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B2B Marketing Mavericks: 5 Proven Paths to Career Growth In The B2B Space

B2B Marketing Exchange

In the ever-evolving landscape of B2B marketing, seizing opportunities for professional development is not just beneficial—it’s essential. Cultivate a Diversified Skill Set Expand your skill set beyond the traditional realms of marketing. Attend industry events, engage in online forums, and participate in networking groups.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

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Geomarketing in Email Newsletters: How to Catch a Customer at the Right Time in the Right Place?

SendX

Geomarketing is a location-based marketing strategy. 58% of businesses use location in their marketing strategy, and the popularity of it only grows as time goes. Consequently, you will grow the network of your shops and attract potential customers that would not have noticed you otherwise.

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Interview with ?Lillian Pierson, P.E.

Onalytica B2B

Data Strategy Development, Marketing Data Science, Data Science Training. I recently had the honor of holding a private workshop in Dubai on data strategy for a group of C-level executives from a micro-lending institution in Uganda. I don’t think there could be anything more fulfilling to me than knowing that.

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A Day in the Life of a Content Strategist

Contently

Clearly, the strategy field is thriving, and plenty of people who used to promote themselves as marketers, writers, editors, etc. After waking up, getting ready, and drinking a requisite iced coffee, I arrive at the office a little before nine to prep for the marketing team’s weekly standup. now want to be become strategists.

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

We also shared four takeaways from the workshop to encourage people to attend the next session: View this post on Instagram A post shared by Sprout Social (@sproutsocial) 4. Sprout’s Employee Advocacy platform centralizes shareable content so team members can easily post approved content to their various networks.

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Becoming & Hiring a Content Writer in the Philippines

Spiralytics

Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. Because the digital marketing industry is thriving, the demand for content writers in the Philippines and globally is also increasing. Build an appealing portfolio to show writing samples.