Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Here’s how to make your messages stand out and grab attention.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

KoMarketing Associates

MAY 27, 2020

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” Timing Marketing Emails Appropriately.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

Email Marketing 128

Email Marketing Automation Tools Planning 128

Salesforce Marketing Cloud

AUGUST 7, 2019

Software marketers spend lots of time and energy finding potential customers, driving them to their sites and encouraging them to convert to leads or free trials and eventually become paying customers. But once a person or account becomes a customer, there may be a steep learning curve.

Optimization 65

Optimization Marketing & Strategy Budget Management Software 65

SWZD

APRIL 25, 2022

The report informs tech marketers on shifting behaviors, current and future end-user pain points, and preferred technology capabilities for continued agility.

Studies 62

Studies Marketing Report Press Marketing 62

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

APRIL 15, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How do you send a push message with a deep link? Answer: To send a push message with a deep link, you will need to follow these steps: 1. I am trained with MarTech content.

Deep Linking 89

Deep Linking Best Practices Marketing AI Class 89

Content Standard

JULY 2, 2016

So what do Casablanca and Goosebumps have to do with messaging (or messenger) apps ? Messenger apps for business are one of the ways in which marketers can meet this desire for interactive inclusivity in brand storytelling. WeChat isn’t the only messaging platform that Pepsi is taking advantage of.

Brand Identity 53

Brand Identity Branding Marketing & Strategy Storytelling 53

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. This is especially true in large urban centers. Outspend on Temu.

Television marketing 96

Television marketing Planning Paid Search Agency Peer-to-peer 96

KEO Marketing

FEBRUARY 25, 2016

Over a decade later, Clippy’s legacy lives on with in-app messaging. Thankfully, the messages have gotten a lot more sophisticated since 2001! And for brands that align in-app messages with user behavior in a freemium or free trial version of their product, in-app messages have the potential to increase paid subscriptions.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Agencies 1 Thought Leadership Paid Search Agency 48

Marketing Insider Group

SEPTEMBER 25, 2019

If you’ve just begun working with a marketing agency , you’re probably excited…and a bit nervous. You probably feel like the sooner your agency acts with marketing tactics like emails , blogs, and content offers, the sooner the marketing ROI will roll in. You’re eagerly anticipating the return on this new investment.

Paid Search Agency 270

Paid Search Agency Advertising Agencies Brand Identity Branding 270

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 306

Top of Funnel Marketing & Strategy Marketing Strategy Planning 306

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Image credit: Teemu Paananen on Unsplash.

Event Marketing 321

Event Marketing Planning WOM Paid Search Agency 321

Zoominfo

JUNE 28, 2021

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.

Conversion 246

Conversion Paid Search Agency Marketing & Strategy Marketing Automation Services 246

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Marketing AI 127

Marketing AI Work Management Marketing Management Examples 127

Martech

FEBRUARY 23, 2024

But what does this have to do with email marketing? We’ve covered them extensively on MarTech and worked with our expert contributors to shed light on the impact these restrictions will have on marketers. If you’re an email marketer, you’re essentially on an island with other contestants just like the contestants on “Survivor.”

Email Marketing 103

Email Marketing CAN-SPAM Work Management Advertising Agencies 103

Vidyard

JULY 19, 2017

With more than 100,000 users in over 100 countries, ViewedIt by Vidyard is transforming the way business professionals communicate with personal video messages. The growing adoption of personal video messaging in business comes as the global trends in the creation and consumption of video content reaches an all-time high.

Video Marketing 0

Video Marketing Enterprise Management Leads Lead 0

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Enterprise Management 103

Enterprise Management Paid Search Agency Planning Marketing Management 103

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Social messaging. Disappearing content apps.

Social Media 145

Social Media Social Marketing Media Curation 145

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Mobile Marketing 121

Mobile Marketing Work Management Marketing Automation Services Marketing Management 121

Content Standard

MAY 21, 2016

With the alarm disabled and screen glowing, all her apps have settled into their positions, red notifications waiting. Some people claim to be steadfastly against this routine—we all know people who swear they don’t check their messages first thing in the morning. Is that the drum of the app-that-does-everything trend beating?

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Content Standard

MAY 21, 2016

With the alarm disabled and screen glowing, all her apps have settled into their positions, red notifications waiting. Some people claim to be steadfastly against this routine—we all know people who swear they don’t check their messages first thing in the morning. Is that the drum of the app-that-does-everything trend beating?

Barriers 43

Barriers Lock-In Social Media Emarketing 43

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Vidyard

JULY 19, 2017

Enabling business professionals to easily record, share and track personal video messages, Vidyard GoVideo is now powering a wide range of video-based communications for marketing, sales, support, product, business operations, education and R&D professionals as well as business owners and executives.

Video Marketing 50

Video Marketing Enterprise Management Leads Lead 50

Vidyard

JULY 19, 2017

Enabling business professionals to easily record, share and track personal video messages, Vidyard GoVideo is now powering a wide range of video-based communications for marketing, sales, support, product, business operations, education and R&D professionals as well as business owners and executives.

Video Marketing 50

Video Marketing Enterprise Management Leads Lead 50

Martech

FEBRUARY 17, 2023

What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time? For example, by sending an opted-in text message to offer a discount on a product or service when a customer enters a pre-defined location, such as your brick-and-mortar store? that will drive business.

Mobile Advertising 109

Mobile Advertising Opt-in Marketing & Strategy Mobile Marketing 109

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Progressive web apps will reign. Mobile-first indexing is a must.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Marketing Analytics Tools 127

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 127

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Web solutions. Get MarTech! In your inbox.

Godaddy 95

Godaddy Planning Paid Search Agency Zoominfo 95

Content Standard

APRIL 23, 2016

Life has been thrown out of balance for consumers and marketers alike by this most recent evolution of currency from paper cash (or plastic cards) to online mobile payments. But we, as content marketers, can help convince the world to move on from old systems of payment. What can brands employ to achieve this? The Digital Wallet.

Peer-to-peer 40

Peer-to-peer Storytelling Mobile Marketing Paper 40

Salesforce Marketing Cloud

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? See how it works Why is a go-to-market strategy important?

Work Management 119

Work Management Marketing Management Marketing & Strategy Marketing Strategy 119

Content Standard

APRIL 23, 2016

Life has been thrown out of balance for consumers and marketers alike by this most recent evolution of currency from paper cash (or plastic cards) to online mobile payments. But we, as content marketers, can help convince the world to move on from old systems of payment. What can brands employ to achieve this? The Digital Wallet.

Peer-to-peer 40

Peer-to-peer Storytelling Mobile Marketing Paper 40

Contently

JANUARY 24, 2023

Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. App: The customer narrows down the list of items in their cart based on information gleaned in-store. After thinking about it, the customer makes the final purchase on the app. Then encourage more of it.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Martech

SEPTEMBER 28, 2022

It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. Cugelman had to approach marketers who made mistakes in order to document and study them. He could get the data, provided the marketers were not named, he said. That made researching marketing backfires a challenge.

Campaigns 118

Campaigns Paid Search Agency Work Management Marketing Management 118

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place. Click Confirm.

Facebook 106

Facebook Planning Work Management Paid Search Agency 106

Salesforce Marketing Cloud

APRIL 3, 2024

When Fordham University relaunched its student advising app in 2022, appointment bookings doubled. It was a true partnership that created shared trust and helped improve app adoption.” The new app, however, resulted in more than 15,000 appointment bookings for student advising. What is human-centered design?

Design 104

Design Work Management Marketing Management Paid Search Agency 104