WebMarketCentral

NOVEMBER 27, 2005

The bottom line is, as one of my former colleagues was fond of saying, “you can't manage what you can't measure.” Online marketing can be a powerful tool for promoting your business, if done right. What's the point? Don't launch a campaign of any kind without measurement built in first.

Online Marketing 20

Online Marketing Auto Responder SEM RSS 20

WebMarketCentral

SEPTEMBER 2, 2009

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

NOVEMBER 10, 2006

Curious about what podcasting can do for your business? Check this out. The experts at Twin Cities marketing agency Provident Partners are offering a hands-on presentation and workshop on video and podcasting.

Advertising Agencies 20

Advertising Agencies Video Marketing Paid Search Agency Media 20

WebMarketCentral

SEPTEMBER 10, 2009

Here are three more specific reasons to love it: Features —it's all there, the ability to easily add social networking links; links to other resources such as white papers, product sheets and webinars; branding elements; keywords; images; and online video. Exposure —even for clients in very niche b2b markets (e.g.

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

JUNE 17, 2009

Looking for some helpful tools to enhance your online reputation management? LookupPage This is an essential site for personal online reputation management. How about slick tools to creating a social media email signature or conducting a video chat session?

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

NOVEMBER 19, 2008

The trends are clear: as the economic malaise deepens, GDP growth heads into negative territory and unemployment rises, marketers are slamming the brakes on any program that is offline / branding and shifting whatever dollars they have left in their shrinking budgets to online / direct response. Success breeds success. What else do you want?

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MARCH 4, 2009

My own definition incorporates the 4 C's of social media, or the "4 Cons" if you will: "online tools that permit users to create content, within a given context, to help establish connections and engage in conversations." Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

NOVEMBER 23, 2009

Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? You'll find tools for all of those tasks and others in this collection of more of the best cool online tools. Create a cool Twiiter background even if you're not the artistic type?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

SEPTEMBER 15, 2008

Which types of online advertising provide the highest ROI? Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. tags: online advertising ROI, PPC costs, Web 2.0 tags: online advertising ROI, PPC costs, Web 2.0 UM Finds Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

OCTOBER 27, 2008

Exactly how helpful is online video as as search marketing tool? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? by Search Marketing Gurus Contending that "An online marketing strategy includes SEO, PPC, Social Media and even Word of Mouth. applications?

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

NOVEMBER 9, 2009

Even in the early days of online, trade publication websites and their newsletters were essential media. With the dramatic increase in content enabled by online publishing, this has become ever more apparent, and cynicism has grown. But there's no question that journalism is taking a beating during this downturn.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

DECEMBER 9, 2009

Sure, online video is hot, but how you optimize video assets? Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

MAY 4, 2009

Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. tags: PR 2.0 SEO social media interactive PR? SEO social media interactive PR? SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

MARCH 16, 2009

‘Member Communities’ has overtaken personal Email to become the world’s fourth most popular online sector after search, portals and PC software applications." Not only is this segment large, but use of member communities grew at twice the rate of email last year, and three times faster than the other top online activities.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

JUNE 22, 2009

Use social media sites for online reputation management. Approaching social media for business haphazardly is as useful as swinging that hammer wildly. Developing a strategy or blueprint first is necessary. But with planning, social media can unquestionably produce results for business. Social Tagging.

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

APRIL 6, 2009

Why is online reputation management so important? Grab Your Profile Link Before Some Jerk Does by The Link Spiel Echoing (and perhaps improving upon) the arguments I made about the importance of online reputation management in Don't They Know Who You Are? How can you maximize your results through social bookmarking sites like Digg?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JANUARY 26, 2009

Or tools to help evaluate your competitors' online marketing strategies? THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

JUNE 30, 2009

Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Find music online? by Reflections of a Newsosaur In a great post about online career resources , Alan Mutter traces the decline of the newspaper industry to the fall in help-wanted classified advertising.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

OCTOBER 19, 2009

6 SEO steps for a website redesign by eVision Online Marketing Blog George Aspland offers an excellent primer on incorporating SEO considerations from the start when doing a website redesign, from the initial site audit and keyword research through navigation, linking and URL structure changes.

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

MAY 11, 2009

She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

OCTOBER 22, 2009

Similarly, a click-through from Twitter or Facebook may have been influenced by any variety of other online and offline marketing efforts, so giving 100% credit to social media for lead may be overstating the case.

Social Media 20

Social Media ROI Web 2.0 Media 20

WebMarketCentral

NOVEMBER 2, 2009

While it isn't necessarily cheap, it's inexpensive in comparison to most other types of online marketing and advertising programs, and nothing is more effective at drawing targeted website traffic at the time prospects are looking. In this environment, what are the three or four areas where marketers should focus scare resources ?

Marketing Budget 20

Marketing Budget Budget Programs Allocation Emarketing 20

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JUNE 18, 2008

That meant replacing print brochures with PDFs, post-mailed newsletters with emailed newsletters, road shows and seminars with webinars, and print ads with online advertising, including search." Throughout the 1980s and 1990s, B2B companies were aggressive at moving print materials to CDs, then moving CD-based content materials online.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

DECEMBER 20, 2007

hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 This group was also the heaviest consumer of online content in general. IT buyers spend an average of 3.3 hours for published editorial content and 2.9 hours on vendor-produced content. tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

SEPTEMBER 4, 2008

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues. How Can Marketers Harness The Social Web?

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

SEPTEMBER 22, 2009

How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing?

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

SEPTEMBER 14, 2007

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Online banner ads and print advertising receive the lowest grades for ROI. The return on PR spending is viewed as the most difficult to measure.

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

JULY 8, 2009

There are many individuals that I admire in the online marketing space, like Paul Dunay , David Szetela , Ardath Albee and Ian Lurie. "If you can't say anything nice, don't say anything at all." Twitter isn't a place for arguments or feuds—unless you want to embarrass yourself and look like a jerk.

Twitter 20

Twitter Web 2.0 Landing Pages Tagging 20

WebMarketCentral

AUGUST 25, 2008

Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. It's not quite something you can't live without, but it is a fascinating and cool new way to search the web, find videos and shop online. Online Alarm Clock This is about as simple and elegant as web tools get.

Tools 20

Tools Best Practices PageRank RSS 20

WebMarketCentral

JULY 28, 2008

Prioritizing SEO Tasks by Shimon Sandler A concise, easily digestible post that covers half a dozen high priory basic SEO tactics (such as title tags, H1 tags and keyword links) with links through to more detail on each. He recommends aggressive content promotion, using social media, and experimenting with universal search among other tactics.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

NOVEMBER 6, 2007

The list of blogs is helpfully broken down into ten categories: - Search Marketing - Online Marketing - Affiliate Marketing - Small Business Marketing - Marketing & Advertising - Business to Business Marketing - Marketing & Technology - Guerrilla Marketing - Brand Marketing - General Marketing It contains several of my favorites , including (..)

Buzz 20

Buzz Tagging Small Business Marketing Marketing & Strategy 20

WebMarketCentral

APRIL 17, 2007

Persuasive Brands provides web development, SEO, branding and online advertising services from the New Jersey-New York-Philadelphia area. Lee Smith (LS): Prior to starting Persuasive Brands, I was the founder, President, COO and acting CEO of a leading online market research firm. WMC: Who is your ideal or typical client?

Work Management 20

Work Management Marketing Management Search Engine Marketing Lead Gen 20

WebMarketCentral

JULY 9, 2008

Their new Virtual Show platform combines the company's expertise in webcasting with rich graphics to create a compelling visual environment with useful tools for presenting information and qualifying online "booth visitors." It's almost like Second Life for trade shows.

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

WebMarketCentral

SEPTEMBER 2, 2008

According to Bill Kotraba, Director of Sales and Marketing at LogiOnDemand , Widgenie currently works with Excel or.CSV files; support for Google Spreadsheets is next, with future versions compatible with QuickBooks Online , Salesforce.com and other data sources as users dictate.

Salesforce.com 20

Salesforce.com Business Vendors Tagging 20