Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. Meant to combat phishing and helps you identify if a sender is attempting to impersonate you. But did you know over 14 of all emails never make it into the inbox?

CAN-SPAM 110

CAN-SPAM Deliverability Phishing Domain 110

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Phishing Attacks. Phishing Attacks. Quick Links: 6 Common Social Media Security Risks. Human/Employee Error.

Social Media 125

Social Media Phishing Marketing Management Media 125

Valasys

JUNE 6, 2023

Whether it be through malware, phishing, or straight-up hacking, these digital bandits can wreak havoc on both individuals and businesses. Be Aware of Phishing Scams These scams are a common way for hackers to gain access to personal information and data.

Phishing 52

Phishing Marketing Automation Services Training Marketing Automation 52

ClickZ

JANUARY 5, 2021

30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Based on insight from several of our in-house experts at Validity, below are our top five predictions for email marketing in 2021. Here’s how these trends will impact marketers in 2021. Increasing email fraud.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

Litmus

FEBRUARY 15, 2021

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. It’s another key tool in creating trust and a better subscriber experience, something we should all strive for at every level of our email program. Sounds good, huh?

Email Marketing 129

Email Marketing Deliverability Planning Paid Search Agency 129

ATAK Interactive

JUNE 9, 2017

Usually, these are machines running Windows – since it’s the most popular operating system, and many users don’t keep their computer security and operating systems up to date, making that computer the most likely candidate to be subjected to a phishing attack. You’re much more likely to click a link, than download an unusual looking file.

Small Business Marketing 126

Small Business Marketing Phishing Business Work Management 126

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

Hubspot

NOVEMBER 5, 2021

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. You’ve probably heard the statement, "People do business with people they know, like, and trust."`.

Phishing 71

Phishing Digital Asset Management Domain CAN-SPAM 71

Excelsior Research

NOVEMBER 29, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Data breaches and personal information disposal lead to spear phishing and spoofing activities. Phishing is the major setback that a company and its employees face.

Demand Generation Agencies 52

Demand Generation Agencies Phishing Privacy Policies Terms and Conditions 52

Martech Advisor

APRIL 7, 2020

It takes a considerable amount of time, effort, and resources to build relationships with your customers based on trust, but that confidence is always under attack from cybercriminals, writes, Emily Andrews, Marketing Communications Specialist, RecordsFinde. Learn more: Think Like a Virus: B2B Marketing Strategy in the WFH World.

Phishing 66

Phishing Brand Identity Branding Domain 66

Valasys

APRIL 23, 2024

From the market’s competitiveness to security, everything makes it hard for marketers to manage business processes. However marketers know how to deal with the market’s competitive edge, but security is a concern for business managers. Security is a major factor in building digital infrastructure.

Phishing 40

Phishing Business Work Management Marketing Management 40

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Brand Indicators for Message Identification (BIMI), where you see a verified brand’s logo next to their email in your inbox, is about building and reinforcing trust with our subscribers.

Email Marketing 91

Email Marketing Design Trends Work Management 91

Valasys

AUGUST 3, 2023

Cyber awareness training ensures that employees are educated about potential security threats, phishing attacks, and best practices for maintaining data integrity. Upholding Customer Trust Customers give companies their personal information; in return, they expect that information to be treated with care and kept safe.

Phishing 52

Phishing Business Trust Marketing Rules 52

SalesIntel

JANUARY 8, 2024

The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes. This verification process helps in confirming the legitimacy of the sender, reducing the chances of email spoofing or phishing.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

Champion Communications

SEPTEMBER 14, 2021

MobileIron, turned to Champion Communications with these questions as it was struggling to close deals while competing against market giants. . MobileIron’s sales team needed to demonstrate the importance of its mobile-centric zero-trust security platform to C-level decision-makers but was struggling to grasp their attention.

Enterprise Management 62

Enterprise Management Lead Ranking Marketing Management Lead Scoring 62

Zoominfo

JUNE 23, 2019

Companies across the globe experience more than one million phishing attacks each year ( source ). Today we teach you how to identify phishing attempts, how to prevent them, and most importantly, how to protect yourself. How to Prevent Phishing Emails. How does phishing work? Types of Phishing. Let that sink in.

Phishing 189

Phishing Zoominfo Domain SMS 189

Martech

MARCH 6, 2024

Authenticating emails through DNS settings is a must to prevent phishing and impersonation. BIMI (Brand Indicators for Message Identification) is a relatively new way of verifying your brand which helps boost trust in your emails. We had a client in the solar panel sector targeting a highly specific market.

Outreach 103

Outreach Effectiveness CAN-SPAM Domain 103

Martech Advisor

MARCH 13, 2020

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. You need to have a robust crisis marketing strategy in such trying times. 7 Tips to Create an Effective Communication and Marketing Strategy in a Crisis. Develop Marketing Contingency Plans.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Champion Communications

MARCH 11, 2021

Partners face market shift . The interview also covered how Aptum found freedom in creating innovative solutions and finding success in new market opportunities. . Why phishing and ransomware should be at the top of your c-suite’s security concerns . ” . Cloud storage reseller or consumer?

Privacy 62

Privacy Phishing Work Management Barriers 62

Litmus

MARCH 6, 2019

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. Successful Email Marketing is Built on Trust. But the real value is in establishing trust with your brand’s emails. What do you think?

Email Marketing 79

Email Marketing Deliverability Paid Search Agency Phishing 79

ATAK Interactive

JUNE 9, 2017

Usually, these are machines running Windows – since it’s the most popular operating system, and many users don’t keep their computer security and operating systems up to date, making that computer the most likely candidate to be subjected to a phishing attack. You’re much more likely to click a link, than download an unusual looking file.

Small Business Marketing 60

Small Business Marketing Phishing Business Work Management 60

ATAK Interactive

JUNE 9, 2017

Usually, these are machines running Windows – since it’s the most popular operating system, and many users don’t keep their computer security and operating systems up to date, making that computer the most likely candidate to be subjected to a phishing attack. You’re much more likely to click a link, than download an unusual looking file.

Small Business Marketing 60

Small Business Marketing Phishing Business Work Management 60

ATAK Interactive

JUNE 9, 2017

Usually, these are machines running Windows – since it’s the most popular operating system, and many users don’t keep their computer security and operating systems up to date, making that computer the most likely candidate to be subjected to a phishing attack. You’re much more likely to click a link, than download an unusual looking file.

Small Business Marketing 60

Small Business Marketing Phishing Business Work Management 60

TrustRadius Marketing

SEPTEMBER 14, 2022

This means you must trust your password manager software provider to keep your passwords secure. All leading products on the market, whether desktop or cloud-based, use endpoint encryption. They use military-grade, AES-256 encryption to do this, so you can trust that your passwords are safe.

Work Management 98

Work Management Marketing Management Phishing Internet Marketing 98

Content Standard

SEPTEMBER 25, 2017

Security threats, data breaches, and other sophisticated phishing and malware attacks have been making headlines on a near-constant basis for much of the past calendar year. The impact of these attacks, and the fear they create, has made a tangible imprint in recent email marketing trends. No Clicks?

Phishing 50

Phishing Email Marketing ROI Trends 50

Valasys

SEPTEMBER 11, 2020

Even when the data is restored, ransomware potentially impacts sensitive data on affected machines, leading marketers to compromise upon the data. 3) Phishing. Phishing is amongst the most common forms of email malware and amongst the foremost types of data breaches, worth mentioning. 4) Denial of Service (DoS).

Phishing 52

Phishing Spyware Marketing Management Lead Ranking 52

Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. These settings should be set up with all your email marketing tools, and there are tools available to test them.

Deliverability 107

Deliverability Optimization CAN-SPAM Domain 107

DealSignal

MAY 22, 2024

CEOs must navigate complex market dynamics, anticipate industry trends, and adapt their strategies accordingly to maintain competitiveness and drive sustainable success. By gradually increasing sending volume and engagement over time, warming up domains allows organizations to build trust with ISPs and email filters.

Outreach 52

Outreach Allocation Peer-to-peer Marketing & Strategy 52

Litmus

MARCH 7, 2019

The typical email marketing campaign includes a lot of information. With so much data floating around a campaign, why would email marketers send even more? And, as more inbox providers move to support structured data, it’s one way that email marketers can drive higher engagement in their campaigns. What is structured data?

Email Marketing 76

Email Marketing Paid Search Agency Phishing Email Campaigns 76

Litmus

JULY 15, 2022

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. But as an email marketer, being on a blocklist may mean your emails won’t make it to your subscribers. But did you know 16% of all emails never make it into the inbox

CAN-SPAM 86

CAN-SPAM Deliverability Phishing Domain 86

The Lead Agency

AUGUST 25, 2020

However, while this approach undeniably enhances the customer experience, and as such, the performance of a company’s marketing campaigns, businesses that are using this tactic have to be careful. The role of marketers and the wider business is to serve customers. This will help to build customer trust.

Privacy 98

Privacy Privacy Policies Phishing Paid Search Agency 98

Hubspot

JUNE 28, 2021

Back in 2016, GoDaddy ran a survey and found that 75% of Americans think a domain-based email is a key factor in trusting a small ecommerce business. It's likely that these figures have gone up recently, given the prevalence of email phishing attacks. Marketing – press@, media@, pr@. Sales – sales@, demo@.

Domain 99

Domain Godaddy Features Phishing 99

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Several factors affect an email marketing campaign’s likelihood of being successfully delivered. Links that look like phishing attempts. Email subscribers opt-in to receive your messages because they trust and value your brand.

Deliverability 101

Deliverability CAN-SPAM Opt-out Opt-in 101

Vision6

SEPTEMBER 13, 2023

This type of formatting is often used in unsolicited, deceptive, or phishing content. Viewers opening and interacting with your content can indicate that your business is a trusted and reliable source of information. To avoid being flagged by spam filters, ensure that you maintain a balanced and intentional tone in your emails.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Salesforce Marketing Cloud

SEPTEMBER 12, 2023

Phishing, ransomware, and denial of service (DOS) attacks are some of the common ways cybercriminals lure and attack their victims, and are all top concerns for IT executives. In 2022, over 422 million people were impacted by data breaches in the USA, alone. Data masking can help protect you and your customers against cybersecurity threats.

Practices 72

Practices Best Practices Phishing Privacy 72

Valasys

MAY 21, 2024

Photo by Sora Shimazaki on Pexels In the high-stakes world of legal work, IT support isn’t just about fixing computers—it’s a crucial element for smooth operations and maintaining client trust. Improving Client Confidentiality and Trust The legal industry deals with sensitive information that requires utmost confidentiality.

Work Management 40

Work Management Marketing Management Paid Search Agency Product 40