Directive Agency

MAY 29, 2023

Digital PR & Backlinking Projects While higher-skilled tasks in PR demand human expertise for their nuanced nature, AI plays a valuable role in enhancing various research and drafting processes typically assigned to entry-level PR professionals. Here’s where we have and haven’t found success.

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

Content Standard

JULY 29, 2021

Many brands eventually find they’ve got to contend with more content stakeholders than expected—each with their own goals, opinions, and agendas that can shape the overall program’s success. Social, email, and PR teams. Train them to avoid vague comments and provide actionable feedback.

SME 115

SME Content Marketing Paid Search Agency Planning 115

Animalz blog

FEBRUARY 13, 2023

Nobody can constantly train or perform at 100%. Periodization is a training framework based on the concept that rest is essential to improving performance. In periodization, athletes typically use a three-to-one ratio of training to recovery. They’ll spend three weeks gradually increasing the intensity of their training.

Terms and Conditions 96

Terms and Conditions Paid Search Agency Training Work Management 96

Sprout Social

OCTOBER 18, 2018

Many organizations make the mistake of waiting until they’ve already faced a PR disaster to put a policy in place. If you do allow your people to offer advice to customers, it’s a good idea to train them on things like: Brand guidelines: How to talk about your products, services and company. PR management.

Social Media 111

Social Media Media Guidelines PR 111

Sprout Social

NOVEMBER 3, 2022

People turn to social media to express their opinions, and that information is invaluable for your business. Your PR team might use your official channels to cross-promote media placements. Social media training and upskilling needs to be widely available and encouraged. Insightful. This use case is all about data.

Social Marketing 108

Social Marketing Work Management Business Marketing Management 108

B2B Marketing Traction

APRIL 9, 2012

Do you want to train or inform your readers? One example is Spin Sucks , a blog by PR firm Arment Dietrich. They feature PR news, tips and opinion pieces. Another example is The Maine PR Maven blog by Nancy Marshall Communications. For example, do you want to entertain with your blog posts? All of the above?

PR 100

PR Opinions Planning Blogger 100

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. However, regarding value for money, there’s a difference in opinion between enterprises and SMBs.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

ClearVoice

JANUARY 26, 2024

It also adds a layer of credibility from others in the industry whose opinions your target customers value. Seventy percent of PR professionals struggle with creating effective content. 88% of PR leaders think that storytelling is the highest-value skill in successful PR campaigns.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Canadian Marketing Association

MARCH 30, 2020

You won’t have the luxury of professional lighting and a seasoned camera operator, so get a second opinion from a friend or family member, if possible. Your PR team can also set up a practice call with the control room, to ensure your video and audio are working correctly. Be mindful of your body language.

Skype 62

Skype Tips Media PR 62

Sprout Social

JANUARY 3, 2023

PR teams can monitor sentiment and address potential brand crises. From my in-house days: – Train *everyone* on social media (what/why/how) to streamline future requests, support, strategy, etc. Plus, they’ll inform you of upcoming releases that may require social promotion. — Roy Sarkar (@readroy) December 9, 2022.

Social Media 118

Social Media Work Management Marketing Management Media 118

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Examine previous results Did your 2023 PR initiatives lead to an increased share of voice? Identify recurring themes or issues that may indicate gaps in your current approach.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Heinz Marketing

AUGUST 5, 2019

Matt: One of my first jobs out of school, I was an intern and a junior person at a PR agency. Even though I’m not as immersed in that, as you clearly are… Even since the time I was doing this a while ago, the PR world has changed dramatically. At the time, we were a pure play PR agency. Mark: Yeah, no doubt.

Top of Funnel 62

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 62

Outgrow

MAY 16, 2024

You know, we are working with large enterprise customers to help with worker safety with training and development, with collaboration. Saksham Sharda: So in your opinion, what are the key factors driving the adoption of IoT and cloud software solutions in today’s high-tech industry?

Planning 52

Planning Advertising Agencies Outgrow Paid Search Agency 52

Onalytica B2B

NOVEMBER 22, 2018

Your employees know your brand inside and out and have networks that trust and value their opinion. Shift your focus on helping your employees become influencers and subject matter experts by giving them quality content to share with their audiences, and training them and giving them the tools to create their own content.

Planning 266

Planning Tips Top of Funnel Work Management 266

Champion Communications

AUGUST 14, 2023

In an era of interconnectedness and media domination, the power of effective public relations and the art of media training cannot be underestimated by any organisation. Yet, as we’ve recently witnessed, even the most seasoned executives can stumble and fall prey to the perils of PR blunders.

PR 62

PR Public Relations Training Opinions 62

NuSpark Consulting

JULY 28, 2015

If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Social media most often falls to marketing departments because it’s their job to take care of advertising and PR—to be the “media” face of the company. What is it about the term “Social Selling” that gets people riled up?

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Brandpoint

MAY 23, 2018

Get a second opinion. Getting others from various departments in the company to weigh in on your samples or ideas for brand voice provides you with a valuable second opinion. Inform all marketing and PR personnel of any changes. If the updates are significant, consider hosting training sessions to get everyone up to speed.

Brand Identity 63

Brand Identity Branding Sample Opinions 63

Walker Sands

OCTOBER 20, 2021

Opinion: Sound off on popular, related subjects or news stories. It’s also smart to reiterate the best way to reach you — whether that’s via email, phone or through your PR team. Prepare to answer all of them. Background: Provide the interviewer with context around your expertise.

Press 59

Press Media Sample Rules 59

Atomic Reach

MARCH 18, 2019

He takes digital PR strategies to a whole new level. She is also the founder of a PPC training program. Aaron Charlie - Training Manager at Silicon Beach Training. Bethany Bey - Clix Marketing Training Manager. Find her on Twitter and LinkedIn. Mel Carson – CEO and founder of Delightful. Find him on Twitter.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Marketing Insider Group

AUGUST 22, 2015

Sales reps are trained to handle objections. Content marketing differs from journalism because it requires opinion–something that journalists can’t employ while covering both sides of a story evenhandedly. 6) All stories must be positive and uplifting. Marketing shows products in their best light.

Storytelling 100

Storytelling Business Copywriting Banner Ads 100

ClearVoice

NOVEMBER 13, 2020

I also think about my PR peeps who work to craft pitches about their clients only to be ignored, mocked, or rejected by journalists who are themselves so overwhelmed by work that responding to those pitches can feel like a full-time job. And these days, insecurity preys upon her in both her jobs. “

Public Relations 111

Public Relations Comparison Tips PR 111

Moz

JUNE 29, 2020

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. The internal PR team had lots of activity going on and had often seen our coverage pop up on their trackers.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Marketing Insider Group

JANUARY 24, 2013

MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

DECEMBER 12, 2019

Consulting is the process of providing expert advice, opinion, and/or strategies for a fee. Upon initial assessment, you recommend a new sales strategy and training plan. If you were then asked to draw up and deliver this written strategy and training plan, you would be considered a contractor (in addition to a consultant).

Consulting 79

Consulting Enterprise Management Work Management Marketing Management 79

Content Standard

DECEMBER 4, 2017

Well, this content marketer has fallen off the love train. David Brooks of the New York Times memorably skewered the concept in a satirical 2013 opinion column, and he wasn’t the first either. And, just like a new product, marquee thought leadership content needs a go-to-market strategy, including PR and distribution.

Thought Leadership 99

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 99

Moz

JUNE 29, 2020

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. The internal PR team had lots of activity going on and had often seen our coverage pop up on their trackers.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

ClearVoice

OCTOBER 18, 2018

Instagram followers, I’m not exactly an influencer, but I definitely get asked for my opinion. After almost a decade in the PR world, I quit my job to travel and give life as a freelancer a try,” she shared. And with my humble following of 3.5K He said, ‘If you want to be a writer, you need to write every day.’

Ethics 105

Ethics Blogger Copywriting Rules 105

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 158

Social Media Media PR Webinar Metrics 158

Paul Gillin

JULY 15, 2011

They’re going to vent their frustrations anyway, so encourage them to do it in a place where you can respond and juxtapose their opinions with the vast majority who are satisfied. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine.

Case Studies 50

Case Studies Case Study Studies BtoB 50

ANNUITAS

JANUARY 10, 2011

In your opinion, why is that? First of all, it’s hard to buy –-marketers are for the first time having to buy enterprise-strength software with no guidance or historical training as marketing professionals. Honestly, marketing automation is hard to adopt.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Marketing, author of PR 2.0: Lisa Grimm.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Sprout Social

JANUARY 16, 2024

Here are some specific ways brands can benefit from these tools: Social Listening : Keep an eye on customer opinions and reactions to brands, products, services, campaigns, events and trends on social media. Cision Communication Cloud Cision is an AI-powered PR platform with robust media monitoring capabilities.

Analysis 92

Analysis Marketing AI Tools API 92

Hubspot

JANUARY 21, 2019

Incubators help startups accelerate their growth by providing support through management training, office space, capital, mentorship, and networking connections. Some examples of organic growth include content marketing, social media marketing, SEO, PR, paid advertising, and email marketing. Incubators. Common Startup Struggles.

Startups 89

Startups Burn Rate Work Management Validation 89

Paul Gillin

JANUARY 16, 2012

IBM is partnering with partners to deliver training and specialized consulting services. In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Litmus

MARCH 19, 2020

Jason: In my opinion, it’s compassion. The same is true for your PR or communications team. They’re specially trained for crisis communications, and they understand the importance of a good brand story—and the damage a bad one can do. What is the right content strategy during this time across channels, not just email?

Webinar Metrics 96

Webinar Metrics Email Marketing Practices Planning 96

Hubspot

JANUARY 27, 2020

Ultimately, it is an avoidance of data that conflicts with your opinions. Even if the data is accurate and you're not reading about a blatant false positive on a sample size of 14, you're likely looking at a PR piece that is almost certainly subject to Survivorship Bias.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100