Anything Goes Marketing

JANUARY 27, 2008

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. Various E-mail Tips from MarketingSherpa' Marketing Wisdom Report I've read through MarketingSherpa's " Marketing Wisdom for 2008 " which includes 101 real life marketing stories and lessons learned.

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Anything Goes Marketing

AUGUST 26, 2006

Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". In this way, you can determine where you should focus your marketing dollars on as your email opens and click-throughs will tell you what was successful and what wasn't. Tags: email marketing business blog newsletters.

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Anything Goes Marketing

JULY 4, 2010

When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns. Before we get to these, let’s examine the pitfalls that some marketers fall into when it comes to collecting data. I found this approach unique as I didn’t find this method too intrusive.

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Anything Goes Marketing

MAY 5, 2011

I originally responded to a discussion on Focus called What strategies can you recommend for enhancing performance of email marketing. You work hard on getting an email campaign together, you send it out and then you find that the results were not what you were hoping they would be.

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Anything Goes Marketing

NOVEMBER 6, 2006

If you're into testing and deliverability tips for your email marketing campaigns, here are two things that you can try right now: If you use one of those "Click here to view the email as a web page" in the top of your email, try removing it. Chad H Tags: email marketing tips , email deliverability.

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Anything Goes Marketing

FEBRUARY 25, 2007

When it comes to e-marketing, testing takes on a whole new meaning. If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. Tags: web analytics email marketing B2B e-marketing Marketing Sherpa. at least a few hundred times. nightmares?

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Anything Goes Marketing

NOVEMBER 11, 2007

I have a great email marketing tip for everyone this week based on a real email campaign. The marketer who executed the campaign just added the above text to the top of the original email, used some simple personalization technology enhancements and fired the email out again to those who had yet to respond.

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Anything Goes Marketing

AUGUST 7, 2006

As I find interesting ways to improve search engine optimization for your blogs, I will pass these tips on. I'll keep these short and sweet: Tip#1: Improve search rankings by moving your blog name to the end of your post's Title Tag. I've written a few posts on how to easily improve your search rankings and SEO. I'll let you know.

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Anything Goes Marketing

SEPTEMBER 9, 2006

There is a great article on tips to bump up and improve your blog traffic on SEOmoz.org called " 21 Tactics to Increase Blog Traffic ". A few interesting notes: They suggest that the best blog domain is one that is in a subfolder off of your main domain like www.cnn.com/blog Tips on writing titles: Write for audience and for search engines.

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Anything Goes Marketing

AUGUST 19, 2006

In my first search rankings tip I discussed how you can adjust the TITLE tag of your blog to help improve the strength of your keywords. Today's tips is even more important. I just received a huge boost in my traffic and wanted to let you know the reason why.

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Anything Goes Marketing

FEBRUARY 27, 2007

I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook. Marketing Sherpa left out a few key items: a. Why is the AutoPreview Important to Marketers?

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Anything Goes Marketing

AUGUST 9, 2006

Keep these tips in mind for your next comments you leave as the blogging pros out there use coComment and don't have time to deal with comments that don't seem relevant. If you are a user of coComment, do you think these tips are accurate? Any additional tips? The better the comment the more your blog will get noticed.

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Tips Blogger Tagging Business Blogging 100

Anything Goes Marketing

SEPTEMBER 6, 2006

This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." Here are some tips on recycling your blog content: Come up with a topic and then search your blog and see what posts already exist. For example, if the topic is search marketing, see what comes up on your blog.

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Anything Goes Marketing

MAY 14, 2006

Looking for some quick tips to improve your blog SEO rankings ? Check out this article from Marketing Profs called 10 Tips to Help Your Blog Soar in the Search Engines. It's too bad they didn't offer the first 5 tips for free. :( Have you tried any of these? Do they actually work? Do they actually work?

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Anything Goes Marketing

SEPTEMBER 24, 2006

There are some great links and tips on obtaining more links to your site and ensuring that more people will visit or website or blog. If you're looking for a great resource to increase the number of web visitors that come to your website, check out Copyblogger's How to Attract Links and Increase Web Traffic – The Ultimate Guide.

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Anything Goes Marketing

SEPTEMBER 25, 2007

Add a Little Viral Marketing, Get a Bigger Bang Out of Your Marketing Buck Ok, so here is my idea. When the person fills out a form, some marketers push them directly through to the white paper which is a good idea as it's one less click if they first go to a confirmation page. How can we have our cake and eat it too?

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Anything Goes Marketing

JANUARY 21, 2009

The last tip I can give Shoppers is that you need to test your email campaigns and ensure that all images are clickable. Companies will waste precious marketing dollars if simple email best practices are not followed. Tags: email marketing B2B B2C. I hope that you and Shoppers have learned something from this campaign.

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Anything Goes Marketing

APRIL 22, 2006

Technorati tags: email deliverability , Click Z , CSS , Email Marketing Really really basic stuff but may be helpful if you've never doen this before. Some of this stuff is super obvious including how CSS should be used.

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Anything Goes Marketing

NOVEMBER 20, 2006

Not sure what authentication is when it comes to email marketing and how it relates to email deliverability ? Check out this article on ClickZ by Stefan Pollard called " Marketers Still Unclear on Authentication " for a better understanding of this concept. Tags: email marketing. It's similar to this.

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Anything Goes Marketing

SEPTEMBER 13, 2009

We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. These emails should be sent using a marketing automation system like Eloqua. Database Accuracy Metrics.

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Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. in B2B Marketing ”.

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Anything Goes Marketing

NOVEMBER 15, 2009

This sold out event brought together some of smartest marketers from all over the world. The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. They are some of the best and brightest out there.

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Anything Goes Marketing

MARCH 11, 2007

Many of these tips are fairly obvious but how often are you checking to make sure that you and your team are following these best practices? then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). Is my email design appropriate?

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Anything Goes Marketing

DECEMBER 21, 2009

In 2010 you will not have a choice but to make social media part of your overall marketing strategy. Consider using data tools that are included in your marketing automation system to clean up your data. To begin, I recommend browsing the Marketing and Sales category and looking for a subcategory that interests you.

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Anything Goes Marketing

SEPTEMBER 28, 2006

It means that search marketing is working! If you don't have a search marketing strategy, walk over - NO RUN - to your VP of marketing and get his/her team together to discuss this immediately. New to Search Marketing? This is just the tip of the iceberg (no pun intended - OK, maybe I did intend it). You Searched.

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Anything Goes Marketing

MARCH 9, 2008

Imagine if you could integrate an RSS feed (if you don't know what RSS is and you are in marketing, you may want to read the following ) with an email. As I mentioned in my previous article on the subject , your readers can comment on articles which adds a new dimension to email as it's no longer a one way push marketing channel.

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Anything Goes Marketing

FEBRUARY 12, 2007

They have experts like NASCAR driver Tony Stewart who provides traffic tips like " The Left Lane is For Passing ". Hey Nike - I would love to see Tiger Woods provide a monthly golf tip or post an experience from a hole that gave him a bit of trouble and what he did to persevere. Thanks Professor Stewart.

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Anything Goes Marketing

NOVEMBER 16, 2008

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation.

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Anything Goes Marketing

AUGUST 15, 2006

This was the best and most fun tip of the week by Darren Conian over at Performancing. Here is what I found (no, that isn't me singing): This fits my blog as the song is "Anything Goes" and well my blog name is Anything Goes Marketing but I also liked the humour in this video and the pure craziness which reflects my blog posts.

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Anything Goes Marketing

APRIL 24, 2006

A few good tips on proper online marketing tactics and SEO can be found in this IMedia article.

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Anything Goes Marketing

SEPTEMBER 6, 2006

Here's a great podcast found on Yaro Starak's Entrepeneur's Journey blog in which he interviews Darren Rowse of Problogger. The topic of this audio download is " Building Blog Traffic ". I've summarized some of what was discussed minus Yaros' babbling.

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Anything Goes Marketing

AUGUST 7, 2007

Setting Expectations the Right Way in Online Marketing 1. Allow your customers/prospects to set their own expectations for marketing messages. If you don't give them this control (and you should), make sure they know what type of marketing messages they can expect to receive and how often.

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Anything Goes Marketing

JULY 16, 2006

If I ever thought about creating an "Anything Goes Marketing" (AGM) award, the Coke and Mentos explosion videos that are all over the web would get it hands down. These types of videos are part of the reason why I created this blog (not just to bore you with unintersting SEO tips). This unofficial campaign is brilliant. It's perfect!

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Anything Goes Marketing

SEPTEMBER 11, 2006

There are other types like Amazon.com ads which are other types of affiliate marketing ads which are also a waste of your time. These are usually garbage links so just ignore these and only click on them if you're interested. Concentrate on the content - isn't that why you came to this page in the first place? What is a blogroll?

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Anything Goes Marketing

MARCH 8, 2009

LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Twitter tip: Keep your network updated as to where you are. Twitter tip #2: Make sure you add your Twitter URL to your LinkedIn profile. Tripit tip: Use it and ensure that you have tied it into your LinkedIn profile.

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Anything Goes Marketing

AUGUST 19, 2006

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. If you've had enough of e-marketing, here is what I recommend: Simplify your website. Hey, if you're going to tank your e-marketing channels, make sure you use some best practices!

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Anything Goes Marketing

MAY 14, 2007

Stefan Pollard over at EmailLabs has provided some good tips for creating call to actions for your emails in his article called: " 8 Tips for a Stronger Call to Action ". Check out my Email Marketing 101: Tips and Best Practices for more information on email marketing. Tags: email marketing B2B B2C.

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