Buzz Marketing for Technology

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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. As a media planner, I need to know the top trends and themes my consumers care about, so I can buy those terms and then optimize based on those terms as well.

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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media.

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Why is measuring Lead Gen in Social Media so hard?

Buzz Marketing for Technology

Right now you have to think of ways to use social media as an “outpost” for your content and use that outpost to drive back to your website. I think in the next few years you will have ways of tagging pages with 1x1 pixels so you can effectively track the traffic to and from things like Facebook.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. The CMM also helps you think about the right balance of what Michael Stelzner of Social Media Examiner called nuclear and primary fuel. If you’re not getting ROI from digital media that has to stop!

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. That’s a win-win for both brands and consumers.

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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Those profiles can then be used to present offers, content and/or experiences that are the most effective in attracting fans, “Likes”, website traffic or any other relevant conversion metrics.

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10 Best Posts of 2010

Buzz Marketing for Technology

4 P’s to Social Media Marketing - Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing? What a Trifecta of a Year!