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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

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How to Convey Your Brand Personality Through Social Media

Marketing Insider Group

But, conveying your brand’s personality to your audience on social media isn’t always easy. But in addition to adjusting your messaging and tactics, how should you determine the personality and tone of voice of your brand? Define Your Target Persona’s Personality. Where they spend their time. You know your brand.

Insiders

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Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

Top Rank Marketing

Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72 billion, with video spending in 2024 expected to reach $85.52 billion, according to newly-published forecast data.

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Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

Top Rank Marketing

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

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Retail’s resilience leading to higher ad spend in 2023

illumin

eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” Analysts predict that retail spending on digital ads will grow by 12.2% in 2023, which is above the average spending rate of 7.8%. Retail is predicted to spend $73.55

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

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Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

Would it just be easier to quit Twitter? Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. No doubt, Twitter remains a conversation platform for media and influencers. Every action but clicks.

Twitter 167