Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Boost the visibility of your company or product launch. Speaking sessions.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Hubspot

MARCH 31, 2021

Just like Joey from "Friends," we recognize the importance of giving and receiving in marketing. With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction.

Customer Surveys 94

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 94

Strategic-IC

FEBRUARY 20, 2024

For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz. And I think it is a difficult decision to make because it gets very binary.” – Katrine Rasmussen, Chief Marketing Officer at Pixelz 2. The next thing we did was a positioning workshop,” says Katrine. “We

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving.

Planning 283

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 283

Salesforce Marketing Cloud

JUNE 21, 2022

And they help attendees skill up via product workshops and insights from your company’s experts. The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. What’s an event without fun?!

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. However, I have continued to network one-on-one during the pandemic. Webinars, online classes, Zoom meetups and full-fledged conferences. while looking for some free swag.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. This is a great analogy of how lots of brands first approach influencer marketing.

Planning 266

Planning Tips Top of Funnel Work Management 266

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Seismic

MARCH 31, 2023

Ellie Ryan | Senior Mid-Market Sales Director | Sydney, Australia I joined Seismic Sisters because I wanted to connect with like-minded individuals and be a part of a supportive community at Seismic. One of the biggest benefits of being a part of a CoB is the instant expansion of your network at Seismic!

Paid Search Agency 52

Paid Search Agency Communities Intent Network Marketing 52

Marketing Insider Group

DECEMBER 10, 2019

Once you’ve chosen a speaker, though, be sure to market your speaker’s expertise in those areas your audience struggles with. Not only will you get a chance to hear a slate of motivational speakers, but you might even get a chance to network with potential speakers in person.

Conference 199

Conference Best Practices Digital Transformation Paid Search Agency 199

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 101

Event Marketing Marketing Budget Planning Work Management 101

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. Marketing and sales events.

Examples 111

Examples Enterprise Management Work Management Conference 111

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. So, how should you use video in your marketing? But you can also go one step further and make your customers the star of your video marketing. Create a Content Marketing Funnel. With over 1.9 Use video to tell their story. .

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 57

Conference Marketing AI Work Management Marketing Management 57

Marketing Insider Group

FEBRUARY 12, 2020

If you’re ready for the challenge and looking for some inspiration to set you on the right path, along with valuable networking opportunities, make sure you attend at least one of the following conferences in 2020. Talent Development Think Tank. January 22-23, Santa Rosa, CA. Today’s leaders must be able to respond quickly to changes.

Conference 55

Conference Thought Leadership Enterprise Management Work Management 55

Hubspot

AUGUST 23, 2018

It’s a fantastic chance for marketing teams to learn, network, and create meaningful relationships. What’s more, over 21,000 people attended the event last year from 100+ different countries. That’s a whole lot of sales, marketing, and customer success pros all in the same place! Networking can easily get lost.

Budget Programs 58

Budget Programs Buzz Network Marketing Planning 58

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. There’s a whole slew of special events at Ad Week , but only this one will literally rock. Event Marketing b2b Consumer'

Paid Search Agency 48

Paid Search Agency Ads B2B Thought Leadership Marketo 48

Marketing Insider Group

NOVEMBER 15, 2022

For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event. As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Outbound Engine

JULY 29, 2019

Successfully marketing a local business in your area is a great way to build a following of repeat customers who live and work nearby. The best, most efficient ways to successfully market your local business attract and grow a dedicated fan base might surprise you. Successfully Marketing a Local Business Online.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

Hubspot

MARCH 17, 2017

At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. The truth is, not all events fit that stereotype. Whether you're a content marketer looking to enhance what you're creating, or want to learn SEO on a borderline-obsessive level, there's an event out there for you.

Network Marketing 78

Network Marketing Best Practices Work Management Marketing Management 78

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Book My Free Marketing Consultation .

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

SpotMe Blog

MAY 4, 2021

The best virtual conferences are packed with interactive components tied to trademark conference staples, such as networking opportunities, breakout sessions, engagement tools , keynote speakers, and gamification. . Exciting content such as virtual tours and workshops are also becoming common in the digital event world.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

SpotMe Blog

SEPTEMBER 1, 2022

For example, how and when they sign up for an event and which sessions they participate in. This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . For example, a trade show is a B2B event. Event planning terms: D. Dashboard.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Brandpoint

JUNE 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. Digital marketing. This year featured more in-depth sessions and workshops on digital trends. .” AMA Marketing Week Live.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

markempa

JANUARY 6, 2014

That approach works well for the short time someone is engaging your landing page or other marketing medium, but what about longer time horizons common to complex B2B sales? Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing.

B2B Marketing 120

B2B Marketing Content Marketing Planning Work Management 120

Brandpoint

MARCH 24, 2020

Are your events canceled? As marketers , the strategies that normally help us bring in opportunities and new business for our company no longer are viable. Many companies have been faced with the difficult decision to cancel upcoming events that were important assets to their 2020 campaigns.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

Vision6

DECEMBER 17, 2020

Professional conferences and tradeshow events tend to be quite pricey so it’s no wonder many of your potential prospects are still sitting on the fence, weighing up the pros and cons. If you want to sell your event, start building your case in your event marketing emails by: Breaking down the cost.

Email Marketing 98

Email Marketing Planning Tips Urgency Marketing 98

Hubspot

APRIL 28, 2015

There’s no better time to network with your peers, connect with new prospects, or touch base with customers than at a conference. Most conferences will have a Facebook event page and/or a Twitter hashtag set up. A conference is an unparalleled opportunity to pick the brains of your competition and your market. Don’t waste it.

Conference 28

Conference Tips Peer-to-peer Tagging 28

Single Grain

OCTOBER 11, 2019

Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. As Fab Dolan, Head of Marketing at Google Canada , explains: “The brands that are winning are the ones that understand and own the fundamental interplay between experiential and transactional. Benefits of Event Marketing for E-commerce.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

ClearVoice

JULY 20, 2020

Teamlancing is the collaborative practice of working with outside contractors in a cooperative way, with a networked team (or teams) of freelancers to achieve a common goal. With all the freelancers now on the market, how can you ensure your pitch is strong enough to stand above the competition? Network with other teamlancers.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Valasys

NOVEMBER 5, 2018

Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. The landing page has the sole purpose of converting website visitors or to collect information which will then be used for marketing and sales purposes.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Heinz Marketing

OCTOBER 29, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. ” When you do that, that’s when you’re thinking about your marketing. For more info, be sure to check out MailTag.io !

Top of Funnel 62

Top of Funnel Work Management Enterprise Management Conference 62

SmartBug Media

DECEMBER 19, 2018

At the heart of any inbound marketing strategy is the idea that marketing is most effective when you work to help prospects navigate their problem or solution, reduce friction throughout, and ultimately win the sale because you helped educate them. When it comes to marketing for credit unions or banks, this is especially true.

Inbound Marketing 75

Inbound Marketing Paid Search Agency Marketing & Strategy Marketing Strategy 75

SpotMe Blog

JUNE 2, 2021

The power of event email marketing remains strong. While many marketers are moving toward social media to connect with their chosen audience, email remains a hefty portion of their efforts. If millennials aren’t your target, here’s another stat for you: 59% of marketers say email is their biggest source of ROI.

Template 52

Template FAQ Email Marketing Promotion 52