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Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? Grow your opt-in email list, get more leads, and increase sales. Instagram Marketing. Accounting Software. OptinMonster. SE Ranking.

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Why the Google Cookies News Shouldn’t Alter Your Data Strategy

Salesforce Marketing Cloud

Google surprised a lot of people when it announced in a recent blog post that – after more than four years of saying the opposite – it was not going to phase out cookies in its market-leading Chrome browser after all. Instead, it would ask users to opt in to tracking and focus on developing post-cookie solutions.

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How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

However, for more competitive keywords, you should opt for less competitive long-tail phrases. For example, viral content on your social media accounts may help your search engine ranking more so than those with a minor social presence. However, their popularity has made the market more competitive. Focus on Your Website.

Traffic 246
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Simplifying your martech stack: From pipeline efficiency to brand affinity

Martech

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Only 5% of our market , is ready, willing and able to consider buying our product.

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How to Optimize UGC for Employee Advocacy Success

Oktopost

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. Source What are the Benefits of UGC for B2B Marketing? UGC can be organic, made out of appreciation for the product, or paid.

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How to Help Your Employees Become Influencers

Onalytica B2B

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people.

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Why You Need An Email List Now More Than Ever

Opt Intelligence

Email marketing isn’t new, but there is a renewed focus on this tried-and-true channel. And for good reason: email marketing puts you in charge of your marketing, without leaving it to the hands of third-party platforms and their changing rules or prices. Investing in your email marketing list is really investing in yourself.

CPM 88