KoMarketing Associates

FEBRUARY 9, 2015

Multilingual content optimization gets more complex when done in coordination with regional websites / international online marketing initiatives. It is very easy to overlook market or language-specific content without a thorough mapping of information. B2B Online Marketing Blog Search Engine Optimization'

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Hinge Marketing

OCTOBER 8, 2015

Even if you are well aware of how important a strong social media strategy is to your online marketing campaigns , it may not always feel like the quality of your results are matching your efforts. SEE ALSO: 4 Metrics to Track ROI in B2B Online Marketing. Use Data That’s Already Available. Embrace Employee Advocacy.

Social Media 48

Social Media Media Marketing & Strategy Marketing Analytics Tools 48

Digital B2B Marketing

APRIL 16, 2012

Some days it seems online marketing revolves around cookies, those small text files stored in your browser that may be automatically deleted by browsers or routinely deleted by individuals. Online Marketing Measurement Cookie-based tracking understates online marketing performance.

Marketing Attribution 100

Marketing Attribution Banners Paid Search Agency Sample 100

Hinge Marketing

NOVEMBER 21, 2014

Test representative samples of your list. Instead of performing tests by splitting your entire list into segments, use representative sample segments to determine which email performs best. The sample segments should be small, yet large enough for the results to apply to your full list. On Twitter or LinkedIn?

Email Marketing 48

Email Marketing Sample Open Rate Click Rate 48

Hinge Marketing

JUNE 3, 2015

Take a look at Twitter’s “Sign up for Twitter” CTA: A CTA helps the user answer the question, “What do I do next?” He decided to run an experiment, asking a sample of 100 students to select a plan. In the mean time, download our free Online Marketing Book for Professional Services to learn more.

Work Management 48

Work Management Marketing Management Sample Planning 48

Parse.ly

APRIL 6, 2020

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, They record how people interact with the page and its elements, so an online marketing or product team can evaluate how different features are received.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. Even firms that embrace online marketing often do it wrong, wasting precious time and money. Who should you research?

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

SocialPilot

JANUARY 31, 2024

To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Writing on the Web

MARCH 13, 2013

Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” After you’ve identified prospective candidates, be sure to get several writing samples from them so you can familiarize yourself with their specialties and the quality of their writing.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Optinmonster

NOVEMBER 20, 2023

Discount coupons have transitioned from the ancient days of newspaper advertising to today’s cut-throat world of online marketing. Fast forward to today, modern online brands like PortraitFlip generate over 750 new leads in 6 months , thanks to the power of discount coupons.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Marketing 261

OCTOBER 12, 2018

” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%! Sample report. Share the elements of your newsletter strategy with us on Twitter. “We need a monthly newsletter!”

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Hinge Marketing

DECEMBER 11, 2015

Create an editorial calendar and content distribution plan, keeping in mind ways to share each piece of content across all mediums – from email to LinkedIn to Twitter. Content marketing is a commitment — your readers expect you to provide useful, educational content on a regular basis. How Hinge Can Help.

Lead Generation 48

Lead Generation Work Management Lead Scoring Lead Ranking 48

The Effective Marketer

APRIL 29, 2009

An interesting way of looking at it is by making a grid on a sheet of paper or using a spreadsheet comparing your needs versus the features required. Sample requirements grid for webinar platform selection Why list technical support and online training? You can leave a response , or trackback from your own site.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

Referencing Ann Handley’s Content Rules sample blog template , we found this to be a fantastic tool in eliminating barriers that employees might have to writing a post. Working with Top Rank Online Marketing , we developed a “Blogging 101” slide presentation for the first of our social media workshops.

Marketo 48

Marketo Digg Training Social Media 48

Hubspot

DECEMBER 8, 2010

We recommend adding in your Linkedin, Twitter, your companies Facebook Fan page, and maybe even your Tungle.me Sample html code. David Wells Inbound Marketing Consultant Post a question to the HubSpot Forums Log a support request David Wells Inbound Marketing Consultant Post a question to the HubSpot Forums Log a support request.

Social Media 28

Social Media Optimization Media Ideal Customer Profiles 28

Hinge Marketing

OCTOBER 31, 2016

Widely used in consumer products research, focus groups have the advantage of being both face to face (to observe body language, show prototype products or view sample advertising) and flexible enough to be adjusted on the fly by a skilled moderator. You have a focus group.

Research 48

Research Service Planning Ideal Customer Profiles 48

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JUNE 24, 2010

Maybe sampling and demos on location will fit better. Go onto Twitter and bitch about Dish Network. Next, go onto Twitter and bitch about AT&T. Do you ever see him talking about insurance on Twitter? Businesses on Twitter should just read some Harvey MacKay books. Go onto Twitter and talk @ people.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Webbiquity

MARCH 23, 2017

Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Sample review: “You can re-purpose some of your best content for Medium.com. ” — Cent Muruganandam.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

SnapApp

SEPTEMBER 12, 2011

Of course, as any online marketer knows, driving traffic to your website can be expensive and time-consuming, so we designed our content to maximize sharing through social networks -- a strategy known as ? Are you planning on sharing this blog post to Facebook or Twitter? Good luck!

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Online Marketing Institute

JANUARY 4, 2011

When Ann submitted this article to me, she included some of her sample work along with the names of blogs she had been featured on. I try to follow commentators on Twitter and check out their blogs. Reply Laura @ Learn affiliate marketing June 14, 2010 at 4:49 pm Follow on Twitter: @IMteacher Nice article, Ann!

Blogger 40

Blogger Adsense Twitter Buzz 40

Webbiquity

AUGUST 9, 2016

Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review: “Little Bird is a great tool for building influencer lists by topic.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Convince & Convert

APRIL 20, 2010

I have stumbled and twittered this for my friends. I have stumbled and twittered this for my friends. I have stumbled and twittered this for my friends. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Hubspot

AUGUST 14, 2014

But I realize I''m a sample size of one, and I''ve heard people argue -- marketers especially -- that QR codes are still alive and well. Data from MarketingCharts suggests that the average marketer''s view on QR codes is "somewhat at odds with the consumer statistics. I found myself thinking, could that even be possible?

Mobile Advertising 28

Mobile Advertising Mobile Marketing Landing Pages Lock-In 28

Hubspot

SEPTEMBER 28, 2015

Along with your basic information, it'll ask for links to your LinkedIn and Twitter profiles, themes or story ideas you'd cover, why you're an expert on the topic, and links to samples of your work. TechCrunch is an online publication that covers the current and future state of technology, entrepreneurialism, and investment.

Guidelines 28

Guidelines Advertising Mediums Opinions Thought Leadership 28

Hubspot

APRIL 20, 2012

While marketers know the basic importance of having such buttons, there's an added benefit of having them on Klout. Think about it -- when you're on a brand's Facebook page, there's no Twitter button that lets you find their username. How Marketers Can Benefit: You can share any activity that appears in this list.

Brand Identity 28

Brand Identity Branding Top of Funnel Paid Search Agency 28

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Optinmonster

NOVEMBER 9, 2021

Images can make a huge difference in any online marketing campaign, and exit popups are no exception. All you have to do to get a free sample box delivered to you is to cover the $9.95 All you have to do is display a progress bar at the top. Here’s a pop up page from CoSchedule: 7. Include a Picture of the Bribe.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Hubspot

APRIL 13, 2012

That means we can all conduct market research for less money, across a larger sample size, and with less time investment. We're going to get into tools and tactics in the next sections of this post, but selecting the right method for administering market research is key for getting the best results.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Email and Online Marketing. Email marketing is often the most important online marketing channel.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

JUNE 16, 2010

Fox , an IMU Certified Social Media and Inbound Marketing Specialist who lives in the San Francisco Bay Area. You can read additional posts on her blog or connect with her via Twitter: twitter.com/robinsfox or LinkedIn: linkedin.com/in/robinsfox. 10 Steps to Convince Your Boss to Start Online Marketing.

Online Marketing 28

Online Marketing Sample Inbound Marketing Word of Mouth 28

Hubspot

DECEMBER 29, 2016

Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. Twitter, conversely, appears to be the place to post content related to jobs, entertainment, sports, and education.

Sample 77

Sample Social Networks Viral Marketing Buyer Personas 77

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

FEBRUARY 21, 2017

Sample review: “Add and curate content from any public webpage. Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Buffer

JULY 25, 2019

Brands are doing so much great stuff in online marketing. . A sample social media report from Buffer Analyze. Feel free to leave me a comment here on the post or connect with me on Twitter or Instagram. Where it can get tough to measure is how this all impacts the brand perception and positioning.

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68