Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Automation Tips 115

Marketing Insider Group

JUNE 29, 2021

Having an SEO strategy is a no brainer for content marketers. SEO audits are essential to a good SEO-driven content marketing strategy because they ensure content stays relevant and highly ranked. Screaming Frog SEO Spider is free for sites with less than 500 URLs. The thing is, SEO strategy doesn’t stop at creating content.

SEO 349

SEO Tools Keywords User-Generated Content 349

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. But don’t worry–there are lots of ways, like using keyword tools or working with a content marketing agency , to easily pinpoint keyword opportunities waiting to be seized.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Marketing Insider Group

JUNE 15, 2021

Content pruning is an essential part of every content marketing strategy. It’s a practice every marketing team should adopt to analyze what assets they already have – and avoid adding to content bloat. Pruning should be a regular part of your content marketing strategy. The same concept goes for your website.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. So are URLs, meta titles, descriptions, and headings. Here’s where AI can bridge the gap between content strategy, digital marketing, engineering, and data with your human audience. The rest of your marketing strategy can take it from there.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Marketing Insider Group

SEPTEMBER 22, 2020

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. The last step in any marketing campaign?

Lead Generation 292

Lead Generation Campaigns Generation Planning 292

Webbiquity

MARCH 5, 2020

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. crawling and indexing optimizations) and the wider KPIs from the rest of your marketing team (e.g. Indexable URLs. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs.

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

Webbiquity

DECEMBER 9, 2020

So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. Ranking highly in search results is vital to digital marketing success. Just enter the URL of the website to get a detailed analysis. Moreover, URLs with symbols and dates are not SEO friendly.

SEO 271

SEO Traffic Tips SERP 271

illumin

APRIL 11, 2024

Subsequently, brands started paying these creators to be part of their marketing strategies, as these authentic recommendations not only resonated with consumers, but they were acting on these endorsements. This authenticity didn’t go unnoticed. Now, content creators can be found across all of the social platforms.

Barriers 127

Barriers Brand Identity Branding Content 127

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. That’s a normal part of the lifecycle of content on the internet. And remember: ranking content is helpful content.

Process 105

Process SEO B2B Marketing Lead Scoring 105

illumin

JANUARY 30, 2024

But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? The short answer is no, as long as you’ve followed email marketing best practices. For marketers who rely on bulk emailing, it may pose challenges. Decluttered inboxes are great news for email marketers.

Email Marketing 104

Email Marketing Google CAN-SPAM Validation 104

Marketing Insider Group

MAY 21, 2020

One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have. wanted to approve landing pages urls and review emails. Everyone can be happier at work, even Directors of Marketing, by shifting to a more positive and customer-focused mindset. Director of Marketing and Sales.

Work Management 273

Work Management Marketing Management Customer Satisfaction Correlation 273

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

ClearVoice

NOVEMBER 3, 2023

In this way, technical SEO enables your entire content marketing strategy. Core Components of Technical SEO Let’s delve into the core components of technical SEO that make it an integral part of your website’s search engine performance.

SEO 52

SEO Work Management Tagging Marketing Management 52

Top Rank Marketing

APRIL 18, 2024

The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. The ‘pod’ part derives from the iPod, which was the first widely-adopted player that supported podcasts. But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Here’s what you need to know.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

ClickZ

JUNE 14, 2021

30-second summary: Marketing isn’t solely the job of the marketing team, all employees play a role in brand-building and awareness. It’s the responsibility of the marketing team, though, to empower other team members to support marketing’s efforts. That is one of the favorite parts of my job as CMO !

Paid Search Agency 137

Paid Search Agency Rules Webinar Metrics CMO 137

Martech

APRIL 28, 2022

” Part of the modern marketer’s responsibility is to reduce the number of impersonal touches prospects face. Digital customers are increasingly disillusioned with brands due to so many negative interactions, which is why marketers need to differentiate themselves via engaging customer experiences.

Marketing Automation Services 110

Marketing Automation Services Touchpoints Word of Mouth Vendors 110

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 125

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 125

SmarkLabs

JANUARY 6, 2023

As a B2B marketer, it’s essential to track the effectiveness of your marketing campaigns in order to understand what’s working and what isn’t. This enables you to see which marketing campaigns are driving the most traffic and conversions, allowing you to make data-driven decisions about your marketing efforts.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

Martech

MAY 3, 2023

Will your vendors charge you to set up GA4, or will it be part of a package? Dig deeper: 3 ways to do segmentation in Google Analytics 4 What’s the URL? When you open it you see the default identifier is page title, which isn’t the URL. For every vendor you work with, ask what the support model for GA4 will be.

Paid Search Agency 115

Paid Search Agency Marketing Analytics Tools Tips Domain 115

PureB2B

FEBRUARY 17, 2021

Content marketing can often times feel like you’re just riding waves of trends. AMP has been rebranded to Web Stories and is now a tool the most forward thinking of marketers are trying to study and maximize to their benefit. But there is one big difference: each story has a URL and isn’t time-bound before it disappears.

Google 125

Google Content Marketing Content Verticals 125

Spiralytics

DECEMBER 21, 2022

Demand generation is the process of creating interest in a product or service through SEO, marketing, and advertising activities. It is a key part of any company’s go-to-market strategy and is used to attract new customers and grow revenue. Clean up your URL Structure. Technical SEO and Demand Generation.

SEO 114

SEO Marketing Websites Demand Generation Agencies Demand Generation 114

Biznology

JANUARY 13, 2020

With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. The unstated part of that question is, “Better than what?” What does your website contribute to your marketing now that it could be doing better? This includes updates and overhauls to websites.

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

SmartBug Media

NOVEMBER 24, 2021

Luckily, inbound marketing offers some great ways for business owners to improve their launch strategy and get more exposure in the process. What Is Inbound Marketing? In order for inbound marketing to be effective, it is important to understand what exactly it entails and how it can be used in a business context.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Biznology

MARCH 8, 2018

I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. The gist of the post was that it is rapidly becoming the go-to platform for branded content marketing. I contend that the URL structure of the two platforms is a key reason. I disagreed with the very premise of the post.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Through expert resources and proven best practices, we offer the answers to all your content marketing questions you have about the length of specific content pieces.

Content Marketing 127

Content Marketing Paper Content SEO 127

Martech

OCTOBER 31, 2022

Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Redefine success Setting up goals Setting up your website Data-driven attribution Customized insights Events and Conversions UTM tagging GA4 Setup Assistant part 1 GA4 Setup Assistant part 2.

Marketing Analytics Tools 110

Marketing Analytics Tools Resources Analytics Google 110

Brightedge

OCTOBER 11, 2022

Follow the steps below to start using IndexNow: Create and host an API Key: You need to generate an API key to verify ownership of your site and any submitted URLs. Submit URLs: Once you have set up verification for your site, you can submit an HTTP request to the following URL: [link] /indexnow? Other Key Indexing Trends.

Practices 127

Practices Trends Best Practices API 127

Contently

DECEMBER 3, 2020

A key part of my job as a product manager at Contently is talking to people. Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. That content also unlocks one of your most important marketing channels: organic search.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Envy

FEBRUARY 21, 2022

You probably already know this, but showing how your marketing efforts impact the organization is usually not a simple process. All you need to do is copy the URL or the embed code into HubSpot, and it’ll appear directly in your dashboard. If you press “other content”, it will ask for the “Title” and for the “URL or embed code”.

Hubspot 116

Hubspot Features Press Marketing Report 116

Brandpoint

NOVEMBER 18, 2019

While these two plants are closely related , they are classified differently under law, and understanding the difference is crucial to using and marketing CBD legally. CBD Marketing: What you CAN do. Below are a few areas that you might want to consider as you build your site: The Product URL: Product URLs should include SEO terms.

Paid Content 98

Paid Content Ad Building Brand Identity Branding 98

seo.co

MARCH 8, 2022

With this information, you’ll know what marketing tactics are working best and how they affect conversion rates. These parameters can be added using either the URL of an individual landing page by adding them after the ‘&’ or “?” ” symbol at the end of the URL. Why is UTMs Important?

Paid Search Agency 98

Paid Search Agency Advertising Agencies Landing Pages Link Building 98

BOP Design

APRIL 13, 2023

A 404 page informs a visitor to a B2B website they have reached the domain they requested (specific web address), but the URL path provided no information. Below are several reasons why a 404 “error” page would come up for a user: A mistyped URL—the page link is typed incorrectly into the user’s address bar.

Marketing Websites 103

Marketing Websites B2B Domain Design 103

seo.co

FEBRUARY 1, 2023

Local restaurants, retail stores, doctor’s offices, dentists, lawyers and so forth all benefit from using some type of local optimized marketing strategy. In a local market, that means giving more business to your competitors. SEO-friendly URLs should consist of three or fewer words – use one if possible. Why’s that?

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

ClearVoice

FEBRUARY 25, 2023

This problem can be exacerbated by the fact that brands in niche markets tend to create content on the same few topics over and over again. Canonicalize your content Canonical tags tell search engines which URLs you want them to index. Look at the page URLs, keywords, and rank. When is content cannibalization a problem?

SEO 97

SEO Content Keywords Tagging 97