Lake B2B

OCTOBER 7, 2022

And the most effective emails that B2B brands can send to stay connected with their audience are newsletters. In fact, in a study by Content Marketing Institute, 81% of […]. The post Marketing Through Newsletters: A Guide for B2B Marketers appeared first on Blog.

Newsletter 98

Newsletter B2B Marketing B2B Click Rate 98

Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? The more newsletter subscribers you get, the greater your potential revenue. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own. What Is an Email Newsletter Signup?

Newsletter 83

Newsletter Examples Template Display 83

ClearVoice

MAY 12, 2022

You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Liveintent

SEPTEMBER 21, 2021

With some help from LiveIntent and a thoughtful testing strategy, Zoosk improved its newsletter performance with surprising results. After reviewing Zoosk’s LiveTag setup, the LiveIntent team found that Zoosk only allowed 300×250 creatives to serve in its email newsletters. Opportunities for optimization.

Newsletter 121

Newsletter Optimization Cost Per Thousand CPM 121

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. Promotional Newsletter Ideas.

Newsletter 114

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 114

Liveintent

NOVEMBER 2, 2021

Email newsletters were already enjoying a renaissance a few years ago — with D2C brands launching robust operations and email-forward publishers like Morning Brew emerging. ” As Cooper says, “Email newsletters — the way people are receiving news and information — has really replaced the newspaper and magazine.

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

Excelsior Research

OCTOBER 5, 2022

Why meta newsletter is shutting down? Why meta newsletter is shutting down? The reason behind meta newsletter is shutting down. Why meta newsletter is shutting down? But recently the announced shutting down of the meta newsletter feature in the coming months. Why meta newsletter is shutting down? Conclusion.

Newsletter 52

Newsletter Social Networks Case Study Case Studies 52

Heidi Cohen

MAY 9, 2022

Want to create an email newsletter that build relationships and warm leads? Includes 5 email marketing tips and 3 case studies with images. The post Email Newsletters: How You Can Build Better Reader Relationships appeared first on Heidi Cohen.

Newsletter 61

Newsletter Ad Building Case Study Case Studies 61

ConvertKit

OCTOBER 28, 2020

Why your newsletter needs a name. How to name your newsletter. 5 places to include your newsletter name. Whether an email newsletter is step one or one hundred in your creator journey, it deserves a name. Whether an email newsletter is step one or one hundred in your creator journey, it deserves a name. Jump ahead.

Newsletter 116

Newsletter Landing Pages Best Practices Ad Frequency 116

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 84

Case Studies Case Study Advertising Benchmark Paid Search Agency 84

Buffer

JULY 5, 2022

If you scroll through your email inbox, there’s a good chance you’re subscribed to some kind of newsletter. And while plenty of those subscriptions may be for companies and brands , there’s recently been a surge in the popularity of individual newsletters. million visits in September 2021.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

Martech

JUNE 30, 2022

Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Get the daily newsletter digital marketers rely on. Favorability.

Social Media 88

Social Media Studies Video Marketing Word of Mouth 88

Martech

MARCH 16, 2022

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% Get the daily newsletter digital marketers rely on. The post Study finds iOS 15 is inflating email open rates appeared first on MarTech.

Open Rate 95

Open Rate Studies Privacy Protection Click Rate 95

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. And when you sign up for these newsletters, there’s actually a method for making the most of them, so any valuable information you learn is easy to access and use. We have a better ‘newsletter reading strategy’ that we use for this.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study. Processing.Please wait.

Marketing Automation Services 97

Marketing Automation Services Marketing Automation Studies Automation 97

Martech

JUNE 2, 2022

The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic. The study, which examines traffic across more than 50,000 websites, also found: 27% of organic and direct traffic is invalid. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Traffic 95

Traffic Studies Paid Search Agency Ads 95

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: Launch your email newsletter with ConvertKit. Finding the perfect idea for your email newsletter, though?

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Case studies are an important part of your content marketing strategy. Case studies are an important part of your content marketing strategy.

Case Studies 84

Case Studies Case Study Studies Work Management 84

BOP Design

MARCH 10, 2020

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. For our clients that regularly send newsletters, it’s not uncommon for them to get a new business opportunity every time they send it out. How to Provide Value in Your Newsletter.

Newsletter 80

Newsletter B2B Thought Leadership B2B Thought Leadership 80

ConvertKit

OCTOBER 1, 2021

It was the perfect introduction to the voice behind one of Boise’s most popular local newsletters, From Boise. Marissa Lovell, creator of local newsletter From Boise. But running a successful (and profitable) local newsletter doesn’t require a huge budget or a crack media team—just an email platform and some good old-fashioned grit.

Newsletter 86

Newsletter Top of Funnel Paid Social Agency Advertising Agencies 86

Liveintent

JUNE 17, 2021

Newsletters focused on automotive and education show fastest growth. Traditionally, revenue from email newsletters comes via Direct Sold campaigns, in which a publisher works directly with an advertiser on a campaign. Automotive newsletters’ programmatic revenue grew over 105% from the previous year.

Newsletter 71

Newsletter CMO Education Advertisements 71

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. Monthly newsletter for distributors So, what were the results of all this activity? Get MarTech! In your inbox.

Case Studies 73

Case Studies Case Study Studies Buy 73

EveryoneSocial

NOVEMBER 16, 2020

The company newsletter has long been a staple in the internal communications toolkit. One of the most common and traditionally easy ways to achieve that goal was with a company newsletter. Many organizations are now tapping into the power of employee advocacy , as their company newsletter alternative. And rightfully so!

Newsletter 64

Newsletter Companies Distribution Communities 64

Trade Press Services Newsletter

APRIL 4, 2024

Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran. Use the content for social media posts, blogs, email newsletters, webinars, slide decks, and how-to guides. Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Email marketing - When a brand shares various newsletters, coupons/discounts, and other promotional material to its customers via email addresses. Interactive content in your email newsletters can make them more enticing for your customers. Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Convince & Convert

AUGUST 28, 2015

However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. Study: The Lifetime Value of a Blog Post. Carried out by Halverson Group , the study revealed that the lifespan of a post is nearly 24 times the currently accepted measurement of 30 days (e.g.

Studies 167

Studies Impressions Long Tail Marketing Thought Leadership 167

Circle Studio

FEBRUARY 21, 2019

However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. To increase clicks, you can also add social sharing buttons to your newsletter. DO: Send targeted emails.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. In a study conducted by MarketingSherpa, 61 percent of customers would like to receive emails from businesses at least weekly.). Newsletters are an insanely effective lead-generating tool. How regularly? How-to guides.

Newsletter 96

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 96

Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Create and customize your newsletter.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! As this interactive content case study tells you. Who Is Golf Avenue? Why Outgrow? .

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

Webbiquity

FEBRUARY 6, 2024

Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. An older eye-tracking study also confirms the impact of images on click-through. You can also use these images in your email newsletter.

SEO 165

SEO SERP Conversion Eye-Tracking 165

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist. Need somewhere to start?

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Webbiquity

SEPTEMBER 28, 2022

Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics. Pop-ups for newsletter subscription. They help businesses to grow by helping them with the customers’ data.

Email Marketing 344

Email Marketing Personalization Psychographics Marketing & Strategy 344