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How COVID-19 is Impacting B2B Technology Purchasing [Research]

Webbiquity

Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. Over the spring and summer, IT purchasing priorities, not surprisingly, shifted to pandemic-related needs to supporting a remote work force. Six months into the pandemic, how have IT buying plans and practices changed?

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What is Repeat Purchase Rate & How to Increase it? (With Examples)

Huptech Web

What is the Repeat Purchase Rate? Benefits of Repeat Purchase Rate How to Calculate the Repeat Purchase Rate for your Shopify Store? 7 Powerful Strategies to Increase Repeat Purchase Rate And much more! Repeat purchasing can be observed in many industries, from everyday consumer goods to services.

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Worsening economy has more shoppers getting online info before making in-store purchases

Martech

shoppers are searching online for reviews and better prices before buying in store, according to a new Adobe Commerce study of sentiment among over 1,000 U.S. Read next: Adobe: Online prices were up only 2% in May. 43% said they are more likely to purchase from a retailer that offers buy now, pay later. Why we care.

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Strategies to Increase Customer Engagement for Online Businesses

Webbiquity

Here’s what customer engagement means specifically in the context of online businesses, why it’s important, how to measure it, and six ways to improve it. Why is customer engagement significant for online businesses? Online businesses don’t have the real-world presence of physical businesses.

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

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Online Events: How to Stay Organized from Beginning to End

Marketing Insider Group

However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. After your business’s event, how many guests go on to purchase your products and services? Fortunately, as the expectations grow, user-friendly event technology has grown along with it.

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Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel

Stevens & Tate

This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions. Online reviews are easy to find — and many consumers aren’t going to feel comfortable buying a product or service unless it has good reviews. The journey doesn’t end when someone makes a purchase.