Marketing Insider Group

SEPTEMBER 7, 2023

Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are important for successful marketing.

Lead Ranking 249

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 249

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. While a degree may check a historical standard box, skills predict job performance. Modernizing hiring approaches grants access to critical skills.

First-Mover Advantage 116

First-Mover Advantage Terms and Conditions Work Management Loyalty 116

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Thankfully, I know very few CMOs who fit this description.

CMO 85

CMO Enterprise Management Planning Work Management 85

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). But for those who need a quick primer, here’s a basic SEO definition in marketing. In the example below, the page title is “What is marketing automation?” Everybody wants them, right?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. While AI still won’t take your marketing job , it can help you be more productive. Content curation helps both marketers and readers save time by automatically finding interesting, high-quality content from various sources.

Marketing AI 310

Marketing AI Curation Content SERP 310

Contently

FEBRUARY 2, 2021

I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Copywriting and content marketing call for different skills and success metrics. Objectives. Objectives.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Marketing Insider Group

AUGUST 9, 2021

If you lump copywriting into a job description for someone who isn’t specialized to create content that converts, you risk losing leads and ultimately hurting your sales results. You see it on every job description out there, but when it comes to B2B copywriting services, attention to detail really is a must.

Copywriting 352

Copywriting Work Management Marketing Management Service 352

Martech

NOVEMBER 30, 2023

The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. Synthetic Acumen’s ResearchGOAT is a generative AI platform designed for in-depth qualitative customer and market research.

Marketing AI 98

Marketing AI Marketing Management User-Generated Content Amazon 98

Zoominfo

DECEMBER 7, 2022

Employees of firms with 2-D diversity are 45% likelier to report a growth in market share over the previous year and 70% likelier to report that the firm captured a new market.” – Harvard Business Review Best Practices for Implementing DE&I in Your Hiring Process Implementing a DE&I program is easy to say, but hard to do.

Process 130

Process Enterprise Management Work Management Zoominfo 130

Marketing Insider Group

FEBRUARY 19, 2020

But employee branding takes influencer marketing to a whole new level. Influencer marketing works best when the influencer is a big shot in a company’s own industry. Which is why we here at Marketing Insider Group believe that employee branding is B2B’s answer to influencer marketing. Here’s why. Quick Takeaways.

Brand Identity 329

Brand Identity Branding Paid Search Agency Marketing & Strategy 329

Zoominfo

NOVEMBER 3, 2020

Yet in the sea of job descriptions and generic recruiter emails, it all starts to feel a little ingenuine. Candidates are tired of seeing mass-emails with generic, un-enticing job descriptions. Create Personalized Job Descriptions. B2B Marketing. So how do we make recruitment personal again?

Personalization 173

Personalization Zoominfo Transparency Ideal Customer Profiles 173

Tony Zambito

NOVEMBER 15, 2020

Calling into question for many B2B sales and marketing leaders how well they know their buyers. Chief officers in sales and marketing are left with the tasks of knowing to what degree and how so have they changed. Meaning they are not going to be of much help other than being a fact sheet for sales and marketing intelligence. .

Buyer Personas 220

Buyer Personas Digital Transformation B2B Sales Interactive Marketing 220

SmartBug Media

DECEMBER 29, 2022

Creating marketing personas is an important part of marketing strategy in any industry. In this blog post, we’ll discuss what marketing personas are, why they’re important, and how you can create them. What Are Marketing Personas? Marketing personas are semi-fictional representations of a company’s ideal customer.

Top of Funnel 98

Top of Funnel Marketing Analytics Tools Paid Search Agency Trigger Marketing 98

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. Interview your coworkers.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Eventually, you have to do less and it’s your job as a leader to figure out what goes.

Allocation 110

Allocation Resources Work Management Marketing Management 110

Martech

MARCH 20, 2024

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Positioning 82

Positioning Marketing AI Work Management Marketing Management 82

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. The same goes for creating your social media marketing agency. Define your niche and services.

Paid Search Agency 98

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 98

Optinmonster

APRIL 8, 2024

Breadcrumbs In digital marketing lingo, breadcrumbs are links that show users where they are on a website relative to the homepage. Product Description The best product descriptions are the ones that help buyers imagine their lives being better with your product. The more descriptive you can get, the better.

Product 91

Product Lead Ranking Urgency Marketing Cross-Selling 91

Launch Marketing

FEBRUARY 28, 2024

In a competitive manufacturing market, marketers are presented with many challenges and opportunities. With constantly changing trends, marketers must navigate buyer expectations, what is effective and much more. While it might seem enticing to use every marketing channel, you do not need to have a presence on every one.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

FMG Suite

APRIL 25, 2024

As 2024 approaches, several marketing ideas come to mind, and one theme woven through them is the power of brand: Yours should convey the genuine care you have for your clients. Keep those feelings in mind, not just the descriptions of the services you offer. How do you differentiate yourself in a sea of sameness?

Marketing AI 52

Marketing AI Planning Paid Search Agency Ad Frequency 52

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways. They do impact ranking.

SEO 332

SEO SME Lead Ranking Content Marketing 332

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. Their main job is to deliver relevant results based on user queries, and they account for 70.6% It can either help or hurt your site’s search results, ultimately impacting the effectiveness of search marketing efforts.

SEO 207

SEO Lead Scoring Lead Ranking SERP 207

Zoominfo

JUNE 1, 2023

Until recently, getting a college degree seemed like the best way to secure a well-paying job. But even as school enrollment drops, “degree inflation” — adding a degree requirement to jobs that previously didn’t need one — continues to create barriers to well-paying jobs. Education Essential? times more than work experience.

Peer-to-peer 130

Peer-to-peer Zoominfo Barriers Education 130

B2B Marketing Directions

JANUARY 28, 2024

Source: Shutterstock (The concept of the "marketing mix" has been a staple of marketing for over 70 years. It's discussed in virtually all marketing textbooks and taught in virtually all introductory marketing courses. But does the marketing mix idea still have a place in 21st-century marketing?

Relevance 70

Relevance Marketing Management Planning Marketing Mix 70

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. It’s not hard to come up with examples where marketing blunders produced representational harms that drew immediate backlash.

Marketing AI 111

Marketing AI Allocation Generation Planning 111

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

Marketing AI 142

Marketing AI Marketing Analytics Tools Thought Leadership Ethics 142

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media 94

Social Media Template Work Management Marketing Management 94

Martech

MARCH 2, 2022

Although I’ve spent most of my career in roles and functions adjacent to marketing technology, I’ve only been truly dedicated to martech during the past few years. It took a while for my former boss and me to flesh out a job description and select a job title. Job title and description.

Work Management 108

Work Management Marketing Management Gartner Fulfillment 108

Sprout Social

JANUARY 24, 2022

Social media management and digital marketing is not a one-person job! Finding a great candidate starts with a great job description. The power of strong social media manager job descriptions . A clear job description: Helps you find qualified people. works in social, always working*.

Social Media 101

Social Media Work Management Marketing Management Tips 101

Martech

MARCH 4, 2024

It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. Create pi-shaped marketers When ChatGPT launched last year, it disrupted just about every business function.

Work Management 114

Work Management Planning Marketing Management Deliverability 114

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short. Nor should you.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). Our collective 50 years of experience in marketing technology includes AI expertise. This is reflected in my job.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Conductor

JUNE 21, 2022

Whether you’re looking for a new role, a promotion, or professional advancement, it shouldn’t matter whether it’s an employee’s or employer’s market. While that may determine the number of jobs available and flexibility with salary negotiations, what’s most important is trying to find the right job for you.

Organization 59

Organization Paid Search Agency Advertising Agencies Work Management 59