SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Webbiquity

MARCH 1, 2022

They hate excessive emails, particularly if not personalized to their needs. As marketing budgets are restored, marketers plan to spend more on marketing technology , particularly in areas like virtual event platforms , AI tools for marketing and sales, personalization, and chatbots. Familiarity breeds intent. Longer content rules.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

The Point

NOVEMBER 22, 2017

Earlier this month I co-hosted a Webinar with Greg Kelly of Vidyard and Jason Oakley of Uberflip on “ Driving B2B Engagement with Personalized Content.” If you don’t know what’s relevant to your audience, no amount of personalization will help. Personalization doesn’t have to mean creating all new content. Click To Tweet.

Personalization 133

Personalization Lead Scoring Lead Ranking B2B 133

AccuData

JANUARY 30, 2021

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Paper 40

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AccuData

JUNE 30, 2021

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Paper Analysis Urgency Marketing Class 40

AccuData

APRIL 12, 2021

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Paper 40

Paper Buy Work Management Marketing Management 40

Webbiquity

MARCH 26, 2024

We’re victims of bad incentives, such as: Professors who ask us to write 10-page papers (when two pages would do). The average office professional receives 120 emails per day (personally, that’s closer to 200) and spends nearly a quarter of their work time reading and responding to email messages. It’s not our fault.

Newsletter 170

Newsletter Blogger PR Paper 170

Moz

MAY 11, 2020

Posted by Evan_Hall If you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? You just passed the Blank Sheet of Paper Test for page titles because your title was descriptive. The Blank Sheet of Paper Test is about clarity without context.

Paper 64

Paper Ad Frequency Optimization Process 64

AccuData

MAY 30, 2021

Help writing a newspaper You may notice there are usually four newspapers on aid writing a paper. To assist writing a paper, you will have to consider the following paper help subjects. You’ll need help writing college papers for a lot of reasons. There are many essay topics which are regarded as theses.

Paper 40

Paper Business Paid Search Agency Consulting 40

AccuData

JUNE 27, 2021

Help writing a paper You may notice that there are usually four papers on help writing a newspaper. To help writing a paper, you’ll have to consider the following paper help topics. To help writing a paper, you’ll have to consider the following paper help topics.

Paper 40

Paper Paid Search Agency Companies Case Studies 40

Martech

FEBRUARY 16, 2023

Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. Register today for “Balance Privacy and Personalization with these First-Party Data Strategies,” presented by OneTrust. It’s an ongoing dilemma.

Privacy 76

Privacy Personalization Webinar Metrics Demand 76

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Pro Tip: Place a short SlideShare presentation on your landing page to help you seal the deal! They’ll consume a lot of interesting content.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Navigate the Channel

DECEMBER 7, 2023

You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important. Look for creative methods of presentation, such as animation, timelapse, and diaries. Influencers can be internet personalities that you provide the product or service to, or they can be your own employees.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? Is that offer specific & tangible? Do I need all the copy? If so, do it.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. And how does this change the in-person event planning process? What is the meaning of in-person events? In-person events are all about human connection. What are the advantages of in-person events?

Planning 52

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Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Biznology

JULY 18, 2016

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. A worksheet template?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

DivvyHQ

APRIL 23, 2019

To me, part of the answer lies in what I call the brand personality. How brands present themselves to the world matters a lot if we want to be remembered. When brands connect with an audience it’s usually because they have found a way to differentiate themselves from the pack through their various personality characteristics.

Personalization 91

Personalization Brand Identity Branding Bundling 91

nDash

FEBRUARY 23, 2022

For this entry, we have a travel & science writer, a news producer, a personal finance & digital marketing expert, and a data-driven health & wellness writer with a PhD in social welfare. In the content arena, I write blog posts, long-form articles, white papers, and case studies. Sam Stalder. Dianté Gibbs. Ruth White.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

ActiveDEMAND

OCTOBER 4, 2018

Are you using Personalization? Every business owner understands the importance of personalization. People are more inclined to pay attention if you address them personally whether it be their name, birthday, or gender. However, personalization can only go so far. Trace those intentions back to their behavior.

Personalization 40

Personalization Marketing Automation Services Marketing Automation Automation 40

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?"

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. The idea is to make it easier for the sales person to see patterns and then to drill into the details.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

SWZD

SEPTEMBER 16, 2019

He said there are too many people to mention, and instead he thinks not just of the people he knows personally, but also all of the thought leaders who have disrupted the marketing industry over the past two decades. He said it involves “being present, relevant and resonating in all the channels where your customers are.”.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

Writing on the Web

NOVEMBER 29, 2010

This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps&# to better internet marketing. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. Try 3-4 things instead.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Martech

DECEMBER 1, 2023

It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. Summarization: Condensing information for clarity Generative AI can quickly summarize large volumes of data, such as academic papers and market research.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

The Point

APRIL 16, 2019

A low Cost Per Lead (CPA) from a search campaign looks great on paper, but as anyone who’s run a B2B search campaign will tell you, not all search leads are qualified. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial. Some will be, well: junk.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. But that provides fast developing tools for marketers to negotiate our present environment. That was around mid-March 2020. No surprise there.

Trends 111

Trends Work Management Advertising Agencies Marketing Management 111

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy! Let’s dive in.

Paper 54

Paper B2B Marketing Planning Screencast 54

Marketing Insider Group

SEPTEMBER 15, 2020

With the amount of remote work that’s happened since March, it’s quite possible that employees are using multiple devices to get their work done, including their own, personal devices. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. Closing Statements.

Work Management 217

Work Management Content Marketing Management Paper 217

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Salesforce Marketing Cloud

NOVEMBER 7, 2023

I didn’t mean to, but nature is bound to take over when you’re sitting through the sixth presentation in a row. A great sales kickoff includes team-building, recognition, interactivity like workshops and discussions, and, yes, presentations (but not too many, please).

Work Management 64

Work Management Cross-Selling Marketing Management Paper 64

Only B2B

FEBRUARY 28, 2024

Craft Personalized Outreach: Intent data unveils valuable insights into a company’s specific needs and challenges. Armed with this knowledge, you can personalize your sales pitch and content , crafting messages that resonate deeply and drive engagement. Increase engagement and conversion rates through personalized outreach.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Lead Liaison

FEBRUARY 14, 2023

Digital treasure hunt In the “olden days” show organizers would hand out physical, paper cards that attendees would bring with them as they searched for key items throughout the event. Modern technology has eliminated the need for paper. Live photo booth Show organizers can present a photo booth at live events running in a few modes.

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

Biznology

SEPTEMBER 6, 2017

If the presenter is enthusiastic, they’re generally worth watching. Interactive tech talk: Tech talks, webinars, and other recorded presentations almost always scatter valuable and interesting ideas amongst a lot of stuff (like speaker introductions) that is, well, not so interesting. If not, they can be hard to watch.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

The ROI Guy

JANUARY 25, 2011

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year. Content that Matters Most?

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Hinge Marketing

NOVEMBER 7, 2016

Personal branding is commanding a lot of attention these days, especially from job seekers and people trying to get ahead in the workplace. Here are seven critical tips that will build your personal brand and put you on the path to higher visibility. Top Personal Branding Tips. Another option is to produce white papers.

Personalization 93

Personalization Brand Identity Branding Tips 93