SWZD

JULY 8, 2021

Why is automation important to enterprise scale channel marketing, and how does it help scale complex partner programs?

Advertising Channels 149

Advertising Channels Automation Advertising Agencies Marketing 149

Webbiquity

APRIL 19, 2022

Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. In servicing enterprise needs, consultancies typically assemble a dedicated team to serve each client with each member of the team contributing their expertise when and where needed.

Enterprise Management 99

Enterprise Management Consulting Work Management Marketing Management 99

Vision Edge Marketing

SEPTEMBER 19, 2023

With a customer-centric approach at the forefront, companies can position themselves as trusted partners, adapt to evolving customer demands, and solidify their market position in an increasingly competitive business landscape. Work by McKinsey found that enterprise agility improved financial performance by 20 to 30 percent.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Zoominfo

OCTOBER 28, 2021

“Enterprise sales” and “fast” are two terms that don’t often go together. Once you start selling into the enterprise world, you’re greeted with more complex processes, more decision-makers, and slower-churning gears. Here’s the good news: There are ways to move enterprise sales along quicker if you focus on areas you can control.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Sales Cycle 130

ANNUITAS

OCTOBER 5, 2023

First, the company announced that Data Cloud is pre-integrated with the core business clouds — it is now free to use for any Enterprise user, and they can also utilize two free Tableau Creator licenses to consume the analytical insights generated by AI Cloud. Salesforce announced continued expansion of its Data Cloud partner ecosystem.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

SWZD

JUNE 2, 2021

5 disruptive trends that are challenging enterprise channel marketers to reinvent their channel partner programs and stay ahead of the curve.

Advertising Channels 117

Advertising Channels Trends Advertising Agencies Marketing & Strategy 117

SalesGrape

FEBRUARY 2, 2024

While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost. Tailoring Strategies for Small Businesses: The best business development companies understand the unique challenges faced by small enterprises.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Content Standard

SEPTEMBER 19, 2023

Enterprise AI Tools: Designed for large-scale organizations with complex marketing needs, these tools provide structured AI applications, scalability, integration with existing systems, and baked-in security features. OpenAI, for example, just announced its forthcoming ChatGPT Enterprise, which has been under development for less than a year.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Biznology

AUGUST 12, 2020

What if we supported the growth of these women-led enterprises to become industry and market leaders with diverse teams? Founded by Julie Castro Abrams, CEO of How Women Lead, and co-managing partner, Erika Cramer, the core mission of How Women Invest is to bring gender equity to both the founders and funders ecosystem.

Enterprise Management 197

Enterprise Management Lead Scoring Lead Ranking Work Management 197

Martech

NOVEMBER 17, 2022

To gain better campaign performance with less readily available data, here’s how marketers are getting their first-party data in order and partnering with clean rooms. Partnering with advertising clean rooms. Using enterprise clean rooms. Getting first-party data in order. But, there are also many passive users.

Paid Search Agency 97

Paid Search Agency Advertising Agencies Enterprise Management Companies 97

Martech

APRIL 23, 2024

It’s also possible that your business might need to move to more robust, enterprise-sized solutions that can provide more in one place. Survey the organizations and partners you collaborate with to determine how the tool works for them. Carefully weigh the pros and cons of your tool against a list of competitive ones.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Vendors 84

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. This is a central focus for enterprise companies. Dig deeper: New report shows enterprise email marketers embrace AI 3.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Martech

JULY 12, 2023

With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Their large retail partners, however, do possess transaction data, including purchase date, the amount spent, items bought and so forth.

Enterprise Management 91

Enterprise Management Work Management Marketing Management Advertising Agencies 91

Sprout Social

MARCH 5, 2024

The team also partners on content production with other in-house creatives, like copywriters, graphic designers, project managers and video producers, and consults the legal and compliance team to remain compliant with industry rules and regulations. The big misconception about social is that it’s easy. It’s so much more than posting.

Resources 102

Resources Enterprise Management Work Management Marketing Management 102

Madison Logic

DECEMBER 29, 2022

BC Partners enters agreement with Clarion Capital Partners to drive the next chapter of growth for Madison Logic. Investment underscores BC Partners’ deep expertise in technology enabled services and digital marketing, within its continued focus on the TMT sector.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Salesforce Marketing Cloud

OCTOBER 23, 2023

So what should a data leader be doing to succeed with AI in the enterprise? And not just in terms of our product and how we can enhance it, but also across the enterprise in terms of the efficiencies in our operations, our organization, and our structure. How should data leaders be managing AI’s expanding role in the enterprise?

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

Salesforce Marketing Cloud

APRIL 24, 2024

It can be a useful and even necessary step in managing enterprise data. In the following examples, we’ll be using Salesforce Data Cloud as the CDP and our partner Snowflake as the data warehouse. Copying data from one database to another is a common practice. But it has its challenges.

Enterprise Management 111

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 111

Only B2B

NOVEMBER 16, 2023

Businesses pay for the service they receive, making it a highly cost-effective solution, particularly beneficial for smaller enterprises with limited resources. Quality Concerns: Without proper vetting, outsourcing partners may not meet desired quality standards. It may be ideal for larger enterprises with extensive resources.

Advertising Agencies 62

Advertising Agencies B2B B2B Sales Paid Search Agency 62

Heinz Marketing

APRIL 14, 2022

So, what should today’s CMO do to increase marketing’s business relevance to the enterprise and ensure their companies and brands remain vibrant? To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Action #2: Customer Obsession.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Madison Logic

APRIL 9, 2024

The Company has built a customer base featuring many of the largest and most sophisticated enterprise clients located across the globe and is poised to capitalize on continuing strong demand for digital marketing services by delivering the industry’s most innovative and effective solutions.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

Salesforce Marketing Cloud

FEBRUARY 14, 2023

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. Look at any business that uses technology and you’ll find most enterprises use a lot of applications. This is known as vendor sprawl.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Martech

AUGUST 12, 2022

Then the 2010s saw many enterprises undertake “customer journey mapping” projects, often led by external agencies conducting specialized workshops to uncover “as-is” and “to-be” customer journeys. Often, we see marketing take the lead here, but this is an enterprise-wide endeavor, and those are hard.

Vendors 127

Vendors Lead Ranking Advertising Agencies Touchpoints 127

Martech

JANUARY 11, 2024

InMoment and Bright have partnered to offer an AI-powered upskilling application that uses real-time data to improve employee performance and customer experience. It provides visibility into real-time omnichannel performance data, predictive modeling, and transparent reporting throughout the campaign lifecycle. Get MarTech! In your inbox.

Marketing AI 84

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 84

BOP Design

APRIL 14, 2022

WBENC (pronounced WE-BANK) is the Women’s Business Enterprise National Council and is the leading authority in the US on certifying companies and organizations for Women’s Business Enterprises (WBEs). The WBENC regional partner organization then reviews all the documentation and sees if you meet the criteria.

Enterprise Management 103

Enterprise Management Business Work Management Advertising Agencies 103

Thinkers360

MARCH 22, 2024

Join Enterprise Lite to work with all of these analysts and influencers! To work with any of these thought leaders simply join any of our enterprise plans. ### Join us on Thinkers360 — Connecting Global Brands with the World’s Foremost Thought Leaders, Analysts and Influencers for Game-Changing Results !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Sana Commerce

DECEMBER 6, 2023

Dynamsoft is trusted by over 10,000 Companies for enterprise barcode scanning and document capture in the most demanding conditions. Sana Commerce is a certified SAP and Microsoft Gold partner, backed by a strong global partner network and recognized by leading industry experts. Security is a top priority.

Advertising Agencies 52

Advertising Agencies Customer Satisfaction B2B Gartner 52

Envy

OCTOBER 27, 2021

It was clear that Hubspot's target sights are trained on Salesforce - their strategy is to directly compete with the CRM market leader on bigger, enterprise-ier accounts. The main strengths of the platform continue to be capitalized on: overall usability, marketing execution, and the deep geographical footprint in its partner ecosystem.

Hubspot 118

Hubspot Enterprise Management Paid Search Agency Work Management 118

Martech

JANUARY 11, 2023

We said we needed this as an organization to advance our marketing practices, and then it was really working with our marketing partners [to implement the technology]. We needed to really showcase the benefits to our marketing partners and focus on education and evangelizing the platform,” said Bartig. Get MarTech! In your inbox.

Enterprise Management 104

Enterprise Management Activities Advertising Agencies Work Management 104

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. It’s important to have an idea of where you fall on the spectrum before interviewing potential partners. Click here to download!

Enterprise Management 95

Enterprise Management Work Management Marketing Management Analytics 95

Oktopost

MAY 24, 2023

Whether you’re an enterprise brand or a growing business, we have the solutions to propel your social media strategy forward. They truly reflect the positive experiences and success stories shared by those who have chosen Oktopost as their social media partner. Now, we invite you to be part of our success story!

Social Media 62

Social Media Media Customer Satisfaction Case Study 62

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. For those already well-versed in working with partners, feel free to skip ahead to the sections most helpful to you. Partners who know a specific niche or geographic area can help you expand into those areas.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

FMG Suite

MAY 14, 2023

May 16, 2023 – FMG Suite, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, today announced that it has achieved 400% growth of its enterprise business relationships since 2021. Downloadables/attachments can be published to enterprises’ Collections. SAN DIEGO, Calif.,

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52

SWZD

MARCH 10, 2022

Enterprise marketers are finding new use cases for B2B intent data throughout the buyer’s journey. Here are seven of the most impactful ones, made possible with the right intent data partners.

Intent Data 90

Intent Data Intent B2B Marketing B2B Sales 90

Bluetext

APRIL 15, 2024

Specific to public sector-focused enterprises, Washington Technology summarized a number of CGO appointments across a broad range of government contractors and Federal IT providers, including Aptive Resources, cBEYONData, Electrosoft, RavenTek and Navistar Defense. A PR strategy to drive growth starts with raising enterprise value.

Advertising Agencies 41

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 41

Thinkers360

MARCH 8, 2024

Join Enterprise Lite to work with all of these Business Continuity influencers! 7 Rahil Karedia Help AG (An e& Enterprise Company) Contact Rahil Karedia Score: 62.31 28 Julie Pierce, MBA Attentive Partners LLC Contact Julie Pierce, MBA Score: 37.98 Brian Reid Score: 68.81 Cynthia Young Score: 41.14 26 Karen Hardy, Ed.D

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Martech

APRIL 7, 2022

Zendesk, the customer service and CRM suite, is taking more public criticism from JANA Partners LLC, a significant shareholder in the platform. ” In a tweet, Zendesk chairman and CEO Mikko Svane had quoted the Roman historian Tacitus: “‘The desire for safety stands against every great and noble enterprise.’

Advertising Agencies 79

Advertising Agencies Enterprise Management SMB Marketing Management 79