Navigate the Channel

AUGUST 8, 2023

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Even though trade show costs continue to increase, attendance is still one of the main ways to meet new customers, making it a worthwhile investment—when done well.

Trade Show 65

Trade Show FAQ Mobile Marketing Social Media 65

Marketing Insider Group

JANUARY 12, 2021

Create Special Packages for Your Mobile Event App. Create Special Packages for Your Mobile Event App. You might offer an additional sponsorship package to feature on your mobile event app. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows.

Tips 299

Tips Co-Registration Microsite Pricing 299

Sprout Social

MARCH 19, 2024

This comprehensive analysis, which can be conducted in multiple languages, helps the bank identify essential improvement areas, such as mobile banking, fees and branch services. For example, a mobile carrier can utilize AI-driven sentiment analysis to tackle customer churn by integrating text analytics with their call center software.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Martech

APRIL 14, 2022

billion overall, according to a report from the Out of Home Advertising Association of America (OAAA), the trade association for the industry. Some of the biggies included Apple, Samsung, T-Mobile, Doordash, Uber and Facebook (remember, it was 2021). OOH ad revenue climbed 16.7% last year, taking the yearly U.S. total to $7.1

Paid Search Agency 125

Paid Search Agency Mobile Advertising Companies Digital Transformation 125

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. Half of consumers surveyed reported downloading a mobile app after seeing an ad. Why we care.

Advertisements 102

Advertisements Advertising Brand Identity Branding 102

Valasys

MARCH 27, 2023

Trading in the stock market can be both exciting and daunting. To be a successful trading pro, you need access to the right trading tools and software to help you make informed decisions. These indicators in a stock charting software can help traders to identify potential entry and exit points for trades.

Marketing Management 52

Marketing Management Analysis Software Ad brokers 52

Martech

MARCH 21, 2024

No one is ready for cookie crunch time Identity providers are having a heyday with creating solutions to fill in the gap that cookies will inevitably leave, spawning a number of ID solutions ranging from the Trade Desk’s Unified ID 2.0, LiveRamp’s RampID and Google’s PAIR and Privacy Sandbox.

Advertising Agencies 121

Advertising Agencies Advertisements Advertising Work Management 121

Marketing Insider Group

SEPTEMBER 15, 2020

While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences. . For example, 51% of consumers who use mobile shopping apps open them inside the store to access discounts, compare prices, and research reviews. It worked! . Bookmark places or sessions.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Marketing Insider Group

DECEMBER 10, 2020

In addition, using a mobile event app can help attendees create a personalized experience at your event by creating their own agenda and choosing networking opportunities with other event attendees. Below are some tech suggestions for your event platform and mobile event app needs. Accelevents. Aventri, and others. Aventri, and others.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

SWZD

FEBRUARY 4, 2021

From Dreamforce to CES, from OracleWorld to Mobile World Congress, these industry staples - conferences, trade shows, summits, call them what you will - have in many ways been the lifeblood for sales teams behind thousands of B2B technology products.

Advertising Channels 118

Advertising Channels Trade Show Conference B2B Sales 118

Trade Press Services Newsletter

OCTOBER 6, 2022

If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. Today’s audiences expect hyper-personalization and segmentation, mobile optimization, and interactive elements such as polls or quizzes. Defined as any content created by users of an online platform, UGC is popular in B2C markets.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Martech

JANUARY 9, 2023

These include, but are not limited to, website visitors, social media, paid digital campaigns, email marketing respondents, trade show attendees and purchased third-party lists. Mobile marketing. Creating an engaging experience for mobile prospects and customers is a must-have capability. Predictive analytics.

Marketing Automation Services 129

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 129

Martech

MAY 11, 2022

While video ad impressions saw YoY increases on all devices, CTV grew at twice the rate of mobile and desktop, ultimately accounting for some 46% of global video ad impressions. This is the first time CTV has out-performed mobile. The post CTV overtakes mobile for global ad impressions appeared first on MarTech. Why we care.

Impressions 100

Impressions Paid Search Agency Ads Mobile Advertising 100

Kaon

JULY 19, 2017

This two-dimensional, AR, mobile game went viral just over a year ago, and, in doing so, it taught us all what gamers and high-tech fans have known for a while about AR. Ok, sure, that has the “WOW” factor to attract people to your trade show booth. So, now we all know that we can use AR to play cool games with our friends.

Trade Show 0

Trade Show B2B Sales Interactive Marketing Viral Marketing 0

Martech

APRIL 9, 2024

Some of these solutions are interoperable — for example, The Trade Desk’s UID is interoperable with LiveRamp’s RampID. But it raises significant issues for mobile marketing too. Having already lost identifiers on iOS, mobile marketers should know what to expect. Does that bring benefits? “If In your inbox.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Marketing Insider Group

OCTOBER 27, 2020

If you used a mobile event app or hosted your event on a virtual event platform , you should have access to event analytics from your app or platform. For virtual events, this will be a forum on the mobile event app or virtual event platform. This will give you insight into what interests each attendee.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

Martech

OCTOBER 6, 2021

On the demand side, omnichannel DSP The Trade Desk becomes the first mover in providing audio OOH to advertisers and agencies. Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory.

First-Mover Advantage 103

First-Mover Advantage Advertising Agencies Paid Search Agency Funnel Advertising 103

Biznology

JANUARY 19, 2018

I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Lake One

JULY 20, 2023

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Start by defining your goals.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

ClearVoice

FEBRUARY 7, 2022

B2B marketing trends: Samsung shows how the metaverse might be the next big thing for trade shows. Samsung’s Connectivity Theater, Sustainability Forest, and Customization Stage are all included among metaverse trade show experience for conference attendees.

Trends 131

Trends Campaigns Planning Trade Show 131

Lead Liaison

JANUARY 31, 2023

1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other times separated by different tasks. One team member may be networking on the show floor while the other is staffing a support desk or trade show booth.

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Martech

FEBRUARY 6, 2024

Fifty percent or more of B2B customers, according to Winterberry, research products and services online before making purchase decisions (we knew that), look for information on social media, increasingly access content on mobile and are more likely to interact with brands delivering high-quality, personalized content.

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. This not only helps to keep users engaged, but it delivers a better user experience than a PDF – especially on mobile devices. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Navigate the Channel

JUNE 2, 2023

To start, we’re going to assume your website has a robust mobile version. Because more than five billion unique mobile internet users logged online in 2022, which means that over 60 percent of the global internet population used—and probably still does—a mobile device to go online, according to Statista.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Kaon

MARCH 12, 2019

The use cases (such as showing a new blood analyzer in your prospect’s lab in AR, or getting a customer’s full attention in a VR experience in a trade show) are compelling. What’s one piece of advice you would give to mobile marketing and advertising teams? Every channel is mobile. The web is primarily consumed on mobile.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Kaon

SEPTEMBER 13, 2017

With the recent release of Apple iOS 11, we’re seeing a new era of mixed reality interactive features for a wide variety of enterprise and consumer applications that will, yet again, elevate the utility and value of all of our mobile phones and tablets.

Trade Show 0

Trade Show Business Tagging B2B Sales 0

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. In fact, research has proven this to be true.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Liveintent

FEBRUARY 28, 2023

Think mobile-first, then design for it. As LiveIntent has found, more than 60% of first impressions in email come from mobile devices. Mobile web traffic has also surpassed desktop traffic since 2016, proving that consumers prefer accessing the internet from smartphones and tablets. Measure engagement over views.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Kaon

JULY 11, 2019

Increasing Trade Show Booth Engagement 400% with Award-Winning Application. Because it was developed on Kaon’s High Velocity Marketing Platform ® , CenturyLink has the ability to add scenarios and solutions to the application, evolving it for future trade shows. Originally published on the VR/AR Association (VRARA) blog, July 1, 2019.

Trade Show 124

Trade Show Effectiveness B2B Advertising Agencies 124

Vision Edge Marketing

MARCH 30, 2021

As Andrew Martonik Section Editor for Mobile at Digital Trends tweeted out “My robot vacuum just went under the TV stand and unplugged my Wi-Fi router.” Or as a colleague posted on FB, “The best thing our Roomba is doing right now is being the ride for our 7-month old grandson.”. It was a tactical role.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Martech

FEBRUARY 17, 2022

This means that marketers will be able to buy authenticated inventory Hearst Magazines that does not rely on third-party cookies, mobile ad IDs or IP addresses. Read next: LiveRamp’s alternative to third-party cookies. Interoperability among these solutions is still a work in progress.

Privacy 95

Privacy Paid Search Agency Advertising Agencies Newsletter 95

Choozle

AUGUST 16, 2023

Omnichannel reach and measurement: Retail media and data platforms enable advertisers to reach shoppers across multiple channels and devices, such as display, video, audio, mobile, and connected TV. They should also ensure that their landing pages are fast-loading, mobile-friendly, easy to navigate, and have clear calls to action.

Media 52

Media Amazon Mobile Advertising Marketing & Strategy 52

Kaon

JUNE 28, 2017

Numerous Kaon Interactive customers are having success engaging booth attendees and communicating unique value differentiators using Kaon 3D product demonstrations and interactive storytelling applications on mobile devices, tablets, laptops, touch screens, websites, and in augmented reality ( Kaon AR ®) and virtual reality ( Kaon VR ®) — all (..)

Trade Show 0

Trade Show Storytelling Differentiation Conference 0

Lead Liaison

MARCH 2, 2023

4: Perceived exclusivity of QR codes Aside from the convenience and ease of using mobile devices to scan QR codes, consumers are drawn to the perceived exclusivity. This goes hand in hand with your other marketing efforts to promote personalized communication and foster your overall brand image.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Martech

JULY 6, 2023

Here’s a list of top Prime Day promotions compiled by mobile and consumer data platform data.ai. The private label unit sales growth we see from Target, Walmart, and other multi-brand retailers is an indicator that pricing and macroeconomic conditions may be pushing consumers to trade down.

eCommerce 108

eCommerce Trends Amazon Gartner 108