Contently

JANUARY 12, 2017

Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. Williams titled his announcement post, “ Renewing Medium’s Focus ,” but that focus still remains extremely unclear. So what happens now?

Advertising Mediums 60

Advertising Mediums Paid Search Agency Buy Companies 60

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. His question introduced the idea of hashtags as a way to organize thoughts and Tweets on Twitter. Are you ready to level up your @Twitter hashtag strategies?

Case Studies 105

Case Studies Case Study Twitter Studies 105

Content Standard

OCTOBER 2, 2018

That’s why companies like Square , Sweetgreen , and AirBnB are publishing on the popular community blogging platform Medium and bringing their content to audiences that are actively seeking new stories. So what is Medium, exactly? Convenience might as well be Medium’s middle name. A platform? A publisher?

Advertising Mediums 68

Advertising Mediums CMS Development Branding Brand Identity 68

NuSpark Consulting

JANUARY 26, 2017

For anyone who really loves social media, there’s simply no substitute for Twitter. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium. Twitter Best Practices for B2B Sales and Marketing.

Twitter 100

Twitter Planning Marketing Management Ideal Customer Profiles 100

Martech

APRIL 10, 2024

Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software.

CRM 111

CRM Work Management Marketing Management Marketing Automation Services 111

ClearVoice

AUGUST 12, 2021

You’ve also probably been hearing about audio spaces like Clubhouse and Twitter Spaces, the new kids on the block. Clubhouse vs. Twitter Spaces: A quick comparison. Which is better to join: Clubhouse or Twitter? Love them or hate them, audio spaces like Clubhouse and Twitter Spaces are here to stay.

Twitter 52

Twitter Phishing Social Media Advertising Mediums 52

Convince & Convert

MARCH 10, 2013

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

Twitter 167

Twitter Digg RSS Television marketing 167

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. One interesting result of the survey is that, of the small portion social media contributes to B2B website traffic, Twitter constitutes 82%.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 8, 2013

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. Broadcasting messages on Twitter is free. I like using Twitter. Marketing Soapbox b2b marketing social media twitter'

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning. So I treat Twitter like a reporter rather than a cocktail party host.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning. So I treat Twitter like a reporter rather than a cocktail party host.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Webbiquity

APRIL 18, 2023

It’s by far the top B2B social advertising platform, content marketing medium for B2B advertisers, and B2B social network. Twitter is still the second-best social media platform for B2B marketing …at least for now.) LinkedIn is where business professionals make new connections, post jobs, learn new information, and make deals.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Tomorrow People

OCTOBER 12, 2012

So news this week that UK prime minister David Cameron has joined Twitter should be a good thing, right? So what is the purpose behind David Cameron’s Twitter account? It seems that politicians see their number of Twitter followers as an indicator of their popularity with voters. Substance over style. Don''t chase followers.

Twitter 120

Twitter Blogger Television marketing Advertising Mediums 120

Tomorrow People

OCTOBER 12, 2012

So news this week that UK prime minister David Cameron has joined Twitter should be a good thing, right? So what is the purpose behind David Cameron’s Twitter account? It seems that politicians see their number of Twitter followers as an indicator of their popularity with voters. Substance over style. Don't chase followers.

Twitter 120

Twitter Blogger Television marketing Advertising Mediums 120

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 215

Zoominfo

JUNE 11, 2020

This is a preview of a post published on our Medium page. While many corporate employers are rethinking work-from-home policies — including tech heavyweight Twitter, which indicated employees can clock in from home permanently if they choose to — houses of worship and schools seem eager to return to normal with in-person gatherings.

Zoominfo 162

Zoominfo Video Marketing Advertising Mediums Guidelines 162

Hubspot

MAY 18, 2016

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content.

Advertising Mediums 40

Advertising Mediums Paid Search Agency Companies Media 40

Martech

OCTOBER 12, 2022

GA4 is based a lot around source, medium, as well as campaign and things like that,” says Colleen Harris. “So So it’s becoming a time where UTM tagging of more than just source medium is necessary for all of your strategies. utm_medium — Identifies the medium of the traffic. By using elements called “UTM parameters.”

Marketing Analytics Tools 118

Marketing Analytics Tools Tagging Analytics Google 118

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

illumin

JANUARY 9, 2024

Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023. Follow @illuminHQ

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Martech

FEBRUARY 14, 2023

His experience with many large and medium-sized brands focuses on social and headless commerce, influencer networks, scenario planning, analytics, customer segmentation and other AI-heavy marketing applications. LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k

Advertising Agencies 114

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 114

Marketing Insider Group

JUNE 23, 2021

Video is an ever-growing medium on the internet. The rule of thirds has long been used in visual mediums, such as painting, photography, and film. This includes outlets like YouTube, Vimeo, and Twitter. You do not need to have a movie studio budget for videos, but they do need to look professional. Quick Takeaways.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Marketing Insider Group

DECEMBER 18, 2019

One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn. The Most Trusted Channel. So which one is most trusted? Tapping into Trust.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Martech

FEBRUARY 6, 2024

A lot of the attention is going towards TikTok, and those eyeballs seem to be coming from X (formerly Twitter).” Announced Super Bowl LVIII advertisers spent 55% less on X/Twitter in 2023 than they did in 2022, according to ad intelligence company MediaRadar.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 116

Webbiquity

OCTOBER 20, 2010

One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. But Twitter is a social tool, not a broadcasting medium. Retweeting is a key part of the social interaction on Twitter. Answer them?

Twitter 100

Twitter Broadcasting Digg Social Media 100

Onalytica B2B

FEBRUARY 28, 2019

All analysis is based on Twitter, as lot of public conversation around AI happens occur on Twitter. VentureBeat. VentureBeat. TechCrunch. TechCrunch. Harvard Business Review. HarvardBiz. TechRepublic. TechRepublic. Wall Street Journal. TheEconomist. of Content Shared. Technology Review. VentureBeat. The New York Times.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Martech

NOVEMBER 7, 2022

For brands Twitter has provided a unique, immediate channel for connecting with consumers. So, if Twitter does implode, marketers will lose a significant, useful tool. It has been evident since Twitter was founded in 2003. That problem: Twitter can draw in users, but it can’t make money off them. Twitter $9.39.

Cost 111

Cost Advertising Channels Advertising Agencies Paid Search Agency 111

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Keep informed on all the latest by following illumin on LinkedIn and Twitter and keep your eyes out for further programmatic predictions.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Biznology

OCTOBER 19, 2012

For those of us who do use Twitter, how many times have you heard that one? Somewhere along the way, it became the fashionable way to sidestep the real question, “If your customers are on Twitter, why aren’t you?” If you think Twitter is a waste of time and want to avoid it, that’s fine.

Twitter 80

Twitter Social Media Class Advertising Mediums 80

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs.

Social Media 98

Social Media Tools Media Lead Ranking 98

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Biznology

FEBRUARY 22, 2018

Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion. According to the Buffer app , the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day.

Planning 209

Planning Tips Budget Programs Outreach 209

Marketing Insider Group

NOVEMBER 18, 2020

1 For small-to-medium-sized businesses (SMBs) that can’t afford to build out an entire marketing department in-house, complete with strategic marketers, certified specialists and subscriptions to the various tools and platforms that make a marketing program run, an agency is often the way to go. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Webbiquity

FEBRUARY 28, 2023

As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape. Platforms like LinkedIn, Twitter, and Facebook offer expanding opportunities for B2B businesses to connect with potential clients in a way that is both professional and personal.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Search Engine Journal

JULY 24, 2023

Discover the new TikTok text posts: a fresh medium for self-expression and content creation, allowing TikTok to offer another alternative to Twitter. The post TikTok Introduces Text Posts To Effortlessly Engage With Followers appeared first on Search Engine Journal.

Advertising Mediums 57

Advertising Mediums Twitter Content Social Media 57