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How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere

Buffer

As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. Ghost has a great guide to getting newsletter sponsorships. Why use Revue?

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How to Rock Mobile Native Advertising

Content Marketing Institute

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What we talk about when we talk about native advertising. What things, exactly?

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A Review of Retargeting Strategies to Test

NuSpark Consulting

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. App retargeting: Show ads to users who have interacted with your mobile app, including those who have installed but not used the app or users who have abandoned their shopping carts.

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99 Amazing Social Media Statistics and Facts

Brandwatch Marketing

There are 60 million active business pages on Facebook Facebook has 5 million active advertisers on the platform. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 Facebook accounts for 53.1%

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Good morning: Searching for the metaverse

Martech

There was a lot of metaverse talk among the gaming and advertising people at IAB’s Playfronts last week in New York. Get the daily newsletter digital marketers rely on. Identity company Lotame updated its estimates on the changes’ impact on the rest of the mobile industry. Chris Wood, Editor. Processing.Please wait.

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Scout: The Magic of Tech, Lessons on Engaging with Diverse Creators, and More

QuanticMind

With advertising in flux, Twitter is outsourcing ad monetization to ad tech [:03] Just weeks after introducing former NBCUniversal media exec Linda Yaccarino as its new CEO, Twitter has begun testing the sale of mobile ad inventory through adtech marketplace Inmobi, signaling a potential move away from its former walled-garden status.

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Why Display Ads Are a Waste of Money—And What You Should Do Instead

Contently

While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision. My beef here is with intrusive display advertising, which sees its performance inflated by bots and accidental clicks.