Biznology

MARCH 21, 2014

(Photo credit: Wikipedia). You have to develop a strategy regarding the kind of content you’ll create and how you’ll distribute and promote it, but you don’t have to re-invent the wheel when it comes to actually generating the content. Frequently, we hear our clients worry about how to keep a steady stream of content flowing.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

MARCH 21, 2014

(Photo credit: Wikipedia). You have to develop a strategy regarding the kind of content you’ll create and how you’ll distribute and promote it, but you don’t have to re-invent the wheel when it comes to actually generating the content. Frequently, we hear our clients worry about how to keep a steady stream of content flowing.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Digital B2B Marketing

JULY 14, 2011

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Brightedge

JUNE 16, 2020

Wikipedia has a great explanation, but it’s technical. 302 Found/Moved Temporarily - Sometimes a website needs to redirect a page for a short period of time, perhaps to coincide with a promotion, but they don’t want Google to change which page appears in search results. 302 redirects allow this.

Wikipedia 103

Wikipedia SEO Click Rate Google 103

Biznology

JULY 18, 2013

Photo credit: Wikipedia. Unlike other marketing methods, such as short-term promotions, the ROI will be seen over the long term instead of the short term. In order to even begin to gain traction and for your content to make a difference, you need to be publishing content on a regular basis for an extended amount of time.

SEO 80

SEO Wikipedia Marketing Management Domain 80

Biznology

JANUARY 28, 2013

Photo credit: Wikipedia. With so many mediums for promotion and brand building, in order for content marketing tactics to stick they need to be specific. Industry, client base and even geographic location influence how your promotional information is received by potential and current clients. Prioritize delivery methods.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Buffer

JULY 29, 2019

The free Nibbler test looks at a laundry list of site and blog characteristics—more than 20 high-level items—spitting out an overall score (on a scale of 1 to 10) and a list of improvements ordered by priority. You can even edit the text within the MetaTags tool itself, in order to find that perfect pairing.

Social Media 72

Social Media Social Marketing Media Dwell 72

Biznology

NOVEMBER 15, 2016

The typical global oligarch, autocrat, tycoon, and magnate generally doesn’t need to personally shill, promote, or brand-build in order to maintain and expand their power and influence. When you’re already in the millionaires and billionaires club, privacy and discretion do work — until it doesn’t.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Outgrow

DECEMBER 20, 2022

And so I would run ads and landing pages and I get three orders in a row from a new ad. And then, over the next six months, we saw that the people who received the professional letter and book were coming back and ordering and resulting in 30 to 40% more revenue. And then I did that with Google when they launched.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

The Lead Agency

MARCH 17, 2019

Social proof is a “psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given situation.” – Wikipedia. This gives your ad an instant boost as people will see that others already like it and assume that whatever you are promoting must be good.

Advertising Agencies 48

Advertising Agencies Facebook Cost Per Click Advertisements 48

KoMarketing Associates

FEBRUARY 5, 2019

By staying on top of what’s showing up in search results around core keywords and phrases, search engine marketers will have a better understanding of what’s required to rank, and the types of assets needed in order to get there. For this reason, I’ll be going over some of the key SERP features to be aware of. SEO Consideration.

SERP 120

SERP Features Top of Funnel Display 120

Biznology

NOVEMBER 2, 2012

Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. In addition to encouraging customers to speak out on your behalf, offering deals and free items promotes repeat business. If there is a community event taking place, partner with another business to sponsor it.

Small Business Marketing 80

Small Business Marketing Marketing Budget Advertising Agencies Business 80

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. 385% increase in orders of AutoCAD.@Autodesk

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Biznology

MAY 23, 2012

Photo credit: Wikipedia. A business website is an important promotional tool. Someone that is looking to order take out will land on the homepage, find the phone number, and then exit the page or “bounce”. Regardless of industry, target audience members are searching online before making purchase decisions.

Wikipedia 80

Wikipedia Marketing Websites Spending Traffic 80

Convince & Convert

MARCH 4, 2016

This guide demonstrates the essential steps of infographic marketing, including choosing the right topic, performing the research, writing the content, design, and promotion. One final word of warning: You should never create an infographic simply to promote your brand, products, or services. Choose the Right Topic. Style First.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Biznology

OCTOBER 1, 2013

“Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.”

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If Even if a classic shopping cart is not suited to your offerings, you are sure to fined pieces of your go-to-market that can benefit from e-commerce, from quotes, to purchase orders, to selling low-margin replacement parts. But what kind of functionality does your B2B website really need?

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

AUGUST 26, 2014

Sloth — In order to participate in this global event, all I need to do is pour ice water over my head and videotape it? According to Wikipedia , “a typical chain letter consists of a message that attempts to convince the recipient to make a number of copies of the letter and then pass them on to as many recipients as possible.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

EveryoneSocial

OCTOBER 17, 2018

In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know. Net promoter score: This metric measures loyalty between brands and their customers. Social Selling Defined, Why It Matters, & Much More. Start with genuine conversation.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Biznology

FEBRUARY 18, 2013

Photo credit: Wikipedia. HARLEY-DAVIDSON : Wanted to maintain visibility with current customers and add new customers and revenue through a holiday promotion. Communications of the 12 Days of Christmas campaign were promoted through a mobile social media campaign. Are you paying attention to your mobile marketing yet?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

NOVEMBER 19, 2013

And self-promotion. Circa 2014, organic search engine optimization is going to need both link-building and content marketing strategies and tactics in order to get, and keep, Google’s attention. And, content marketers generally suck at distribution. And shamelessness. Google is becoming a Turing test for organic search.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Webbiquity

JULY 28, 2010

Marketers can no longer rely on interrupting prospective customers in order to get their attention; they need to earn it by producing content that people want and then making that content findable when buyers are searching. There are a few questionable statements in the book. Stumble upon something good? Share it on StumbleUpon. Tweet This!

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

FEBRUARY 21, 2012

Image via Wikipedia. In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work.

Wikipedia 80

Wikipedia Communities Internet Marketing Fulfillment 80

Biznology

JULY 8, 2014

I call it the “goldfish in the bag” time — where you’re in the fish tank but you’re still in the water in the clear plastic bag you were sold in in order to acclimatize to the water temperature and your surroundings before you really commit to moving in. It’s sort of like Reddit or Wikipedia like that.

Google 80

Google Social Networks Network Marketing Communities 80

Biznology

JULY 17, 2012

While I wear my promotional hat by day, by night I am a reputation manager – defensive stuff. This is the same thing going on on Wikipedia and on message boards as well; however, unlike message boards, reddit ends up being mentioned in my RSS and mainstream news feeds almost every day these days.

Transparency 80

Transparency Paid Search Agency PR Work Management 80

Buzz Marketing for Technology

JUNE 27, 2008

KM, culture and compromise : interventions to promote knowledge sharing supported by technology in corporate environments. In the context of efforts to promote good practice in knowledge management, it is argued that straightforward reference to culture as a barrier to knowledge sharing is inadequate. Project vs. infrastructure.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. The outbound approach: Surveys, polls, net promoter survey (NPS), etc. times average order value, 1.7 The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. The Hero's Journey. Make your customer the protagonist of the story.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Paul Gillin

SEPTEMBER 8, 2010

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. That doesn’t mean publishing more promotional white papers. As market forces turned that business into a commodity, they were forced to shed often very large businesses in order to remain viable.

Rules 50

Rules Organization Work Management Peer-to-peer 50

LEADership

MAY 5, 2014

Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes. You need to look at social media around your brand in order to apply predictive analytics and monitor perceptions. Does your company have the right measures in place to promote growth hacking? conversion.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Hubspot

AUGUST 5, 2010

” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube. In order to prevent Justin from becoming another soon-to-be-forgotten child star, Braun researched former child stars who had fallen from grace.

Social Media 28

Social Media Social Marketing Media Youtube 28

seo.co

OCTOBER 5, 2021

That’s why it’s a good idea to seek new publication sources in order to diversify your link profile. What this means is you should focus on promoting your content extensively after publication so it can earn as many links – and as quickly – as possible. Cite yourself on Wikipedia. Image Source: Wikipedia ).

Link Building 98

Link Building SEO Ad Building Wikipedia 98

Content4Demand

JANUARY 17, 2023

Many of our clients use these types of content hubs to promote a specific product or service area with a small library of content that’s hyper-focused on one topic area. It’s best sorted by category rather than chronological order, making it only slightly different from most company blog structures. Promoting Your Content Hub.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Hubspot

NOVEMBER 6, 2018

They promote a focused effort that guides consumers towards a desired action. Great marketing campaigns follow a consistent theme and promote a single or focused idea or goal (as we’ll discuss.). Keep reading to learn how to create and promote a successful one. Promote a new product or service. Why is that?

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Biznology

FEBRUARY 24, 2015

No matter how worthy your message, no matter how personally passionate or invested you are in what you’re promoting — even if it’s your product, book, service, or religion — you must always be acutely aware that you’re a guest. And, you’re right, I did link both their books and their names!

Wikipedia 80

Wikipedia PR Internet Marketing Ideal Customer Profiles 80

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). Discussion Forums These are a place to showcase your expertise in a non-promotional way.

Social Media 20

Social Media Wiki Optimization Digg 20

seo.co

OCTOBER 29, 2021

The keywords should be included within the headline in order to optimize for SEO, since the headline generally becomes the title tag of the page as well as the H1 tag. Deliberate order. In order to convey maximum information to your reader, keep your paragraphs short. A number (Top 3, Top 10, Five Things You Need to Know, etc.).

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Martech

MAY 19, 2022

In other words, stay away from large websites that play within a variety of verticals but happen to rank above you (big box stores, Wikipedia, etc.). You need to always strive to do better: Better content, better outreach, better promotion tools.

Profiling 92

Profiling Peer-to-peer Viral Marketing Outreach 92