Optinmonster

MARCH 21, 2024

Customer experience is one of the top factors in gaining new customers and building brand loyalty. These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. Add glowing testimonials to your product pages and promotional email campaigns.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Optinmonster

APRIL 26, 2024

As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. They function by instructing Google’s search algorithms to focus on specific elements within web pages, filtering the results based on your designated criteria.

Search Marketing 70

Search Marketing Google Content Marketing Case Studies 70

Martech

MARCH 4, 2024

Personalizing an email can increase its effectiveness, so when you discover that you have first names in your email database, you change your subject line or salutation to include it. Two months later, a salesperson will upload a new email list introducing new gotchas. Create a requirements document for new data.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Work Management Automation 122

Optinmonster

DECEMBER 8, 2023

Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance. Specific pages are temporarily unavailable.

Best Practices 100

Best Practices Landing Pages Template Work Management 100

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” However, the latest shift from conversions to key events gives SEOs a new opportunity to measure what matters.

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Optinmonster

JANUARY 29, 2024

Step 2: Figure Out What It Cost You To Distribute the Content Again, don’t forget those in-house costs. Once you add up all of the expenses from Step 1 and Step 2, you’ll know the true cost of producing your content. Market Expansion : Reaching new market segments or geographic areas.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Are you nervous you might not find enough buyers for your new launch? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Collecting emails is a form of lead generation.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

FMG Suite

APRIL 25, 2024

Also, simply put, anyone can send an email. In fact, according to YCharts, email is the most popular communication channel among investors. To fix this, advisors need to improve their email communication strategy. To write one, creatively reference the content of your email. Build curiosity and ask questions.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Martech

APRIL 15, 2024

Generate a deep link URL: Create a deep link URL that corresponds to the specific page or content within your app that you want to direct users to. New Class Promotion: Message: “Join our exciting new yoga class! Business email address Sign up now Processing. Click here to reserve your spot.”

Deep Linking 83

Deep Linking Best Practices Marketing AI Class 83

RebelMouse

JANUARY 5, 2024

A/B testing, also called split testing or bucket testing, is a type of experimental testing in which you divide your audience into two groups and present them with different versions of a web page or app element. Group A sees one version of a page, and group B sees another version.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

Opt-in 94

Opt-in Opt-out CAN-SPAM Deliverability 94

Optinmonster

FEBRUARY 2, 2024

Did you know that the average ROI for email marketing is 3600% ? If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. Thankfully, it’s possible to build a free email list without letting everything else go.

Ad Building 77

Ad Building Paid Search Agency Social Media User-Generated Content 77

Optinmonster

JANUARY 18, 2024

To use urgency in your SaaS free trial marketing strategy, you can apply one of the following ideas: Send emails to users reminding them that their free trial is about to expire. Here are a few tips to make your incentives more appealing to users: Offer new users a bonus for upgrading to a paid version.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Martech

OCTOBER 31, 2023

Confirmation emails are more than just a courtesy. So, what do you do when your confirmation emails aren’t being delivered? The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient.

Work Management 99

Work Management Marketing Automation Services Marketing Management Deliverability 99

Contently

APRIL 4, 2023

Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. To calculate, divide total page views by the number of goals completed.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Optinmonster

MARCH 4, 2024

We’ll show you how to recover MORE sales with exit intent offers, plus the exact emails smart marketers use to bring abandoning shoppers back to complete their purchases. You can review abandoned carts one by one, and send an abandoned cart email manually or automatically. How to see abandoned carts in Shopify?

Urgency Marketing 76

Urgency Marketing Intent eCommerce Click Rate 76

Martech

JUNE 16, 2023

Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh their GA4 data sources. Take our brief 2023 MarTech Replacement Survey How do you get the new fields? A new window will then pop up on your screen with all 170 new fields listed.

Marketing Analytics Tools 99

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 99

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. For example, you can: Create new content clusters or simply build upon your existing ones.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. For example, you can: Create new content clusters or simply build upon your existing ones.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Unbounce

MARCH 10, 2022

When you start using it, you can have your clients connect their ad accounts in a few clicks so you can reduce the number of back-and-forth emails usually involved in the onboarding steps. Unbounce is a conversion intelligence platform made to help you build landing pages that convert for your clients. .

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Social Media 105

Social Media Advertisements Advertising Tools 105

SmartBug Media

JANUARY 23, 2023

Email and SMS messaging are personal channels that make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers and encourage them to take action. Each email and SMS subscriber is worth a certain amount of revenue, and that amount can be substantial if you run your campaigns right.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Unbounce

NOVEMBER 14, 2021

But it can feel a lot harder to get new customers than to build your team or design a product. This blog post will teach you five foolproof digital marketing practices to get new customers. 5 Digital Marketing Tactics for Getting New Customers. One popular lead generation method is using a lead capture landing page.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Martech

JANUARY 27, 2023

coming out of COVID, going into a rebound and COVID round 2, moving into supply-chain shortages and other hiccups, facing down a potential recession) and how they affected the work you did to succeed. I hope you got your budget request approved and you’re ready to move ahead with a clean slate and new KPIs to hit.

Email Marketing 136

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 136

Optinmonster

MARCH 4, 2024

Split testing is a method used to compare two versions of a web page, email, or other marketing asset to determine which one performs better. Here are scenarios where split testing shines: Website Redesigns: Before overhauling your entire site, test page elements individually to understand their impact on user behavior.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Brandwatch Marketing

NOVEMBER 8, 2023

However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch , which brought social media monitoring to a new level, offering a much higher variety of services, functionality, and in-depth analysis. 8) Likealyzer This free tool allows you to analyze your Facebook page.

Social Media 98

Social Media Tools Media Lead Scoring 98

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

Outreach 106

Outreach Effectiveness CAN-SPAM Domain 106

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 70

Examples Webinar Metrics Marketing & Strategy Landing Pages 70

Salesforce Marketing Cloud

APRIL 3, 2024

Students and advisors previously resorted to long email chains to schedule appointments – which isn’t efficient or sustainable. The new app, however, resulted in more than 15,000 appointment bookings for student advising. To build the new app, the team applied human-centered design. What is human-centered design?

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Optinmonster

JANUARY 24, 2024

Use client testimonials in your sales pages, landing pages , social media channels, and email marketing campaigns. Use Both Email Automation & Direct Asks 2. Send personal emails to specific clients and customers that you want to get testimonials from. Sounds easy, right? Make It Easy on the Customer 4.

Ideal Customer Profiles 75

Ideal Customer Profiles Tips Case Study Case Studies 75

Optinmonster

DECEMBER 7, 2023

A countdown timer is a clock displayed as a popup or a countdown timer bar to help online stores improve the conversion rate on a landing page. Cracku came up with a discount offer and created a lightbox popup along with a countdown timer on their most popular course pages. This will start a new campaign for you.

Conversion 66

Conversion Urgency Marketing eCommerce Display 66

Optinmonster

DECEMBER 20, 2023

Exploring New Keywords Using a Seed Keyword Think of a seed keyword as the magic bean that grows into a beanstalk of keyword opportunities. Finding Keywords You Already Rank For You can also find out which search queries are already bringing organic traffic to your site as a starting point for generating new and related keyword.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Google likes articles that are fresh and new. But rather than writing a brand new post, we simply take that old pillar article and freshen it up which makes it easy for users to always find the most helpful content.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Navigate the Channel

NOVEMBER 6, 2023

Dead-End Pages Simply having an informative website presence is no longer enough. Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

ConvertKit

AUGUST 4, 2021

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. That’s what welcome emails are for. What is a welcome email and why is it important? A welcome email is more than just a generic “thank you for signing up” email.

Examples 145

Examples Newsletter Template Landing Pages 145

Binary Demand

JUNE 7, 2023

By automating email campaigns, lead scoring, and data analysis, B2B marketing automation enables companies to save time, improve efficiency, and deliver targeted experiences to their prospects and customers. Marketing automation mainly helps to quickly comprehend the chances of new lead conversion and the efforts to spend on existing leads.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98