Writing on the Web

SEPTEMBER 4, 2015

In this series of blog posts, I’ll share my tips on writing blogs that are creative and relevant to your readers by using a 4 stage blog writing process: Preparation (Pre-writing) – Gather information and create your plan. Preparation (Pre-writing) – Gather information and create your plan.

Creativity 100

Creativity Process Aggregators Paper 100

Writing on the Web

JANUARY 19, 2016

But, I do believe in strategy, clarity, planning and focus. And, I am not really convinced that goal setting, even marketing goals , is always the best thing, either. Research has proven this.). Each year I pick a word, One Word to focus on. No matter what I am doing, I think about implementing that word, in every way I can.

Content Marketing 100

Content Marketing Planning Content Marketing & Strategy 100

Writing on the Web

JUNE 16, 2015

That way, your readers come to expect consistency from you, and you have your subject planned out well into the future. Instead of blogging every day, develop a scheme that’s reasonable and workable for you: e.g. twice weekly and then schedule different topics to work through in that time.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

APRIL 14, 2014

Treat your book as a business, with a business plan and an entrepreneurial mind set. Objectivity to see your work from readers’ perspectives. Tenacity to do whatever it takes to get it done, get it good, and get it to market. Organize your research, dive deeply into it but don’t drown in it.

Planning 100

Planning Training Trust Marketing Business Blogging 100

Writing on the Web

JULY 16, 2014

I have written a “Shortcuts” list of questions to ask yourself when planning your e-newsletter and you can access it for free here. If you struggle with creating a newsletter, I urge you to sign up for my new Shortcuts to Publishing an eNewsletter.

Newsletter 100

Newsletter Opinions Work Management Distribution 100

Writing on the Web

JUNE 4, 2015

This leads to the marketing phase and should be strategically planned out.). Your values and driving motivation need to be shared congruently and authentically. A compelling call to action must be included. What are your thoughts? Have you had experience with writing an ebook, or trying to write one? I’d love to hear from you.

Barriers 100

Barriers Amazon Lead Ranking Lead Scoring 100

Writing on the Web

SEPTEMBER 23, 2015

Preparation (Pre-writing) – Gather information and create your plan. If you want to write quality content that reflects the quality of your services as a professional then follow these four steps all the way through to implementation. C reative blog posts are written by a process.

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Writing on the Web

JANUARY 17, 2014

Creating a step-by-step ebook marketing plan. I also will write about what happens after the content is written: Revising, editing. Sending it out for reviews. Choosing a title and cover design. Formatting and design issues. Setting up and using social media. Using online interactive tools for readers. Launching for maximum results.

Small Business Marketing 100

Small Business Marketing Planning Intent Social Media 100

Writing on the Web

MARCH 5, 2014

One of the key rules of content marketing creation that I encourage my clients to do is planning ahead of time. Otherwise, you’ve just lead them on a walk-around, or like me, got them onto a roof with no way of getting down. Know what you’re going to say. Be clear why it’s important to readers.

Content Marketing 100

Content Marketing Planning Content Rules 100

Writing on the Web

MAY 23, 2016

If you plan to grow your site, increase traffic and use the site to generate revenue, then my recommendation is WordPress.org. So, which WordPress is best for you? Don’t shy away from having the control, flexibility and freedom that WordPress.org has to offer just because of the added responsibilities.

Adsense 136

Adsense Domain Budget Programs Paid Search Agency 136

Writing on the Web

APRIL 8, 2015

Smith has 20 years experience in strategic planning and holds an MBA from Harvard, etc.”). The same is true for an email newsletter bio. Unfortunately, I see many coaches and consultants use their resumes for their sidebar bio. (“Dr.

Newsletter 100

Newsletter Best Practices Storytelling Guidelines 100

Writing on the Web

MARCH 26, 2015

Many bloggers copy and paste their bio or resume onto their About page, written in the 3rd person: “John Smith is a consultant with 20 years experience working with Fortune 500 companies on their strategic development plans.”. ZZZZ…snore…sound of readers drifting off).

Storytelling 100

Storytelling Barriers Blogger Planning 100

Writing on the Web

SEPTEMBER 16, 2015

The same is true for writing quality content – creative blog posts are written by a process : Preparation (Pre-writing) – Gather information and create your plan. Incubation (Rest) – Allow your mind to rest and refresh before you review.

Blogger 100

Blogger Tips Creativity Relevance 100

Writing on the Web

JANUARY 27, 2014

That’s why it’s easier for me if I think of it like blog writing… Blog writing (and ebook writing and cooking and concerts) starts with passion, connects with an audience need, involves planning and revision, collaboration with technicians, and finally the project is delivered.

Broadcasting 100

Broadcasting Blogger Internet Marketing Business Blogging 100

Writing on the Web

JUNE 12, 2014

Unless you have a clearly defined plan for publishing content on your blog, you will confuse readers and lose them. If you blog about a book you’re reading, then a movie you saw, and then about how to use your business products and services, without tying them together with benefits to the reader, you are jerking your readers around.

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

FEBRUARY 5, 2013

’ Instead of “Thanks for attending my webinar, and by the way, here’s the next big thing I’m doing for you,” I got a reminder that a marketing plan needs small daily steps to connect with clients. Michael’s tip resonated with me. I keep remembering it.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

JANUARY 3, 2014

This leads to the marketing phase and should be strategically planned out.). To share your values and driving motivation as congruently and authentically as you can. Leave them with a compelling call to action. This is just a rough draft of my thoughts. I’m sure the list is incomplete. What are your thoughts?

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

JULY 9, 2014

I have written a “Shortcuts” list of questions to ask yourself when planning your e-newsletter and you can access it for free here. If all you’re doing is publishing good information, without personality, without offers, what’s the point? Last week I asked which was best for marketing: blogs, social media or e-newsletters.

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

MARCH 6, 2013

Develop reasonable conclusions and plans. It is evident in an ability to: Assimilate information. Apply rules of logic. Comprehend relationships. Detect patterns. Identify emotions. Create new perspectives. If that’s not a job description for the professional content marketing writer, what is? Brain Coaching for Writers.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

JANUARY 29, 2014

In order to get your e-book in front of as many eyes as possible, you’ll need some patience, a plan and some creative ideas. It’s not just about promoting your ebook, it’s about promoting YOU! Yes, you are the expert, not the ebook. Here are seven to get you started: 1. Set Your Social Media in Motion.

Social Media 100

Social Media Promotion Media Tips 100

Writing on the Web

JULY 11, 2012

She’s done it, and is here to apply her skills and experience to your plans and dreams so that you can use the web to make money doing your thing – in this lifetime! She knows how important (and sometimes difficult) it is to grow a business in the face of the rest of your life. Visit her at [link].

Keywords 100

Keywords Research Adwords Search Marketing 100

Writing on the Web

NOVEMBER 7, 2012

Jot down ideas of where you plan to find supporting research. Look ahead for seasonal topics, read business news and review current events in your industry. Even if you do not have an entire outline for each post, come up with mock headlines. You may also want to consider theme days – consider Marketing Mondays or Friday Five Tips lists.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Writing on the Web

AUGUST 8, 2012

The report suggests that some experimentation is needed before a company can develop a social media game plan. When the head honchos made social media branding a priority, employees followed suit with exponential results.

Business 100

Business Social Media Social Networks Linkedin 100

Writing on the Web

JUNE 19, 2013

For small businesses, these cost-effective SEO tips make a lot of sense, however, if you adopt them you have to be prepared for some time investment, especially if you plan to implement all of them in-house. When it comes to budgeting, you have to make a choice between investing time or money.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

MAY 1, 2013

About the Guest Author: Christine Buffaloe from Serenity Virtual Assistant Services is a social media “ninja” Since 2005, she is not only helping them implement their online and offline marketing plans, but has been instrumental in assisting them with their social media strategies. Who and Why?

Stats 100

Stats Social Media Link Building Network Marketing 100

Writing on the Web

DECEMBER 1, 2010

And this is true whether the professional plans to ever actually make connections on LinkedIn. Three years later I know that any professional who does not take the opportunity of a free and well-written LinkedIn profile is “cutting off his/her nose to spite his/her face.”. Why is this LinkedIn profile so important? Let’s say you are a lawyer.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

MAY 29, 2013

It’s possible to take a general topic, such as payday loans and link it to banking, financial planning, taxes, or money management topics if you wanted to branch out to attract a larger audience for your posts. You don’t necessarily have to confine your posts to issues that have an impact on your own industry.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

APRIL 11, 2011

But you run a business, maybe you’re a professional who offers services such as coaching, health care, financial planning, speaking? All good films and good fiction are about a compelling, conflict-driven story. You’re not selling widgets or software. Some people just tell it like it is: “Here’s what I do.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

DECEMBER 16, 2010

Here’s my plan for next year: Use more video and webinars to increase my visibility. People have to find you, understand you, like you, and want what you have to offer. You have to make that process easy for them. If you fail to make it easy for them, they’ll find someone else.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

JUNE 7, 2010

Unless you have a clearly defined plan for publishing content on your blog, you will confuse readers and lose them. If you blog about a book you’re reading, then a movie you saw, and then about how to use your business products and services, you are jerking your readers around. Re-read point number 2 on the list of 5 tips.

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

NOVEMBER 16, 2010

Planning, goal setting. Your brain is responsible for a huge number of functions: Sensory perceptions. Interpretations, assigning meaning. Bodily movements, both autonomic and voluntary. Motivations, drive. Imagining, anticipating. Speaking, communicating. Innovations, creativity. Feelings Come First.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

AUGUST 25, 2010

Content marketing, even with a strategy and a plan , has a lot of decision points along the way. It’s easier with a map and a system, but there’s still a million choices that need to be made. How do you decide what to write about? You’re a busy professional, you have a lot to say, you read a lot, you think a lot.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

JULY 9, 2010

will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. The company, Marchex Inc., Not everybody or every company has the resources to hire a third-party that monitors their online rep.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

JUNE 8, 2010

Beyond that, you’ll need a few more tips and a plan to follow. Yes, you still need a blog for your business, because this is where you’re going to link back to on the short message boards that social media sites offer. You can’t have good, effective content marketing without a blog and social media participation.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Writing on the Web

SEPTEMBER 18, 2013

Then, I was writing about life planning so I did a “Life Plan Pyramid.” A quick research on Amazon and I discovered a trend touting the benefits of the “Visual Revolution:” “ Visualization is a doorway to insight about your own visions, strategies, and implementation plans.

Content Marketing 100

Content Marketing Planning Content Amazon 100

Writing on the Web

MARCH 12, 2014

It certainly shows in their website videos how much value there is from using them for your ebook research, planning and strategy. I just wanted to give you a heads up because, so far, they look pretty easy to use. From the searches I’ve been doing online, there are a ton of experts on ebooks as well as programs.

Research 100

Research Amazon Correlation Keywords 100

Writing on the Web

AUGUST 5, 2014

If you want your content to be not only seen but shared, it will be important to consider making image sharing a significant aspect of your game plan. The most popular shared items across all social networks are pictures, which shouldn’t be too surprising, given how many images we see on the web in a day. Where should you start?

Social Networks 100

Social Networks Social Media Network Marketing Planning 100