Kevin Indig

AUGUST 7, 2023

" 📏How to measure touch point experience: Brand recognition / post purchase surveys Conversion rate (hard and soft conversions) Eric Serdar, Senior Product Marketing Manager at Zapier: For me, when I’ve worked at past organizations, we would measure our brand awareness. It changes the writing style by making it memorable.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. Influencers have a dedicated social following of people who trust and value their opinion. Online reviews Social proof, which includes reviews and testimonials, helps build trust with your target audience.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

KoMarketing Associates

NOVEMBER 2, 2017

Surveys & Exclusive Data. Creating unique surveys and research for your industry can quickly propel you to better thought leadership, more website traffic, and inbound links as people link to your latest findings. Here are some examples from a few major B2B brands: PWC: Total Retail Survey 2017. Testimonials.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Navigate the Channel

MARCH 13, 2023

Feedback goes far beyond just opinion. It’s testimony that your products and company were there for customers—or not—however they perceive it. You must ask for it through post-purchase or post-service surveys, or via pop-up forms on your website. and post-purchase queries, such as brief surveys.

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

KoMarketing Associates

JUNE 7, 2018

Bring in new writers, guest bloggers, freelancers, or people from other departments to write content that offers more varied perspectives and opinions. Existing Audience Surveys. Sent out to your email list, this survey can offer an incentive, perhaps something as simple as an entry to win an Amazon gift card.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Golden Spiral

DECEMBER 11, 2020

Product managers trust the opinion of other product managers. Here are the most common (and most effective) variations: Testimonials. The key to a good testimonial is context and specificity. Lessonly uses testimonials to not only prove people appreciate their product, but also to advertise specific outcomes.

ROI 62

ROI Marketing Analytics Tools Work Management Case Study 62

seo.co

APRIL 12, 2021

Social proof is all about what users think about a business and if the prevailing opinion even appears to be negative, that’s all that’s needed to dissuade users from visiting your site, using your services, or buying your products. Expert Opinions. This is social proof in practice. Sharing Your Stats.

Marketing Websites 82

Marketing Websites Opinions Stats Paid Search Agency 82

Navigate the Channel

JANUARY 11, 2024

Consumers increasingly rely on the experiences and opinions of others to make purchasing decisions, which underscores the importance of obtaining the right online reviews for your business. Yelp Yelp is a popular review platform where customers often turn to when seeking opinions on local businesses.

Work Management 65

Work Management Marketing Management Business Customer Satisfaction 65

Fount Media

OCTOBER 11, 2021

Pay attention to testimonials and case studies. Case studies and testimonials are very important for your b2b business to improve. The testimonials pave a path towards knowing your customers better. Additionally, instead of conducting the time taking surveys and opinion polls, testimonials save time.

Tactics 52

Tactics Long Tail Marketing B2B Business 52

Influitive

OCTOBER 11, 2015

In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports).

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Unbounce

JUNE 28, 2022

Then, survey your audience to find out where they like seeing your posts. Influencers already have an audience of loyal followers that trust their opinions. According to an Accenture survey, 91% of customers say they’re more likely to shop with brands that provide personalized experiences. Make your posts shoppable.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Optinmonster

APRIL 29, 2022

One of the best compliments you can give is to show that your business values your customers’ opinions. Request a Testimonial or Case Study. Another easy way to compliment your customers is ask them for a testimonial or case study. This shows that you take their opinion seriously. Generosity. Compliments.

Lead Generation 99

Lead Generation Lead Ranking Generation Lead Scoring 99

Optinmonster

APRIL 9, 2020

Case Studies and Testimonials. Case studies and testimonials act as social proof for your business. So, craft newsletters to show off your business’ case studies, testimonials, and reviews like Eight Sleep does below. People love sharing their thoughts and opinions. Show Off User-Generated Content. Ask for Feedback.

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

Navigate the Channel

DECEMBER 4, 2023

Gather Customer Feedback: Actively seek out feedback from your customers through surveys, reviews, and direct communication. Incorporate Stories and Testimonials: Incorporate customer stories and testimonials that align with your brand’s desired voice. Engagement fosters a sense of belonging and commitment.

Brand Identity 65

Brand Identity Branding Tips Urgency Marketing 65

Sprout Social

MARCH 13, 2017

You almost need to rely on outside opinions to make your final decision since you don’t have the product in hand to try it yourself. Even if you personally like the style of the shirt, other customers’ experience can ultimately sway your opinion since they’re more knowledgable about the product.

Paid Content 111

Paid Content Conversion Work Management Paid Search Agency 111

Optinmonster

OCTOBER 31, 2023

Testimonials These headlines use quotes or experiences from real people, often customers or experts, to validate a point or product. Testimonial headlines build trust and credibility, showing readers that others have benefited from or endorse the content or product. Example: “Is Remote Work the Future of the Corporate World?”

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

SmartBug Media

DECEMBER 4, 2023

The Power of Customer Reviews Customer reviews are feedback or opinions shoppers share about a product or service. These can be star ratings, text reviews, video testimonials, and/or photos showing the product and their experiences with it. Different types of customer reviews have different purposes.

Customer Satisfaction 59

Customer Satisfaction Word of Mouth eCommerce Display 59

Writing on the Web

JANUARY 21, 2015

Testimonials, showing social proof of what happens as a result of working with you. Or, better yet, use a professional, custom-designed survey. Getting an outside expert’s opinion can set you up for success. Cornerstone content: free, free for email, and some for fee. Typical clients page : who do you work with?

Design 100

Design Banners RSS Opinions 100

Convince & Convert

DECEMBER 8, 2015

Andy has 15 years of web design experience under his belt, a tome of research from hours spent surveying 1,000 bloggers, and a burning desire to share his knowledge with the world. How long should it take? So many questions and seemingly so few answers… until now. ” —@crestodina. ” —@crestodina. ” —@crestodina.

Blogger 93

Blogger Skype Burn Rate Top of Funnel 93

Marketing Interactions

APRIL 21, 2017

Sure, I’ve heard customers say that case studies and testimonials are important. But what was important to this customer was the holistic sharing of advocacy for a product via online means—whether social platforms, self-motivated testimonials or reviews or some form of organic expression or dialogue about the product and company.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Content Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Optinmonster

APRIL 6, 2023

An email call to action (CTA) is a button or a piece of text that encourages the reader to take a particular action, such as: Making a purchase Reading a case study, blog, or testimonial Filling out a form Downloading a resource Saving on a subscription And more!

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

ClearVoice

FEBRUARY 12, 2020

They illuminate the reasoning behind decisions and opinions. They can be used at any time when it’s more important to the interviewer to elicit thoughts and opinions and insights than definitive answers. Testimonial interviews. Customer satisfaction surveys — solicit people’s opinions. Interviews for profiles.

Ideal Customer Profiles 77

Ideal Customer Profiles Opinions Customer Satisfaction Budget Programs 77

ConvertKit

DECEMBER 10, 2020

Step 2: Survey your existing audience. send your survey to them. You can use a survey tool like SurveyMonkey to do this, or you can write a simple email and ask them just like you would a friend. Your audience will tell you a lot about how you should price your ebook. Have you hired a professional to help you with [topic] (e.g.

Pricing 127

Pricing Price Screencast Amazon 127

Buffer

JANUARY 21, 2019

Brian : More than knowing these for marketing, it’s also really interesting to be able to pinpoint your own cognitive biases to be aware of what goes into your decisions, judgements, and opinions. Some of the ways we can work to use this perception to our advantage are for example testimonials. Hailley : Exactly.

Social Media 109

Social Media Opinions Trust Marketing Twitter 109

EveryoneSocial

MAY 19, 2022

Refer to your recent employee engagement survey to see what people think about the organization, leadership, culture, and more. You’re certainly not alone: A survey of nearly 2,000 employees revealed that only 19% of them believe their work experience matches what the company promotes.). Don’t have one? Explain Why It’s Important.

Brand Identity 52

Brand Identity Branding Peer-to-peer Content 52

Convince & Convert

DECEMBER 17, 2015

Ask for their opinions in quarterly surveys. Instead of having only the voice of your brand on your site, include testimonials and earned media. Be upfront with your brand’s mistakes and your wins. Put headshots on company bios on your homepage. Share photos of your office going to happy hour or celebrating someone’s birthday.

Brand Identity 104

Brand Identity Branding Lead Ranking Transparency 104

EveryoneSocial

FEBRUARY 16, 2021

These influencers have built strong relationships on social channels and have respected opinions about the products and services that they recommend. In the Mediakix Influencer Marketing Survey , it was found that: 89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Content Standard

MARCH 13, 2017

After 30-day software trials, both send their potential client a customer feedback survey. The surveys are identical, save for one key question. The client ultimately goes with the company with the better survey. One group received a customer feedback survey with closed-end quality questions (e.g. The Power of Positivity.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Loyalty B2B Sales 52

Content Standard

NOVEMBER 10, 2016

The proof is in the numbers: according to a BrightLocal survey , 91 percent of customers either regularly or occasionally look at online reviews. Each review serves as its own mini story, a testimonial about what users like about a product or service. Online reviews are particularly resonant among affluent travelers.

Marketing Strategy 83

Marketing Strategy Marketing & Strategy Amazon Word of Mouth 83

Content Standard

NOVEMBER 19, 2018

The Edelman Trust Barometer is a survey that seeks to understand trust and credibility around the globe. In this stage, consumers have yet to form a strong opinion one way or another about your company, so you have a blank slate to build a platform of trust.

Ad Building 78

Ad Building Forrester Content Storytelling 78

Scoop.it

MARCH 26, 2019

Case Studies and Testimonials. Case studies and testimonials are some of the best pieces of sales enablement content available to a salesperson. Furthermore, a simple case study or testimonial can be repurposed into shorter quotes for use on landing pages, social media content, emails and more.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Writing on the Web

MARCH 17, 2011

I’d like to hear your opinion on this. 3 Big Reasons to Survey Your People. Phony Testimonials and Dumb Social Proof. It’s a great way to reward clients for trusting you to become a client. Share this on Technorati. Tweet This! Get Shareaholic. Related posts: 5 Phrases to Close the Sale on the Phone or by Email.

Consulting 100

Consulting Digg Buzz Blogger 100

NuSpark Consulting

JANUARY 15, 2016

In one case study I wrote for a client, the main character, John, was considering buying a 3D laser scanner to increase efficiencies and opportunities for his surveying business. Because your readers want a third-party opinion on how your company helped, tell the story from the buyer’s point of view. Include People. Emotions sell.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

SnapApp

MAY 7, 2018

…But when it comes to how the company stacks up against Survey Monkey, Jay took a different approach: . . BrightLocal found that 88% of people trust the opinion of your consumers as much as they trust recommendations from personal contacts. Streamline your department's workflows by…” ). . Social Proof retargeting campaigns. .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

Sprout Social

MAY 2, 2018

Fortunately, social provides you the chance to create relationships with your audience through customer testimonials, client experiences, friendly office images and most importantly, the results of your work. However, another survey discovered 15% of people said their No. Patient testimonials. Demonstrations. Dental tips.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Stevens & Tate

NOVEMBER 11, 2019

In addition to your homepage, consider creating an about page, a testimonial page, a contact page, a blog page, and an FAQ page. Routinely ask customers for their opinions about your products, services, and brand. Make sure it’s user-friendly, meaning that it’s easy to read, easy to scan, and easy to navigate.

Organization 45

Organization Marketing & Strategy Adwords Social Media 45