Biznology

JUNE 25, 2020

We surveyed and interviewed past and present clients and readers and subscribers of Biznology and our digital newsletter. Thank you to those of you who participated. Across the board, our research clearly shows that organizations of all types and sizes are focusing on employees.

Organization 197

Organization Sample Enterprise Management Consulting 197

Biznology

NOVEMBER 16, 2017

In a recent newsletter from a friend, Rich Czerniawski referred to the concept of “keystone habits,” which came from Charles Duhigg ’s book, The Power of Habit: Why We Do What We Do in Life and Business. Czerniawski used exercise as an example. loss of weight, increased energy, satisfaction from achievement, etc.),

Ad Building 131

Ad Building Branding Brand Identity Customer Satisfaction 131

Biznology

JULY 9, 2019

I recently had a chat with Karl Van Delden , who heads product management at Stirista. His latest product is Visitor ID Graph , which allows consumer-driven companies to identify the visitors to their websites. You get everything you need to re-engage them effectively through your preferred marketing channels.

Marketing Websites 149

Marketing Websites Sales Qualified Leads Lead Ranking Lead Scoring 149

Biznology

MAY 10, 2017

Here are a few good tips to get started: join their newsletter lists. Some ideas could be co-creating content, recording a podcast, interviewing them for an article, amplifying company announcements, joint contests/giveaways, getting product reviews, referrals, online or offline events. respond to their emails. meet them in-person.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Once they get to your site, they’ll have the opportunity to get to know the new you.

Google 123

Google Press Domain Marketing Management 123

Biznology

JANUARY 1, 2014

It’s not even simply that their products are not differentiated, but often I find that they don’t even know what differentiation really is. Clients tell me that their products are differentiated. They then go on to list all the ways that their products are different from their competitors’ products.

Differentiation 80

Differentiation Internet Marketing Segmentation Newsletter 80

Biznology

MARCH 25, 2019

Commercial: When users are in the decision phase, they’ll make commercial intent searches that indicate they’re researching products. Think of it this way: If someone is looking for more information about your products, you wouldn’t want to lead them directly to your product page. 4: Mobile is critical today.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

JANUARY 29, 2021

This week’s newsletter addresses these and other strategic and tactical questions. “Nine months into a monumental shift to work-from-home, business leaders are more convinced about the productivity gains achieved, but some are no closer to giving up the office.”

Customer Surveys 151

Customer Surveys Newsletter Analysis Social Media 151

Biznology

SEPTEMBER 21, 2016

Her work with WGBH, the Boston-area PBS affiliate and their largest prime-time producer, includes social media consulting and support for the station’s television and radio productions. My “aha” career moment happened in 2011 when I was at American Experience, working as a digital production assistant. Definitely! EMPLOYEE TRAINING.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

NOVEMBER 7, 2016

You can use each vlog as a platform to send viewers to other areas of your site, and call them to action with slogans like, “Sign Up for Our Newsletter!” If you can show your audience how to hit a 5 iron, how to change their oil, or of course, how to use the products you sold them, you will be endeared to them.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

FEBRUARY 26, 2021

I have and continue to curate a range of material, and this will be one of several newsletters that offer interesting insights not necessarily anchored to a specific topic. ” Microsoft’s Creepy New ‘Productivity Score’ Gamifies Workplace Surveillance. ” Reflection.

Rules 104

Rules Peer-to-peer Curation Privacy 104

Biznology

NOVEMBER 3, 2014

Now we could spend a lot of time and spill a lot of pixels over economic theories that say that marketers can charge more for products that have more demand, but that’s not what I want to talk about. I want to talk about how price is used as a signal of a product’s value. My five-year-old got the message. Like this post?

Pricing 80

Pricing Price Newsletter Cost 80

Biznology

AUGUST 13, 2020

It might be how to get your product or service in front of a few key clients, so you write blogs to show up for those searching for your product or service. Then, you might realize your product or service might be attractive to different audiences for different reasons, so you might write content to target that audience differently.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

OCTOBER 1, 2014

He is working with me to devise a content marketing strategy for a luxury product that requires regular service–that is as detailed as I am allowed to get in public. In this particular case, the product has a technology component, so I asked if that might be a factor in how people approach the service of the product.

Demographics 80

Demographics Marketing & Strategy Distribution Paid Search Agency 80

Biznology

JANUARY 4, 2019

However, we grouped these two together because PR writing and email newsletters or communications all require subtle differences and nuances than regular content creation. Of course, when it comes to public relations, press releases and email marketing, the content is the backbone of each specialty. Like this post?

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Work Management Marketing Management 130

Biznology

DECEMBER 9, 2016

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. We hear a lot about customer engagement and outreach these days.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

JANUARY 16, 2015

Refresh all statistics and facts about your company, brand, products, and services. Do you really want to be sending your email newsletter addressed to “Dearest Null?” No digital marketer wants to send newsletters to the wrong target buyers. Does it all fit together and tell the right story? Change the copyright to 2015.

Planning 80

Planning Copyright Copywriting Privacy 80

Biznology

OCTOBER 16, 2020

the newsletter resumes. “How can you really improve your productivity or leadership? Greetings – I hope you, your families and friends continue to be well, safe and healthy! As we start October (when did that happen?), So much has happened over the course of my one month hiatus…2020. Well, what can I say?

Thought Leadership 118

Thought Leadership Press Demand Effectiveness 118

Biznology

APRIL 18, 2014

Put simply, if you’re not measuring, then you’re simply guessing, and you really don’t know whether you know your audience or are publishing content that ties in to your products and services. Frequency of social media posts and email newsletters. Time of day for social media posts and email newsletters. Blog post length.

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

SEPTEMBER 4, 2013

Promote Yourself shows you how to choose what you need to be known for and to treat yourself as your most important product. If you can’t do it for yourself, then how can you do it for my product? This is important for everyone, but, honestly, I don’t trust a marketer with a bad resume.

Promotion 80

Promotion Public Relations Work Management Wikipedia 80

Biznology

APRIL 30, 2021

As we saw in last week’s newsletter, this is especially relevant now, with approximately 1 in 4 people actively considering career switches, with a significant subset of those folks citing poor work culture as a primary change driver. ” 21 HR Jobs of the Future.

Fulfillment 104

Fulfillment Lead Ranking Lead Scoring Thought Leadership 104

Biznology

JULY 31, 2019

When done right, every detail on your site, from the UX elements like colors and fonts to your product pages and blog posts, helps you position yourself as an authoritative resource and inspire people users to convert. This is the first thing people will see and visit when wanting to learn more about your brand.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

MAY 1, 2018

While RSS and ATOM syndication is not very commonplace anymore, opt-in subscription newsletters, Twitter, Facebook , and the rest, can be used by your PR department to share just the kind of information that you’d generally plan for all the PR Newswires of the world.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

JANUARY 28, 2013

For example, the content of an email newsletter should address specific company changes, products and promotions while Facebook updates should address industry issues as a whole. What works in one capacity may not translate to another medium. Include any content marketing in which your particular business takes part.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Biznology

OCTOBER 13, 2014

Comments sections and threaded conversations in social media are good of course, but also a promise to publish and/or respond to the most insightful response in the next issue of your email newsletter. Tailor email messaging and even product offerings or promotions to those interests. People love to be heard.

Content Marketing 80

Content Marketing Content Aggregators Custom Publishing 80

Biznology

JULY 3, 2017

But we say things that are equally silly because we say that the best content on our site are the product pages that have the highest conversion rates. But is that really the best content or the best products? Now, clearly, that’s silly and we would never say that those pages are the best content on our site.

Conversion Rate 135

Conversion Rate Content Analytics Conversion 135

Biznology

NOVEMBER 15, 2012

Or does your site have only the usual, “sign up for our newsletter” blocks? For them, case studies, product comparisons, and similar content will be most effective in encouraging engagement and moving them further through your sales process. And you’ve given them no other options. Tackling The Problem.

Allocation 80

Allocation Buying Cycle Content Aggregators 80

Biznology

JUNE 1, 2017

And then you siphon a small percentage of the production searches to the new search engine(s). Just make sure the load is low enough that they perform well and that if they keel over that you fall back over to the regular production search engine. (Consultants like me can help with this if you don’t know how.). Why do this?

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Biznology

AUGUST 16, 2010

Many times people will have so much to say (I am guilty here as well) that they will cram everything into one newsletter, e-mail update, or blog post, thinking they have accomplished something. Product updates - These are common and oftentimes far too technical. First, you have to decide what it is that you want to inform people about.

Intent 80

Intent Content Internet Marketing Newsletter 80

Biznology

APRIL 11, 2016

That next step might be calling you or signing up for your email newsletter, but it all starts with a landing page that fulfills the promise you’ve made. Doe” really say such glowing things about your product? About the only thing more productive are personal recommendations from their own friends and followers. And did “J.

Top of Funnel 80

Top of Funnel SEO Digital Marketing Funnels Peer-to-peer 80

Biznology

SEPTEMBER 26, 2013

As the wise observer Ardath Albee recently pointed out in a thoughtful dissection in the Business Marketing Institute’s newsletter, a slavish devotion to BANT will miss all kinds of opportunity, and take sales people down a path toward frustration. How many departments in the company might use this product? Potential sales volume.

Lead Qualification 80

Lead Qualification Lead Generation Lead Ranking Lead Scoring 80

Biznology

JANUARY 12, 2015

In many cases, updating the blog can be a way for your company to quickly get a message out about a special event, new product or service, seasonal favorites, top ten lists, or special sale information. Blogging can showcase different products and services in a unique way.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Biznology

SEPTEMBER 15, 2014

That action can be anything from downloading a white paper or report, to signing up for your email newsletter, to requesting a product demo, to picking up the phone and calling for more information. Ideally, your goal is to strengthen the relationship you are building with them and move them toward becoming a client. .

Content Marketing 80

Content Marketing Planning Top of Funnel Content 80

Biznology

JULY 18, 2016

If they subscribed to your email newsletter, from what page did they subscribe? Depends on your product and your audience, of course.). Tracking what your subscribers, visitors, or followers have done in the past can be a great way to home in on what matters to the most – even more than persona-based research. A worksheet template?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

MAY 10, 2012

In short, is it about them and their problems rather than about you and your products? You can use content marketing for brand building, to generate awareness of a new product, or to explore an issue that your audience might not realize you can help them with. Does it help them solve a problem? Ready For Your Close-Up. Next Steps.

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Biznology

APRIL 23, 2021

As we look to the future, it’s time to unleash these new ways of working for the long-term, with a focus on well-being, equality, and productivity that can work for both employers and employees long after this crisis ends. ” This company started giving Mondays off and saw productivity and profits improve. ” Book.

Work Management 104

Work Management First-Mover Advantage Lead Ranking Fulfillment 104

Biznology

MAY 1, 2017

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine.

Google 146

Google Paid Search Agency Budget Programs Cost 146