Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers are so close to entering a golden age of data analytics and optimization. An era in which marketing and e-commerce teams are in lock-step alignment. An era with stronger customer engagement across email and mobile. Real-time behavioral engagement for mobile apps. Are we there yet? Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Hubspot

APRIL 12, 2021

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS).

Paid Content 95

Paid Content Work Management Advertising Agencies Paid Search Agency 95

Porch Group Media

FEBRUARY 9, 2023

CTV advertising is without a doubt one of the best channels to target advertisements to users who are more opt to show interest in your product or service. Benefits of CTV Advertising 1. This data will uniquely define the right users to show your ads to, and should result in a much higher ROAS (return on ad spend).

Advertisements 52

Advertisements Advertising Cable ROAS 52

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Advertising Agencies 96

Advertising Agencies Media eCommerce Cost Per Click 96

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

Porch Group Media

FEBRUARY 16, 2023

CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. Keep reading to understand why CTV advertising is an opportunity you can’t afford to ignore. What is CTV Advertising? How Does CTV Advertising Work? What KPIs are Used to Measure CTV Advertising?

FAQ 52

FAQ Advertisements Advertising Cable 52

Porch Group Media

APRIL 15, 2021

Social advertising is an important channel for most retailers. Today’s consumers are online, mobile, and social. Retailers who are succeeding in social marketing are using these platforms to build exceptional customer experiences, provide customer service, and engage with younger generations such as Millennials and Gen Z.

Advertisements 72

Advertisements Advertising ROAS Marketing Budget 72

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Improving On-Page Search Rankings With so much pressure to adapt to an AI marketing strategy, it can feel overwhelming where to start. Mobile-friendly sites will show up higher in search results. What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

Choozle

NOVEMBER 19, 2021

The demand for marketers to prove the success of their digital campaigns is higher than ever before, which is why you need to have reporting that gives you everything you need to make smart and quick decisions. Choozle’s Detailed Reports are committed to providing actionable and unique insights that marketers need to succeed.

Marketing Report 59

Marketing Report Paid Search Agency Work Management ROAS 59

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. E-commerce marketing is a tactic that is easier than it sounds.

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Choozle

NOVEMBER 19, 2021

The demand for marketers to prove the success of their digital campaigns is higher than ever before, which is why you need to have reporting that gives you everything you need to make smart and quick decisions. Choozle’s Detailed Reports are committed to providing actionable and unique insights that marketers need to succeed.

Marketing Report 52

Marketing Report Paid Search Agency Work Management ROAS 52

Liveintent

SEPTEMBER 14, 2021

To understand how advertisers are preparing for and adapting to changes in identity within the digital landscape, LiveIntent conducted a study in partnership with Advertiser Perceptions. Most agree that advertisers and publishers have a primary responsibility for finding alternatives to third-party cookies.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

Bannerflow

DECEMBER 14, 2022

Without current data, you’re left to make assumptions about your customers using outdated market research. These target audience segments help marketers create content and personalised ads specifically for people who are more likely to buy their products. This information is readily available. But are you tapping into it?

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

Outbrain

NOVEMBER 16, 2020

In 2021, video advertising will increasingly go native. And there is no better time to start adapting your video marketing than now. Here are some tips of how to work with native video ads as part of your video marketing strategy: Choose the channel(s) carefully. Tell a story (rather than sell a product).

Paid Search Agency 47

Paid Search Agency Video Marketing Ads ROAS 47

Huptech Web

JANUARY 13, 2023

Mobile Ads Stats. Paid advertising is a crucial aspect of promoting any business or product. By investing in paid advertising, businesses can reach a larger audience and gain more visibility for their products or services. For a good reason, Google Ads is the world’s leading search advertising provider.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Outgrow

MARCH 9, 2021

Essential E-Commerce Marketing Strategies to Enhance Your Marketing Metrics. Nonetheless, the pandemic was only one of the reasons for their success; implementing successful e-commerce marketing strategies, was the other. . Let’s look into what those e-commerce marketing strategy examples are! . Local Marketing.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. of their total ad spend to mobile devices.

Paid Search Agency 91

Paid Search Agency Spending Ads Companies 91

SmartBug Media

JULY 22, 2022

If you’re planning on running a paid media campaign on Google Ads, the first thing you should know about is ad rank and ad extensions and how they help your business increase the return on ad spend (ROAS) and decrease the cost per click. Which categories make the most sense to advertise? But first things first. What is ad rank?

Correlation 88

Correlation Ads ROAS Cost Per Click 88

Choozle

APRIL 12, 2022

Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. So how do you follow up and make the six to eight contacts required to build trust and earn attention throughout the marketing funnel? Context in the marketing funnel. CTV/Cross-channel Retargeting.

Top of Funnel 63

Top of Funnel Ad Frequency Digital Marketing Funnels Funnel Advertising 63

ClickZ

FEBRUARY 27, 2020

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. Never before have marketers had access to more customer data. Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

BenchmarkONE

NOVEMBER 26, 2018

Use location filters to look at the reach for a product or service you want to promote. Keyword Planner data can also be used to learn more about how interest in certain products evolves from month to month. The keyword tool might also uncover that searches for particular products are relatively consistent throughout the year.

Keywords 77

Keywords CPC Cost Per Click Adwords 77

Outbrain

SEPTEMBER 15, 2020

The announcement of Apple’s latest OS update, and the changes it would bring for mobile app advertisers, has shaken up the advertising industry. Previously, apps and platforms relied on each Apple user’s unique identifier, IDFA, in order to target and attribute app install marketing campaigns running in-app.

Advertising Agencies 32

Advertising Agencies Mobile Advertising ROAS Opt-out 32

QuanticMind

FEBRUARY 6, 2020

Most advertisers consider paid search management software the solution to all their problems. All paid search management tools can help advertisers save time and improve campaign performance, yet some are more effective and efficient than others. Optimize for conversion value while targeting a specific ROAS. Bid Strategy.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

Sharpspring

APRIL 12, 2021

If you’re looking for increased digital marketing success this year, Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Add As Many Extensions As Possible.

Paid Search Agency 87

Paid Search Agency Google Ads CTR 87

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. You need to secure space in your market with a relevant keyword while also finding a way to stand out. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

QuanticMind

JUNE 20, 2017

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? Review the top PPC insights for social/mobile vs. search, audience targeting and Google Shopping here, and get new martech insights and a free digital copy of the acclaimed martech book “Digital Insights” in our webinar.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

QuanticMind

JUNE 28, 2019

Advertisers have managed PPC optimization manually since the beginning of Google Adwords. On the surface, manual bidding seems to give advertisers the most control over their accounts and campaigns, allowing them to make any necessary changes to improve performance. You can automate ad creation, market research, bidding, and more.

Cost Per Click 40

Cost Per Click Cost per Acquisition Automation Optimization 40

QuanticMind

JUNE 23, 2019

In 2019, businesses are investing more in PPC performance marketing than ever before. Advertisers must constantly be on the lookout for ways to improve Adwords performance if they want to stay ahead of the growing competition. There are a lot of changes advertisers can make to improve performance and an equal number of ways to hurt it.

PPC 40

PPC Cost Per Click Optimization Forecasting 40

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB).

Buy 87

Buy Work Management Cost Per Thousand Marketing AI 87

LeadsRX

MARCH 22, 2021

billion anonymous customer personas – has you and your business covered so you can capture the most accurate customer journeys for making better marketing decisions. If you are a marketer, you are undoubtedly very concerned about increasing limitations on customer marketing data capture and management.

Purchase 54

Purchase Multi-Touch Attribution Marketing Attribution Work Management 54

Sharpspring

APRIL 12, 2021

If you’re looking for increased digital marketing success this year, Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Add As Many Extensions As Possible.

Paid Search Agency 52

Paid Search Agency Google Ads CTR 52

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. Improved mobile experience – Via methods such as expanding AMP to reduce load times for mobile landing pages and ads on Google Display Network (GDN). Featuring: @jdischler.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Sharpspring

APRIL 3, 2019

If you’re looking for additional digital marketing success in 2019, the new Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Add As Many Extensions As Possible.

Paid Search Agency 71

Paid Search Agency Google Ads CTR 71

Single Grain

JUNE 14, 2023

But if you’re new to pay-per-click advertising, you may not know where to begin. Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. Work With Us What Is PPC Advertising? Let’s get started! Let’s get started!

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Single Grain

MAY 5, 2023

While Facebook advertising can convert serious leads, creating a strategy can be daunting (and expensive) for a novice. If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down. In reality, 426.8

Case Study 52

Case Study Case Studies ROAS Cost Per Thousand 52

Outbrain

NOVEMBER 13, 2019

If you work in sales and marketing, there’s no bigger day of the year than Black Friday (and Cyber Monday of course). Get your free guide to Holiday Marketing – How to Gain (and Retain!) Ecommerce stores can use paid ads and native advertising to gain more exposure among targeted audiences in the leadup to Thanksgiving.

Planning 30

Planning Paid Content Marketing & Strategy Marketing Strategy 30

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. Work With Us What Is Programmatic Advertising (with Examples)?

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52