KoMarketing Associates

FEBRUARY 10, 2021

The most basic elements of search results are titles, descriptions, and URLs. Search Result URL Information. An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Best Practices for URLs.

SERP 295

SERP Features Google Top of Funnel 295

Martech

FEBRUARY 1, 2023

After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. Old online marketing links with UTM parameters are no longer being categorized the same way.

Tagging 122

Tagging CPC Cost Per Click Campaigns 122

KoMarketing Associates

DECEMBER 2, 2020

Customize the URL of your Company Page. LinkedIn company pages often do well in the search results, especially if you customize the URL of your company page with some good keywords. And it’s amazing how many great keywords are still available for LinkedIn Company Pages’ URLs. Click the option for “Edit public URL.”

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. Running a marketing campaign, you want to know which ads or links bring you the most customers. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

KoMarketing Associates

MARCH 22, 2018

Pull the relevant URL from your website without you needing to enter it as a Display URL. Identify the Best Keywords for Niche Markets. Specific webpages: URLs: You could target URLs that share similar strings. This is a good option if your site has well-structured URLs. How can DSAs help B2B advertisers?

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

MARCH 29, 2018

This website crawler allows search marketers to dig into every URL on a website and analyze key SEO elements to consider. analyze html titles, meta descriptions and heading tags, find duplicate pages, generate sitemaps, review blocked URLs, and more. Screaming Frog. Determine overall site health and prioritize technical updates.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

AUGUST 10, 2017

Similar to other Chinese online marketing platforms, such as Baidu and WeChat , Weibo requires users to submit a Chinese phone number to open an account. Here are seven checklist items to reference when creating a Weibo profile. Have a Chinese Mobile Phone Number. A Weibo account requires a Chinese phone number to register.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Paid Search Agency B2B 136

Navigate the Channel

MARCH 29, 2024

Consistency in messaging and experience is the only hard line in the sand that you MUST stick to when combining online and offline marketing. Add Your Digital Information to Your Print Advertising Yes, it’s simple, but it’s the easiest way to combine offline and online marketing. Businesses can use them, too.

Online Marketing 65

Online Marketing Paid Search Agency B2B Thought Leadership Landing Pages 65

KoMarketing Associates

MAY 14, 2019

Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. Avoid URL Changes. It’s important to recognize that the implications of changing a URL can be pretty serious, especially if a blog post is driving significant organic traffic already. Provide a Call-to-Action.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. B2B Online Marketing Blog Search Engine Advertising'

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

KoMarketing Associates

APRIL 16, 2015

With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical. These release notes are essential for B2B marketers directly responsible for performance management and report development related to online marketing efforts.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

NOVEMBER 8, 2016

Generally speaking, the Audience Insight Report is not only valuable to understand your online visitors, but also helps you develop an integrated online marketing strategy to deliver a targeted and relevant message to your audience through multiple channels. Other Helpful Reports. which help you identify common SEO problems.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

SEPTEMBER 8, 2020

Do personalize your LinkedIn URL. Click Edit public profile & URL in the right rail. Change your URL to whatever you want it to be. Even that headline only uses 103 characters, but it will get far more clicks and attention than a title-only headline. You want something like this: [link]. Not this: [link]. Click Save.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

FEBRUARY 5, 2019

Before we get into all of the advanced features Google displays in search results, let’s start with the very basics – titles, descriptions, and URLs. Search Result URL Information. Because URLs have a significant impact on marketing efforts (especially SEO), the following best practices should be considered.

SERP 120

SERP Features Top of Funnel Display 120

seo.co

MAY 6, 2021

A title slide is essential to create with the reporting month date, client’s site URL, and your logo. You can highlight that month’s major marketing campaigns and the significant wins. You can use a site audit tool to get a snapshot of URLs crawled, page types, and health score. URLs Crawled. SEO Report Template.

SEO 105

SEO Template SERP Keywords 105

EMagine B2B Blog

JULY 13, 2010

Ever on the lookout for useful goodies, Maria Pergolino has posted another batch on the Modern B2B Marketing blog… Most online marketers use Google Analytics to gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits.

Online Marketing 40

Online Marketing Tools Marketing Analytics Tools Profiling 40

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Enter a URL and see how many links and social shares that URL has received. GoDaddy Bookkeeping.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Webbiquity

MAY 30, 2010

Check out this outstanding collection of amusing, creative and occasionally bizarre examples of what you may see when clicking on an outdated link or mistyping a URL. Who says 404 error pages have to be boring? 10 unbelievably cute 404 page illustrations by Limeshot Design.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

FunnelEnvy

FEBRUARY 5, 2024

Canonicalization: This technical SEO approach involves choosing a preferred URL for a website’s content to avoid duplicate content issues, which can harm search engine rankings. Create XML sitemaps, use formatting and correct url structure to help search engines quickly glean and index content. Let’s go over some basics.

Paid Content 62

Paid Content PPC Traffic SEO 62

KoMarketing Associates

SEPTEMBER 26, 2017

This next problem is specific to advertisers who utilize final URL at the keyword level. When Google is creating ads, they will be using an ad’s “Final URL”. If advertisers opt to set the “Final URL” at the keyword level, issues of ad quality might occur. Final Takeaway.

Adwords 120

Adwords Paid Search Agency Ads Landing Pages 120

Anything Goes Marketing

NOVEMBER 27, 2006

It would be interesting to see how the results compare to Wordtracker URL Trends : Use URL Trends to find out how many sites are linked to your site as well as how many sites you link to. SE-Tools : Type a web page address and SE-Inspector will check its title, meta tags, text, url, link popularity and keyword density.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Enter a URL and see how many links and social shares that URL has received. GoDaddy Bookkeeping.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

KoMarketing Associates

OCTOBER 12, 2022

Make sure the checkbox next to “Tag the URL that people click through from my ad.” This allows you to see what people do on your site after they click on an ad. . Sign into Google Ads. . Select Settings. . Select Account Settings. . Click to view the Auto-tagging section. ” is checked. . Click Save. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

JUNE 17, 2020

The URL itself is fine. But it’s too much to ask someone looking at an Instagram post to remember that URL. Simplify the links themselves. For example, nobody is going to remember a link to a lead magnet page like this: [link]. It follows all the good rules of search engine optimization. But they might remember this: [link].

Lead Generation 194

Lead Generation Generation Leads Lead 194

KoMarketing Associates

AUGUST 31, 2022

Value: Add the URL, in this case it might be /thank-you/ . This uses the parameters of the page view event that GA4 already tracks—which means you don’t have to mess with coding or tagging. Click “Add a Condition,” then add these: . Parameter : page_location . Operator : equals .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

SEPTEMBER 11, 2015

URL Campaign Tracking. Some of the best tracking for your online campaigns will come from what your URLs can tell you. Consider making Google’s URL builder one of your main browser bookmarks and add UTM codes to everything. Once Google spits out your URL with your UTM codes, shorten it with Goo.gl and Bit.ly

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: Online Marketing Institute. Online Marketing Institute.

Planning 145

Planning Research Tools Best Practices 145

LeadSquared

DECEMBER 13, 2013

The webinar on “5 Minute Online Marketing: Daily Tasks to Improve your Digital Footprint”, presented by Nilesh Patel , CEO, LeadSquared and Rob Peck , Director of Client Services at O3M Directional Marketing was a success, thanks to the active participation and cooperation of the attendees. Is there a tool that I can use?

FAQ 52

FAQ Webinar Metrics Online Marketing Adwords 52

DAGMAR Marketing

OCTOBER 20, 2020

Are you familiar with local SEO but want to get better performance from this essential marketing tool? No matter where you are in your online marketing journey, prospective customers are always searching for what your business has to offer and there are several things you can do to make sure they find you.

SEO 71

SEO Tips Lead Scoring Lead Ranking 71

Martech Advisor

AUGUST 21, 2019

Let's look at how dark traffic is impacting your marketing outcomes, and how you can get started with dark social tracking for better marketing attribution. Typically, every blog post, video, or piece of online marketing content will carry an embedded share button. Add as many URLs as you can and apply the filter.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

Writing on the Web

JUNE 17, 2016

Run a broken link checker to check your site’s URL. There are many broken link tools available online, some free, some through paid SEO tools. If the link was from your favorite site, replace the URL with the primary domain name ( example.com/missing-content.html becomes example.com ). Find her online at SWBmedia.

Business Blogging 100

Business Blogging Business Domain Blogger 100

KoMarketing Associates

APRIL 10, 2020

In social media marketing specifically, it is imperative to illustrate examples of how campaigns connect with target audiences and to highlight successful engagements. Take snapshots of quality interactions with target markets.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

AUGUST 19, 2020

Specific URLs. Thankfully, Google Optimize can let advertisers pick the audience they want to run the experiment on with Personalization Experiments. Audiences can be created with a variety of target options, including: Existing Google Analytics Audiences. Google Ads Keywords, Ad Groups and Campaigns.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

JANUARY 9, 2018

For example, when providing guidelines to content teams, specifically those responsible for blog creation, we call out the following: URLs. For those in web development, we stick to things like: URLs. HTML Titles. Meta Descriptions. Open Graph Tags. Cross Links. Page Removal. Navigation Changes.

Guidelines 201

Guidelines Organization SEO B2B 201

Ontraport

FEBRUARY 12, 2020

With so much attention on online marketing, it can be easy to forget that offline campaigns are still a viable option for many areas of the market. In fact, offline marketing — using channels including billboards and postcards — can now be seen as a way to stand out in the saturated online marketplace.

Campaigns 59

Campaigns CPA Cost per Acquisition Domain 59

KoMarketing Associates

DECEMBER 14, 2017

Now, marketers can use the people targeting feature to filter out people’s age and gender, their interests, browsing history by URLs, and keyword search history. Insights for digital marketers: B2B marketers should take advantage of the precise targeting options available on social media platforms and Baidu.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

MARCH 5, 2015

B2B vendors with an inventory product catalog can upload a file containing these specific attributes: product ID, name, description, landing page URL, image URL, availability…etc. Once the images are up you’ll need to edit the description of the pins and the URL, this is important as it also drives traffic to your website.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120