Lake One

AUGUST 16, 2023

From writing catchy ads to brainstorming email hooks or creating trendy socials, marketers have their work cut out for them. That’s why for this month’s Lake One FieldNotes, our newsletter, we decided to walk and walk and solely use AI to write an email. Why We Used AI to Write an Email Lake One is nothing if not curious.

Paid Content 82

Paid Content Newsletter Creativity Advertisements 82

ConvertKit

SEPTEMBER 23, 2020

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Buffer

JANUARY 18, 2023

Bonus: another Google feature that works great for ideation is the People Also Ask section on your search page, as explained by this creator. Content planning and scheduling With all the content formats a creator might have to work with, it’s essential to have tools that can keep track of what’s meant to be published and when.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Litmus

NOVEMBER 21, 2023

Without it, you wouldn’t have a way to deliver the messages you work so hard to strategize, design, and test to your audience. ESP migration is the process of changing email providers and moving your email marketing program, automations, and data to a new platform. Here’s why you need to have a migration plan in place.

Process 89

Process CAN-SPAM Template Deliverability 89

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting allows brands to get in front of the 97 percent of visitors that haven’t yet converted – whether they weren’t ready to buy or got distracted during the checkout process. A user that abandons the checkout process can be shown a different set of retargeting ads than a user that quits your site without adding anything to their cart.

Cost per Lead 346

Cost per Lead Urgency Marketing CPL Landing Pages 346

Content Marketing Institute

AUGUST 31, 2023

But you can’t just plug them in and sit back while they do all the work. Some generative AI tools also provide an SEO assist during the writing process or use your proprietary content to create derivate pieces. It can suggest titles for articles and subject lines for newsletters if that’s not your strength.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

BenchmarkONE

DECEMBER 30, 2020

With so many things to do in a day, it can be easy to lose sight of the value of creating and sending email newsletters. But newsletters have a ton of utility, especially for small businesses looking to make a big impact without the advantages of a big budget. There are so many reasons to make email newsletters a priority.

Newsletter 105

Newsletter Marketing Automation Services Top of Funnel Click Rate 105

Scoop.it

MAY 19, 2022

While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs. With that in mind, here’s why you need a newsletter and how to optimize it for maximum ROI in 2022. Define the Goals of Your Newsletter.

Newsletter 87

Newsletter Opt-out Opt-in Business 87

Scoop.it

AUGUST 16, 2022

These facts do not imply that it works as a magic wand for your business. You need to have the right thought process and create emails with engaging content and attractive offers that stand out. An email newsletter is the perfect scaffold that allows you to send educational content and keep the subscribers hooked.

Curation 85

Curation Newsletter Business User-Generated Content 85

Buffer

JULY 5, 2022

If you scroll through your email inbox, there’s a good chance you’re subscribed to some kind of newsletter. And while plenty of those subscriptions may be for companies and brands , there’s recently been a surge in the popularity of individual newsletters. million visits in September 2021.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Lack of time to create a high-quality newsletter that yields the desired ROI (a task that can take up to 10 hours.). Image source. But what else?

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Optinmonster

APRIL 13, 2021

Do you want to engage your audience and build relationships with them through newsletters? Email newsletters are a great way to get customers to revisit your site by updating them on new content, sales, and product launches. However, to make your newsletters a success, you’ll need the help of plugins and tools.

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

Hinge Marketing

NOVEMBER 18, 2020

If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Working with a research firm. email newsletter vs. a telephone call). The methods you select will depend on your firm’s specific goals.

Research 160

Research Process Training Customer Surveys 160

Liveintent

MAY 10, 2021

But with so many ways to reach and engage audiences these days, it’s more critical than ever that brands take extra care to preserve their brand identity and the audience relationships they’ve worked so hard to establish, ensuring brand consistency across all channels and mediums. Won’t ads hurt my newsletter experience?

Newsletter 86

Newsletter Advertising Agencies Paid Search Agency Advertisements 86

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: 5: Work In Progress by Jay Clouse. Launch your email newsletter with ConvertKit. What makes a great email newsletter?

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Newsletter Examples Curation Marketing Budget Creation 106

Convert

OCTOBER 18, 2022

Our guides showed you which experts to follow to stay on top of the latest A/B testing insights, ideas, and knowledge that work. Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. We have a better ‘newsletter reading strategy’ that we use for this. Create a second brain.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Explainer posts, whether they are long-form articles, shorter blog posts, or how-to guides work well in a content marketing strategy as they walk the end-user or prospect through how to use or leverage certain products or services.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Martech

DECEMBER 26, 2023

This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners. Examples: Have generative AI rewrite your content items in different versions for each partner type you work with. They are passionate, they love their work, and they’re highly experienced.

Work Management 112

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 112

BenchmarkONE

APRIL 22, 2021

An email newsletter can only be effective if it reaches the right people. If you’re managing your contact list from here, a lot of the hard work involved in the process will already be taken care of. Offer a simple sign-up process for new subscribers. Why Your Contact List Matters.

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Newsletter Contacts Work Management Marketing Automation Services 86

Martech

AUGUST 22, 2023

RH Blake took the company through its strategic process, a roadmap for gaining customer insight based on voice of the customer (VoC) methods. Continued advertising in trade publications The company promoted itself in trade publications like Processing and Water Technology. Key takeaways So what can we learn from this case study?

Case Studies 96

Case Studies Case Study Studies Buy 96

BenchmarkONE

APRIL 22, 2021

An email newsletter can only be effective if it reaches the right people. If you’re managing your contact list from here, a lot of the hard work involved in the process will already be taken care of. Offer a simple sign-up process for new subscribers. Why Your Contact List Matters.

Newsletter 84

Newsletter Contacts Work Management Marketing Automation Services 84

Scoop.it

MAY 20, 2020

How to create an engaging newsletter: Easy steps to get started. You already want to build an engaging email newsletter, but you didn’t know where to start. In this guide, we’re sharing easy and practical tips to create a newsletter that brings joy to your audience’s inboxes, and brings you results you want.

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Newsletter Ad Frequency Curation Paid Search Agency 115

Valasys

NOVEMBER 23, 2022

LinkedIn newsletters have become a great medium through which brands can talk about their niche in detail, attracting potential clients. . LinkedIn Newsletters: What are they and why should you have one . LinkedIn newsletters are basically a type of longform content. How to create a LinkedIn newsletter? .

Newsletter 40

Newsletter Linkedin B2B Thought Leadership Interactive Marketing 40

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? Automated Dialing Systems Automated dialing systems, also known as power dialers, help streamline the calling process by automatically dialing phone numbers from a pre-loaded list. As technology continues to evolve, so do marketing strategies.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

Writing on the Web

SEPTEMBER 19, 2016

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. Creating a newsletter email list is no exception.

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Martech

JUNE 24, 2022

Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Among the surprising nuggets to be mined from our findings was that 77% of respondents identify spreadsheets as the tool they spend most time (10 or more hours a week) working with.

Work Management 112

Work Management Advertising Agencies Digital Transformation Customer Surveys 112

Biznology

APRIL 3, 2017

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. Because my link-building process is not terribly exciting. It just works. Even calling it a process seems overblown. Er, my process. It won’t yield a process patent.

Process 151

Process Ad Building Link Building PR 151

EveryoneSocial

NOVEMBER 16, 2020

The company newsletter has long been a staple in the internal communications toolkit. One of the most common and traditionally easy ways to achieve that goal was with a company newsletter. Many organizations are now tapping into the power of employee advocacy , as their company newsletter alternative. And rightfully so!

Newsletter 64

Newsletter Companies Distribution Communities 64

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? The worst part?

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Newsletter Click Rate Curation Open Rate 52

Optinmonster

SEPTEMBER 20, 2021

Are you trying to create a newsletter popup, but you’re not sure where to get started? We’ll teach you exactly how to create a newsletter popup that boosts conversions and grows your subscriber list. But before we dive into the tutorial, let’s get clear on why you might want a newsletter popup in the first place.

Newsletter 64

Newsletter Rules Template User-Generated Content 64

Salesforce Marketing Cloud

JANUARY 4, 2024

A marketer promoting a new application engages customers with free trials demonstrating how the app works. What works well for one company may not be applicable to another. Will it safeguard sensitive customer information throughout the automation process? Understanding your target audience is the biggest challenge.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

MARCH 2, 2022

As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows.

Work Management 112

Work Management Digital Asset Management Marketing Management Organization 112

FMG Suite

JANUARY 12, 2022

Our partner, Twenty Over Ten, recently posted a great blog on the importance of newsletters for financial marketing professionals. So we thought we would jump into the conversation and provide you with ten tips to take your newsletter marketing to the next level. Create a dedicated newsletter landing page.

Newsletter 52

Newsletter Tips Landing Pages Conversion Rate 52

BenchmarkONE

APRIL 22, 2021

An email newsletter can only be effective if it reaches the right people. If you’re managing your contact list from here, a lot of the hard work involved in the process will already be taken care of. Offer a simple sign-up process for new subscribers. Why Your Contact List Matters.

Newsletter 52

Newsletter Contacts Work Management Marketing Automation Services 52

Salesforce Marketing Cloud

JUNE 30, 2022

We define lead generation as the process of creating consumer interest for a service or product, with the end goal of turning that interest into revenue. Are they social platforms like LinkedIn, email newsletters, or ad partners like Google? Here’s an example of how you can make this work. Good lead-generation tactics can help.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist. Need somewhere to start?

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Newsletter Marketing & Strategy Click Rate Open Rate 61