Webbiquity

NOVEMBER 30, 2017

The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. Social media automation technology is great.

Automation 212

Automation Marketing Automation Services Buyer Personas Skype 212

Webbiquity

FEBRUARY 23, 2017

Connect your WordPress.com site to various social networking services. Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special.

CMS Development 239

CMS Development Best Practices Sample Enterprise Management 239

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. 61% percent of businesses say that lead generation is their biggest marketing challeng e. 61% percent of businesses say that lead generation is their biggest marketing challeng e.

Lead Ranking 279

Lead Ranking Lead Generation Paid Content Lead Scoring 279

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens. Agency, my ass.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws. minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Convince & Convert

APRIL 29, 2014

Image via BigStockPhoto.com Sophisticated marketers have a lot on their minds these days, such as developing and reaching audiences, creating consumer connections with meaningful content and campaigns, demonstrating business results, and doing it all in compliance with legal rules and guidelines.

Promotion 166

Promotion Terms and Conditions Merchandising Guidelines 166

Convince & Convert

JULY 9, 2014

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. How can you accomplish this goal? It’s simple. Keeping your audience top of mind is essential to accomplishing this goal.

Branding 143

Branding Brand Identity Marketing & Strategy Multi-Channel 143

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Overall, there are 3 billion social media users.

Stats 336

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 336

Biznology

AUGUST 11, 2017

Professionals still want to share ideas, have discussions, and network with each other inside communities. Professionals still want to share ideas, have discussions, and network with each other inside communities. Sound like a social channel? Slack is a hybrid of instant messaging, social media, and Skype. LINK SHARING.

Linkedin 126

Linkedin Skype Business Startups 126

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Customer Service. Website Outreach.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch. Transforming Intent to Delivery.

Facebook 154

Facebook Lead Ranking Lead Scoring Paid Search Agency 154

Biznology

MARCH 21, 2017

There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops.

Adsense 138

Adsense Social Media Paid Search Agency Ads 138

Salesforce Marketing Cloud

AUGUST 9, 2024

Google surprised a lot of people when it announced in a recent blog post that – after more than four years of saying the opposite – it was not going to phase out cookies in its market-leading Chrome browser after all. Instead, it would ask users to opt in to tracking and focus on developing post-cookie solutions.

Paid Content 105

Paid Content Google Paid Search Agency Opt-out 105

Contently

JUNE 8, 2017

As a content strategist, I ask people about their content marketing goals every day. Below is a look at the most most effective tactics, as chosen by 255 marketing influencers. Social media advertising. Content marketing. Sometimes I almost feel like a fast food worker. “Would you like some lead gen with that?”

Cost per Acquisition 166

Cost per Acquisition Effectiveness CPC Cost Per Click 166

Hubspot

MARCH 20, 2017

And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. As the latter puts it, mobile devices are no longer "secondary," and people aren't just using them to get online -- they're using them to get social. It's used by no fewer than 2.8

Demographics 101

Demographics Social Media Advertising Benchmark Media 101

Contently

JULY 16, 2018

This is contradictory to the image of Gen Z’ers as social media natives who grew up with the platforms and for whom social media is a strong sense of identity. So why are today’s teens opting out of social networking? Largely because of the effect social media has on their mental health.

Social Media 125

Social Media Generation Media Opt-out 125

Sprout Social

DECEMBER 1, 2021

Without a doubt, video is becoming more and more popular to share on social media. Since 89% of video marketers plan to incorporate YouTube into their strategy, hopefully your brand is building a robust YouTube marketing strategy. YouTube gives you the option to share these clipped segments to a wide range of social networks.

Youtube 138

Youtube Paid Search Agency Social Media Social Networks 138

Opt Intelligence

JUNE 29, 2021

The social media giant had more than 2.7 Whatever your thoughts on the social network, it is clearly an advertising powerhouse. But does it deserve a spot in your marketing plan? Opt-in advertising lets your target much more efficiently across the web, so you can generate leads at scale. At least, not alone.

Facebook 90

Facebook Co-Registration Paid Search Agency Buy 90

Biznology

MAY 22, 2019

One of the best ways to reach your marketing potential is by maximizing your digital presence authentically through employee advocacy. One of the best ways to reach your marketing potential is by maximizing your digital presence authentically through employee advocacy. This is where employee advocacy comes in.

Business 132

Business Conference Advertising Agencies Social Media 132

Convince & Convert

JUNE 11, 2014

Here are some key considerations: Google+ is a global, open network; as such people value openness, transparency and disclosure. In order to make campaigns work for you, you will have to invest in building your network and in finding a community who love what you do. Campaigns create movements. So, why would I help with them?

Google 160

Google Campaigns Case Studies Case Study 160

Biznology

NOVEMBER 12, 2018

Chatbots are the newest thing in marketing and they are taking the industry by storm. They have been gaining popularity in social media channels for a couple of years now. Your Chatbot Can Push Social Engagement. If you are looking to drive website visitors to your social channels, you chatbot is an excellent way to do that.

Marketing Websites 146

Marketing Websites Aggregators Opt-out Opt-in 146

Unbounce

MARCH 30, 2021

With Apple’s latest iOS update, iPhone users will be able to opt-out of behavioral and demographic tracking on apps. Heck, they’re invited to opt out.) prompt, requesting that users opt in or out from allowing an app to collect and share their data or track their usage. Yep, the rumors are true. App Tracking Transparency? (?ATT)?

Advertising Agencies 142

Advertising Agencies Advertisements Advertising Opt-out 142

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Many of this year’s best posts about Google’s newest social platform were written early in the year. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 100

Google Tips Digital Asset Management Best Practices 100

Convince & Convert

APRIL 11, 2011

The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing , the money guys have shown up on the scene – right on cue. It is a tactic, to be incorporated into a much broader social media strategy that in turn serves the overall company objectives.

Social Media 149

Social Media Media Business Case Studies 149

Spiralytics

NOVEMBER 27, 2022

Automated posts, comments, and messages regularly flood social networking sites such as Instagram, YouTube, Facebook, and Twitter. They essentially set up fake accounts on social media sites and other platforms where they disguise their actions as legitimate users. How Do Scam Bots Operate? Advertising.

Phishing 143

Phishing Marketing AI CAN-SPAM Business 143

Oktopost

JUNE 13, 2022

For good reason – according to the State of B2B Marketing report we performed in late 2021, we found that nearly half of CMOs said employee advocacy was their best-performing social initiative. Here’s how we used employee advocacy to grow our own social conversions by 266% in just 90 days. Quick Jump Links. Education and Launch.

Conversion 153

Conversion Click Rate B2B Thought Leadership Education 153

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). They include becoming part of an opt-in blocked instance list all the way to being physically attacked by powerful DDoS attacks. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Contently

JULY 16, 2018

This is contradictory to the image of Gen Z’ers as social media natives who grew up with the platforms and for whom social media is a strong sense of identity. So why are today’s teens opting out of social networking? Largely because of the effect social media has on their mental health.

Social Media 112

Social Media Generation Media Opt-out 112

ClickDimensions

MARCH 2, 2021

Stats like that help us to understand why visual communications have soared in popularity in recent years, as marketers look to effectively educate customers about their brands. This infographic outlines why and when people complete surveys as well as how marketers can create successful surveys.

Tactics 106

Tactics Deliverability Marketing Automation Services Marketing Management 106

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Circlecentric Marketing.

Social Media 100

Social Media Google Media B2B 100

Valasys

AUGUST 18, 2020

It is a popular professional social networking website used by professionals to connect with each other. LinkedIn, besides, being a popular professional networking website can also be used as an effective tool to generate leads for B2B companies. Marketers should have a definite plan for lead qualification.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Convince & Convert

JANUARY 21, 2014

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Let’s take a look. Sales and Facebook, Only the Interactions Matter.

Social Media 167

Social Media Studies Media Viral Marketing 167

Adobe Experience Cloud Blog

MARCH 1, 2018

Instead of Instagramming every meal, they’re opting to keep precious moments private. As people disengage from social, even for just a little while, they demand more from in-person experiences. In this blog, I’ll show you why experiences matter for customers and how to implement them into your marketing plan.

Opt-out 134

Opt-out Touchpoints Opt-in Social Media 134

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. Source What are the Benefits of UGC for B2B Marketing? UGC can be organic, made out of appreciation for the product, or paid.

B2B Thought Leadership 106

B2B Thought Leadership Optimization Top of Funnel Thought Leadership 106

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. How do you make better marketing decisions?

Social Media 96

Social Media Media B2B Tips 96

Sprout Social

SEPTEMBER 28, 2016

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. However, when it comes to marketing, there is no such thing as a hard and fast rule. Our ability to swiftly pivot and readjust our focus is what made us marketers to begin with. Social Used to Be Free. You’re wrong.

Paid Content 108

Paid Content Social Media Paid Social Agency Media 108

Tony Zambito

APRIL 12, 2011

  In the new social age, engaging is taking on a whole new meaning. The underpinning of a new meaning being that of the social buyer “chooses” to engage – as in the buyer chose to engage with ABC Industries.    Social buyer personas today expect transparency. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100