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SMS marketing is taking over

DotDigital

SMS marketing has often been overlooked when searching for the best marketing communication, with many opting for email or social media marketing instead. In fact, nowadays, 75% of consumers say they don’t mind getting texts from brands as long as they have opted in. Let’s take a deeper look at why that is. The rise of SMS marketing.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

Visiting a site or using an app is like inserting a key into a lock: You keep a personal copy with you at all times, and once you place it in the lock, you take it out when you are done. Users who opt in to viewing ads are compensated with BAT. There’s no running log kept of who used the lock and when. Possibility vs. Reality.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

So, as it turns out, we still have work to do. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Because, as it turns out, sometimes asking people to take an action…works.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

For a full feature list for the free plan as well as paid plans, you can check out the vendor page here. Portals, forums, and sites can be built and used to distribute content through out-of-the-box integrations. Both plans include messaging services like queuing, formatting, delivery insights, and opt-out protection.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

For a full feature list for the free plan as well as paid plans, you can check out the vendor page here. Portals, forums, and sites can be built and used to distribute content through out-of-the-box integrations. Both plans include messaging services like queuing, formatting, delivery insights, and opt-out protection.