KoMarketing Associates

DECEMBER 8, 2021

As we mentioned before, the most important benchmarks can vary by industry and even marketing strategy. Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. Like organic traffic, this data can be viewed in most search engine analytics dashboards.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

SEPTEMBER 11, 2015

Utilizing specific resources and tools when planning and implementing your campaigns can assist with facilitation and will also help you track results more effectively. By using traffic performance reports and conversion tracking , you can better understand user behavior to get the most out of your data. URL Campaign Tracking.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

DECEMBER 14, 2017

Insights for digital marketers: Visitors to your site expect a smooth and user-friendly experience whether at they’re using a computer or a mobile phone. Also, paid search marketers need to carefully analyze the ROI from mobile and desktop campaigns and better allocate budget across devices. Insights for digital marketers: .

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Martech Advisor

AUGUST 21, 2019

Increasingly, a new category of customer traffic is coming into focus. Let's look at how dark traffic is impacting your marketing outcomes, and how you can get started with dark social tracking for better marketing attribution. How to Get Started with Tracking Dark Social Traffic – Two Strategies.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

KoMarketing Associates

OCTOBER 11, 2018

First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Make sure you’re looking at total traffic to account for content that’s accessed directly or through referral channels like social media, in addition to pages accessed via organic search engines.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

MAY 13, 2020

The second primary benefit of featured snippets to SEO is simply the clicks and traffic that come from organic search when appearing in a listing. Here’s a snapshot of organic traffic to this page since it was picked up by featured snippets. ‘ To summarize: Include the question in the URL, title, and appropriate SEO tags.

Features 165

Features Google B2B Marketing Top of Funnel 165

Optinmonster

NOVEMBER 20, 2023

Discount coupons have transitioned from the ancient days of newspaper advertising to today’s cut-throat world of online marketing. Fast forward to today, modern online brands like PortraitFlip generate over 750 new leads in 6 months , thanks to the power of discount coupons. It’s where you can access your MonterLink.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Or use a free tool or free trial like social mention , mention.com , or talkwalker to track brand mentions as well.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

AUGUST 15, 2017

may vary, one thing remains consistent: new content is being added and chances are, only a few pieces of that content drive the majority of your traffic. Regardless of the changes that need to be made, you should always be looking for ways to improve visibility, keep visitors on your site, and take advantage of the traffic coming through.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. 38% said poor tools. Which tools can help you. 35% said inconsistent analytical approaches.

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Buffer

JULY 29, 2019

, or you can plug a URL into a new tool and have it tell you what it thinks. That’s why we’re such big fans of quick and efficient marketing graders. Indispensable Grading Tools to Fine-Tune Your Marketing. Hubspot’s Marketing Grader. WooRank grade for Warby Parker’s marketing.

Social Media 72

Social Media Social Marketing Media Dwell 72

Online Marketing Institute

JULY 31, 2012

Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why. and the impact of those for our traffic.” 07/25/2012.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Webbiquity

JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. 1. Think carefully about your Twitter name. Push traffic to your available downloads. Use a URL shortener like bit.ly 3. The jury is still out on Facebook’s effectiveness for the B2B market.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Optinmonster

JUNE 5, 2022

So using geotargeting to boost your local search position can increase your traffic, leads, and sales. If you’re looking for geomarketing tools, OptinMonster is a good choice. Editing tools will appear in a popup menu, allowing you to change the font, text size, color, alignment and to add bullets and numbering.

Conversion 113

Conversion Click Rate Tagging Display 113

KoMarketing Associates

MARCH 21, 2017

A sound content marketing strategy will follow a strict editorial calendar. Use platforms like Google Sheets to log fields such as draft date, publish date, title, keyword focus, content type, author, and URL. Is the content intended to drive traffic? Social shares? Goal completion (contact us, request a quote, etc.)?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

KoMarketing Associates

SEPTEMBER 20, 2016

Work across the organization (sales, marketing, customer service) to identify a handful of frequently asked customer questions. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. Step 2: Create Relevant Content. Step 3: Focus on Structure.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Optinmonster

MAY 18, 2020

It’s not nearly as an exact science as some online marketers would like you to believe. That said, EPC is definitely the most valuable metric in your affiliate marketing arsenal and can lead to awesome amounts of revenue. Then they create an ad on Facebook or Google Ads to drive traffic to that landing page.

Cost Per Click 120

Cost Per Click CPC Advertising Agencies Landing Pages 120

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. Bit.ly – use this tool to create shortened URLs and track clicks.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". Beautiful day! Beautiful city!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

JUNE 8, 2010

Social media and inbound marketing can drive powerful connections and awareness; however, to have part of their budget allocated for online marketing resources, B2B marketers need to be able to demonstrate a clear ROI. And for most B2B marketing departments, ROI comes down to one major metric: leads.

Lead Generation 28

Lead Generation Twitter Generation Leads 28

KoMarketing Associates

MAY 15, 2014

I soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing. In other words, I had an opportunity, along with my colleagues, to put my skills to good use and bring a news-room feel to B2B online marketing. Create unique URLs. Include HTML links with anchor text.

Process 120

Process B2B Guidelines Paid Search Agency 120

Sprout Social

OCTOBER 19, 2016

You can capture the email addresses of all your entrants and add them to your email marketing tool. You can track these metrics in your social media dashboard and analytics tools. Each entrant will have to submit their information, which you can add into your email list or CRM tool. What Type of Contest Should You Run?

Social Media 96

Social Media Paid Content Media Viral Marketing 96

Adobe Experience Cloud Blog

MARCH 14, 2011

by Maria Pergolino Online marketing has become a cornucopia of opportunities for B2B marketers. Leverage the following 3 must-have marketing analytics tricks to help turn over a new stone of opportunity: 1. If you are receiving traffic to your site from questions such as; ‘How to generate more leads?’, Use Bit.ly

Analytics 48

Analytics Marketing Analytics Tools Demand Generation Agencies Demand Generation 48

Hubspot

OCTOBER 22, 2010

Below are five tools that you can use to make your content more user friendly. These tools also make your life a lot easier too because of their simplicity. Tools For Content Creation. bit.ly - Twitter is considered a microblog. What if your URL has more than 140 characters and you want to share it via Twitter?

Long Tail Marketing 28

Long Tail Marketing Tools Content Youtube 28

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing. Inbound Marketing is more than just SEO. But it can quickly get expensive.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Marketing 261

OCTOBER 12, 2018

” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%! Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Image source.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

KoMarketing Associates

JANUARY 5, 2017

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. 360-Degree Photo and Video. Long Pieces of Content. Live Video. Mobile-Friendly Websites.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

Valasys

SEPTEMBER 12, 2019

Chris Brogan, the American author journalist & marketing consultant explained the importance of social media marketing as follows: “Social Media puts the “public” into PR and the “market” into marketing.”. UTM tags can be added to the URL to facilitate the tracking of website traffic from Instagram.

Paid Content 40

Paid Content Click Rate Cost Per Click Social Media 40

SnapApp

SEPTEMBER 12, 2011

Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. viral lift? take this quiz?, ?enter

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

KoMarketing Associates

JANUARY 5, 2017

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. 360-Degree Photo and Video. Long Pieces of Content. Live Video. Mobile-Friendly Websites.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

BenchmarkONE

JULY 27, 2022

Here are some SEO statistics you can’t ignore: 68% of online experiences start with a search engine. 63% of all shopping starts online, including purchases that happen in a store. 70% of online marketers state SEO is better than PPC when it comes to sales. 66% of consumers perform online research before making a purchase.

Marketing Budget 98

Marketing Budget Traffic SEO Marketing Websites 98

Online Marketing Institute

MARCH 21, 2011

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Start using a web reporting tool (i.e. Check your site speed.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Hubspot

JUNE 24, 2011

Check this list for some of the best ways to connect online and offline marketing. 5 Methods for Connecting Online and Offline Marketing. Tracking URLs - The web is great for analytics. Social Media Driving Offline Traffic - Do you exhibit at tradeshows? How do you get traffic to your booth?

Mobile Advertising 28

Mobile Advertising Cold Calling Internet Marketing Mobile Marketing 28

Hubspot

JUNE 8, 2010

As the web becomes more social and an increasingly important part of a marketer's day, the web browser is turning into one of marketers' most useful and powerful tools. and Twitter and how we read blogs and news websites. A major component of all of these types of content are images from online applications and websites.

Marketing Management 28

Marketing Management Marketing Budget RSS Budget Programs 28