Marketing Insider Group

JULY 11, 2023

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Focusing Your Mindset Before You Advertise Online Rule number one of marketing and advertising is to know your audience. Determine where you’re going to put your online ads for the best ROAS. Marketing Insider Group can help.

Paid Content 170

Paid Content Advertisements Advertising Paid Search Agency 170

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

ClickZ

FEBRUARY 16, 2024

Fospha’s latest report reveals Snapchat to be a key growth channel amongst their brands, with ROAS increasing by 504% from 2022 to 2023, even while spend grew 76% YoY. Fospha data supports this, showing Snap ROAS has been rising since the company began updating its performance products in late 2022 and early 2023. Why Fospha?

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. What is hyper-precision targeting?

Paid Search Agency 104

Paid Search Agency Ads Campaigns Ad Building 104

QuanticMind

MARCH 20, 2019

The failure to adopt and implement automated solutions to gain greater scale and higher granularity of targeting will ultimately mean losing market share to those who have already made the leap. Introducing Senior Digital Marketing Analyst Brian Lamb. The result has been a 12% lift in ROAS, but this is only part of the success story.

ROAS 40

ROAS Optimization Advertising Agencies SEM 40

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Digital branding is vital for long-term success in a competitive market. Utilize social media to promote content and reach a wider audience.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

QuanticMind

SEPTEMBER 14, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. 04] With the majority of production at a halt due to the SAG-AFTRA and WGA strikes—not to mention all the other drama and tumult coming out of TV land —some advertisers are starting to wonder: Does fall TV even matter this year?

ROAS 52

ROAS Advertisements Advertising Ads 52

Marketing Insider Group

SEPTEMBER 1, 2020

In marketing, where we can struggle to show the bottom-line impact of our daily work, this means we need to shift toward measuring marketing’s impact on business outcomes. For marketers accustomed to tracking only their activity, this can be quite a leap, but it’s one that’s well worth taking. Business Outcomes.

Planning 241

Planning Work Management Marketing Management ROAS 241

Martech

AUGUST 9, 2023

The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Google Ads is rolling out several new features ahead of the holiday season. Why we care.

Features 98

Features Google Ads ROAS 98

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Marketing AI 101

Marketing AI Allocation Zoominfo ROAS 101

KoMarketing Associates

JULY 2, 2019

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing is not transactional, and that’s easy to forget. No doubt those traditional marketers were driving revenue, but no one could effectively measure the impact. Track Every Dollar.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Martech

DECEMBER 7, 2023

It is when potential customers first discover your brand and the products or services you offer. To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. to learn how potential customers interact with your brand and products.

Paid Content 86

Paid Content Acquisitions Cost per Acquisition Marketing AI 86

Martech

JANUARY 6, 2023

Albertsons will pilot the clean room technology with a winter healthy eating campaign, and will leverage key reporting metrics like return on ad spend (ROAS). “As As the industry evolves, we will remain proactive with solutions that add value for marketers while maintaining trust with consumers,” said Bill Watkins, CRO at Pinterest.

Multi-Touch Attribution 125

Multi-Touch Attribution Advertising Agencies ROAS Multi-Channel 125

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. Without metrics, content marketing efforts can become directionless and ineffective, wasting time and resources.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

SmartBrief - Marketing

SEPTEMBER 18, 2023

Smart sellers are now developing holistic Amazon marketing strategies that use Amazon’s broad media inventory and off-Amazon advertising channels that were previously the domain of to-website advertising. You could track marketing metrics at source such as impressions and CPC, but not conversions.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Atomic Reach

AUGUST 28, 2023

Greetings, seasoned influencer marketing aficionados! As someone who's well-versed in the art and science of influencer marketing, you know that it's more than just pairing a product with a pretty face. What if we told you there's an approach that takes influencer marketing to the next level? But here's the game-changer.

Sales Qualified Leads 52

Sales Qualified Leads Advertising Agencies Paid Search Agency Lead Scoring 52

Martech

APRIL 13, 2022

Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. When marketers promote an app, Luna Search Ads improves discovery by helping determine the best keywords to use and how to manage them in Apple Search Ads. Get the daily newsletter digital marketers rely on.

Paid Search Agency 98

Paid Search Agency Ads Campaigns ROAS 98

Liveintent

JUNE 15, 2021

Healthcare marketers, in particular, have a big opportunity to diversify their marketing mix to educate customers about new telehealth services and prove their value during tough financial times. As the brand’s marketing motto goes: “Semper Gumby,” or “always flexible.” ROAS is going to go down.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Martech

JULY 18, 2023

Improved design in Sam’s Club’s retail media network (RMN) will help advertisers pick “hero” products to show shoppers, allow advertisers to target browse pages and give customers the ability to add products from RMN ads directly to their carts. The impact on retail and ecommerce is growing, so marketers can’t ignore them.

Advertising Agencies 98

Advertising Agencies Media ROAS Touchpoints 98

Hubspot

APRIL 12, 2021

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS).

Paid Content 96

Paid Content Work Management Advertising Agencies Paid Search Agency 96

Valasys

APRIL 10, 2023

PPC (Pay Per Click) for digital marketing helps you show up in front of the right audience, get higher conversions, and increase brand awareness. It is a targeted marketing strategy enabling businesses to reach customers in specific geographies and driving traffic to their website or physical location. In case you forget to do that.

PPC 52

PPC Planning Paid Search Agency Mobile Advertising 52

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers are so close to entering a golden age of data analytics and optimization. An era in which marketing and e-commerce teams are in lock-step alignment. The latest Marketing Cloud release, which is available to customers this month, will help marketers unlock the power of data. Are we there yet?

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

LeadsRX

JANUARY 14, 2022

The Unbounce platform and its pre-optimized landing pages, AI-copy creation, and campaign optimization tools help over 100,000 marketers accelerate their leads, sales and ROI. We believe aligning our two marketing technologies will unlock new opportunities to help marketers and businesses grow smarter and faster.

Multi-Touch Attribution 80

Multi-Touch Attribution ROAS Paid Search Agency SMB 80

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Touchpoints.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Porch Group Media

SEPTEMBER 6, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of V12 and fellow Porch company, Welcome Wagon.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. E-commerce marketing is a tactic that is easier than it sounds.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Go Beyond SEO

MARCH 12, 2024

It enables you to showcase your products and services when customers actively search for them, increasing your chances of converting leads into sales. PPC increases the visibility of your products and services, helping you generate qualified leads. But what exactly makes PPC so impactful for manufacturers ?

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Optinmonster

MARCH 21, 2024

This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service. The benefits are various: Increased Conversion Rates: Users who see retargeted ads are more likely to convert, having already expressed interest in your product or service.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Anyword

MARCH 18, 2022

As any publisher or marketer promoting commerce content on Facebook knows, the end goal is turning a passive view into an active buyer. Different marketers and publishers optimize their advertising copywriting and campaigns for different goals. Verbiage like this can lead to the e-commerce gold standard: a boost in ROAS.

Activities 91

Activities Facebook ROAS Copywriting 91

LeadsRX

JANUARY 7, 2022

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Rockefeller could be the theme behind our look at four trends in performance marketing for 2022.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

seo.co

APRIL 11, 2021

The rise of Amazon and Amazon marketing made this clear. Google shopping hosts endless amounts of products on its site. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. Product listings would appear alongside regular search results.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Animalz blog

JANUARY 23, 2023

Here’s why and how you should integrate AI writing tools into your content marketing. Which leads us to… The Content Cyborg The most productive blend of writer and AI. We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg.

Tools 125

Tools Content Marketing Content Work Management 125

Martech

AUGUST 25, 2022

It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. For example, maintain different campaigns based on profit margins so you can set different target ROAS values to maximize overall company profits. A few final controls.

Campaigns 112

Campaigns Paid Search Agency PPC ROAS 112

Zoominfo

SEPTEMBER 23, 2020

It’s more than a product launch, but slightly less than an entire business model. It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

QuanticMind

AUGUST 30, 2023

Google Ads launches several new features ahead of holiday season [:03] Many of Google’s new marketing features are aimed at driving efficiency at a time when maximizing learnings to improve campaign effectiveness is top of mind, especially for retailers. Sign up for the Basis Scout newsletter !

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86