Atomic Reach

MARCH 31, 2024

Many colleagues and industry peers have encouraged me to share the insights and readings that fuel my creativity, strategy, and leadership at RAD AI, as well as how we navigate the diverse needs of our clients. In response, we're excited to introduce my new newsletter, "Perspectives Of A Marketing CEO."

Peer-to-peer 52

Peer-to-peer Newsletter Creativity Marketing & Strategy 52

DiscoverOrg

MAY 15, 2017

There are all kinds of critical levers that can be pulled to drive these results – better hiring and training, better technology, great data to make smarter decisions, new markets to explore, new products to launch, and investment in M&A, to name a few. Interested in the breakdown of Gender Diversity in Sales Roles?

Lead Scoring 209

Lead Scoring Lead Ranking Research Organic Leads 209

Top Rank Marketing

DECEMBER 15, 2023

Brandwatch ON THE LIGHTER SIDE: A lighthearted look at “Permission Marketing” by Marketoonist Tom Fishburne — Marketoonist A mad genius recreated Tetris in Excel, and it looks surprisingly playable — XDA TOPRANK MARKETING & CLIENTS IN THE NEWS: Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec.

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Martech

APRIL 6, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. That’s why diversity and inclusion is so important. We won’t know about diverse viewpoints unless we make sure our teams represent a wide range of experiences. Constantine von Hoffman, Managing Editor.

Marketing Management 83

Marketing Management Internet Marketing Tips Service 83

Zoominfo

SEPTEMBER 5, 2023

There’s a growing appetite for artificial intelligence (AI) in business, and for good reason — after years of promise, new AI applications are reshaping how industries operate, from the inside out. The good news? That positions data leaders at the heart of this global transformation, ushering in the next era of AI-ready data.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Martech

NOVEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. One is that creating diverse and inclusive workplaces and supporting equitable treatment within them is the right thing to do, regardless of the bottom line. As simple as that. Editorial Director.

Work Management 100

Work Management Curation Paid Search Agency Marketing Management 100

Liveintent

JUNE 23, 2021

Their insightful back and forth serves as a wake-up call for brands that are not effectively engaging with today’s diverse consumer market or clearly communicating their brand purpose. ” While projecting diversity in ads is still quite important, the two marketers agreed that consumers are seeking a deeper kind of engagement.

Advertisements 121

Advertisements Advertising Newsletter Thought Leadership 121

Zoominfo

NOVEMBER 29, 2023

Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. And be aware of the effects of bad press: 80% of young adults have reported changing their minds about a purchase after reading negative social news.

Buy 130

Buy Generation Peer-to-peer B2B 130

SmartBrief - Marketing

OCTOBER 2, 2023

DE&I has been top of mind for most companies in 2023, and as marketers we know it’s no longer an option to stay silent when it comes to the lack of diversity in our content, in our campaigns, and in our ad images. However, 71% of consumers expect brands to promote diversity and inclusion. And how do we make it authentic?

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 52

Trade Press Services

MARCH 4, 2024

Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Oktopost

FEBRUARY 7, 2022

With her extensive experience working with social media for a diverse group of organizations and clients, Milena is recognized for her ability to produce high-quality content for different social networks, and for using digital marketing initiatives to increase engagement, conversions, and click-through rates. Love Going Behind the Post?

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

Martech

MARCH 21, 2024

There is also a persona manager for handling multiple personas and a variety of AI models for diverse comment generation. The post AI-powered martech releases and news: March 21 appeared first on MarTech. It reads post text and author information, providing intelligent, customizable comment suggestions. Get MarTech! In your inbox.

Multivariate analysis 61

Multivariate analysis Merchandising Work Management Marketing Management 61

Heinz Marketing

MARCH 17, 2023

I’m burnt out with the endless scroll, the doomsday news, the lack of empathy in discourse, and an algorithm that owns my time and attention. Podcast listenership is becoming increasingly diverse, with more people of all ages, genders, ethnicities, and backgrounds tuning in. Where might your ICP be hanging out?

Ideal Customer Profiles 102

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 102

Salesforce Marketing Cloud

JUNE 7, 2022

This isn’t new news. Diversity is key to profitability and innovation. One more element has become essential for leadership teams: diversity. For ethnic and cultural diversity, McKinsey saw that in 2019, top-quartile companies outperformed the bottom quartile by 36% in profitability. And it’s not all talk.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

Top Rank Marketing

AUGUST 18, 2023

Search Engine Journal DEI still a strong strategy despite backlash — here’s what the numbers say Cutting diversity, equity and inclusion (DEI) from an organization’s strategy could already be combining to cost U.S. Have you a come across your own top B2B marketing news item we haven’t yet covered? businesses $5.4

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

Sprout Social

MARCH 21, 2024

It’s also the most popular news source for 12 to 15-year-olds and becoming increasingly popular with older generations. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023. TikTok fashion influencers in the UK The fashion world isn’t always known for its diversity.

Brand Identity 100

Brand Identity Branding Advertising Agencies Work Management 100

Contently

JUNE 29, 2021

So Perspectives is a great platform to discuss the topics that really matter to us as a company and as human beings—like diversity, inclusion, social responsibility, and sustainability.” ” One of the first steps was increasing the diversity of voices on the site. Celebrating diverse innovators in tech.

Storytelling 107

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

Biznology

AUGUST 12, 2020

What if we supported the growth of these women-led enterprises to become industry and market leaders with diverse teams? We have participated in diversity and inclusion programs, women’s leadership activities, and sensitivity training. What if we backed our stated values with actual capital investment? Many were quite good.

Enterprise Management 197

Enterprise Management Lead Scoring Lead Ranking Work Management 197

Stevens & Tate

NOVEMBER 30, 2023

Noteworthy Marketing Trends and News The Guardian view on festive marketing: stop spending like there’s no tomorrow In 1998, a British newspaper introduced “Black Friday” as a post-Thanksgiving shopping phenomenon in the US. ” Froot Loops’ digital library, tied to the promotion, offers diverse topics for families.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

RebelMouse

NOVEMBER 19, 2023

Reaching a new audience is one of the best aspects of Microsoft News, the same service that powers MSN and the rest of Microsoft's content ecosystem. The network accepts a variety of content sources, from lifestyle brands to news sites. Below are examples of how articles forwarded to MSN show up in Microsoft Bing News.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Martech

JANUARY 20, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. In a fragmenting world where individuals are increasingly willing and able to consume niche content on niche channels, the ability to reach a large and diverse audience has some nostalgic appeal.

Conference 124

Conference Internet Marketing Pricing Price 124

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Public relations professionals must wear several hats.

Public Relations 107

Public Relations Stats Work Management PR 107

Envy

JUNE 29, 2022

MIT News - Artificial Intelligence. It focuses on the latest news and trends in AI, as well as the practical application of AI in everyday life. The specific topics within these larger topics is very diverse however, and includes titles relevant to both businesses and wider-society in general.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Champion Communications

OCTOBER 4, 2023

Ten10 Ten10 Academy celebrates diversity milestones on 10 th birthday This month, the Ten10 Academy celebrated its 10 year anniversary! The Academy has made strides to improve diversity in the technology sector with 38% of all graduates identifying as female, 14% higher than the sector average according to TechUK.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

Salesforce Marketing Cloud

AUGUST 2, 2022

Is age part of your equation when you think about diversity, equity and inclusion? Companies need to meet the needs of this intergenerational workforce, and those that do see a positive impact from age diversity and age-friendly workplaces. The good news? The company they founded? It’s time to flip that frame of mind.

Generation 98

Generation Burn Rate Case Studies Work Management 98

Martech

NOVEMBER 29, 2021

With workers holding the upper hand in the job market, employers are under pressure, not just to provide fair compensation, but to address quality of life issues — including not just work/life balance and opportunities for remote or hybrid working where appropriate, but ensuring teams are diverse and workplaces inclusive.

Enterprise Management 100

Enterprise Management Work Management Paid Search Agency Marketing Management 100

Martech

OCTOBER 11, 2023

In his data management journey, he has worked with a diverse portfolio of companies embarking on their data management journey. He has helped organizations set up and launch effective data management programs driving time to value model.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Business 113

Champion Communications

NOVEMBER 10, 2023

In Hotel Technology News, he emphasises the importance of having an effective system in place to manage bookings and provide full visibility. As businesses embrace technology for their goals. They inadvertently face heightened threats. Revisit the top stories from the early autumn by reading last month’s highlights here.

Generation 62

Generation Work Management Barriers Marketing Management 62

Salesforce Marketing Cloud

DECEMBER 6, 2022

CFOs are far more diverse in gender and race than CEOs (and the rest of the C-suite). are racially or ethnically diverse, up from 3.6% The ability to lead a diverse set of individuals, both finance and non-finance, across the organization takes people skills. This isn’t new news. a decade ago. a decade ago.

Thought Leadership 98

Thought Leadership Bundling Efficiency Paid Search Agency 98

Biznology

OCTOBER 19, 2017

The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers? integrity, respect, diversity, inclusion, etc.”

Brand Identity 152

Brand Identity Branding Ethics Trust Marketing 152

Valasys

MARCH 22, 2024

With a technically diverse portfolio, the company showcases expertise in Microsoft systems and a commitment to holistic customer service. This news is sourced. Expanding its capabilities, HCLTech now boasts 21 Microsoft competencies, encompassing Azure, Office365, security, analytics, and business applications.

Digital Transformation 40

Digital Transformation Acquisitions Analytics Service 40

seo.co

MAY 1, 2022

In fact, diversity among the 200 ranking factors is THE highest correlated factor for ranking. Diversity among the ranking factors is also the number one way to weather the next Google update. SEO audit for factor diversity. However, people lap up any news of Google updates, which makes them a very attractive clickbait.

Google 98

Google De-duplication SEO Keywords 98

Stevens & Tate

FEBRUARY 16, 2024

Twitter : Known for its preference for brief, impactful content paired with timely and relevant hashtags, Twitter is ideal for real-time engagement and news sharing. Facebook : With its diverse user base, Facebook’s algorithm promotes a variety of content types, from videos and images to in-depth articles, to engage a broad audience.

Social Media 98

Social Media SEO Optimization Media 98

SmartBug Media

JUNE 18, 2021

Growing up in America meant that certain communities had limited knowledge and education around diverse cultures, traditions and holidays. Dating back to 1865, it was on June 19th that the Union soldiers, led by Major General Gordon Granger, landed at Galveston, Texas with news that the war had ended and that the enslaved were now free.

Paid Search Agency 84

Paid Search Agency Advertising Agencies Communities Stats 84

Oktopost

APRIL 27, 2024

It involves applying game-like elements—such as points, badges, and leaderboards—to encourage and reward employees for promoting your company’s brand, content, events, and news on social media while turning them into thought leaders at the same time. You can also have different reward categories for various accomplishments.

Peer-to-peer 62

Peer-to-peer Training CAN-SPAM Social Media 62

Martech

AUGUST 5, 2021

More on the news. Yelp has also introduced several diversity attributes for business profiles, including the Asian-owned , Black-owned , Latinx-owned , LGBTQ-owned and women-owned attributes. Reviews from customers that criticize a business’s vaccination requirements violate Yelp’s COVID Content Guidelines.

Ideal Customer Profiles 113

Ideal Customer Profiles Profiling Guidelines Activities 113

Sprout Social

JUNE 24, 2021

Distributed teams can open doors for more diverse talent. Eliminating location bias from the equation opens the door for more diverse talent, which is good news for marketers. — elhector (@elhector) May 27, 2021. There are numerous long-term benefits companies can reap from adopting these working models.

Work Management 113

Work Management Planning Peer-to-peer Paid Search Agency 113