KoMarketing Associates

JUNE 17, 2020

Ah, Instagram. Instagram can be a useful platform for a B2B company. With some clever use of stories, Instagram can be a channel for B2B leads and an important part of your B2B social media strategy. Unfortunately, B2B marketers are a little behind B2C marketers when it comes to adopting the stories format.

Lead Generation 194

Lead Generation Generation Leads Lead 194

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

KoMarketing Associates

JANUARY 2, 2020

As social media continues to grow in prominence as a tactic for marketers, new research shows that Instagram is paying off, and videos on the platform are performing exceeding well. Statistics indicated that video posts were providing 49% higher interactions for marketers. Instagram Stories Lead the Way for Marketers.

Interactive Marketing 157

Interactive Marketing Studies Video Marketing Paid Search Agency 157

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. That’s why employee content marketing is so important. Quick takeaways: Employee content marketing can involve user-generated content, interviews, quotes, podcasts, and more.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? Here’s the rest of that conversation.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??.

Branding 127

Branding Brand Identity FAQ Social Media 127

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? It’s no surprise that Instagram is the go-to network for influencers. Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. What is Instagram influencer marketing, anyway? Fair question!

Paid Content 111

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 111

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Navigate the Channel

DECEMBER 7, 2023

Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. To stay on top of your game, you need to spice up your social media marketing. Use video to tell a story that highlights each benefit. Should I collaborate with influencers in B2B marketing?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Buffer

JANUARY 23, 2023

She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram. We will just repurpose our content from Instagram Reels onto YouTube Shorts. I thiiiink I'll likely do more of that on TikTok, then keep my Twitter to Marketing.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Examples: Instagram, Snapchat, Pinterest and Imgur.

Social Media 145

Social Media Social Marketing Media Curation 145

Webbiquity

JULY 11, 2023

Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach.

Marketing Management 190

Marketing Management B2B Marketing Planning B2B 190

Buffer

APRIL 28, 2022

If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories , you know that they can be impactful as a user. From signing up for a product waitlist to buying a product recommended by your favorite influencer, Stories are a great way to quickly share content, and engage and influence users on the platform.

Top of Funnel 119

Top of Funnel Ideal Customer Profiles Small Business Marketing Paid Search Agency 119

Contently

JANUARY 24, 2023

Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. Trend #2: TikTok and Instagram are the new platforms for search Google’s search dominance no longer stands unchallenged. As you plan the year, keep these five consumer behavior trends in mind.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. But times have changed. Source: Soludos.

Ideal Customer Profiles 130

Ideal Customer Profiles eCommerce Top of Funnel Tagging 130

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 138

ClearVoice

MAY 22, 2020

How to create Instagram highlights: Design and create your highlight cover images. Brainstorm categories for your highlights (e.g. Add highlight cover images to your story. Tap the “+” icon next to your profile image, swipe up to upload the highlight cover image. Choose a title for your highlight.

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life.

Campaigns 91

Campaigns Work Management Content Transparency 91

Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. Reels account for almost 20% of the time people spend on Instagram.

Buy 118

Buy Video Marketing Template Bandwidth 118

Martech

MARCH 22, 2023

Instagram unveiled two new advertising channels this week. Consumers who opt in will get three reminders about a marketing event: One day before, 15 minutes before and at the time it happens. Reminder Ads image via Instagram Now in search. Meta is floundering fiscally, but more ads on Instagram may be counterproductive.

Advertising Channels 88

Advertising Channels Advertisements Advertising Cable 88

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. are similar to that of Instagram Stories. are similar to that of Instagram Stories. Hosting Daily Giveaways.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. How to identify bottled Instagram accounts and steer clear of them. Going live.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

Hubspot

APRIL 23, 2020

On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform. Last year, we started asking ourselves what Stories might look like in a professional context.

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? What platforms offer social media stories?

Social Media 137

Social Media Media Curation Twitter 137

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 90

Sales Management ROI Planning Work Management 90

Martech

JULY 22, 2022

Instagram pushes short videos to Reels. Instagram has announced that any videos posted to public accounts will now be moved to Reels. Video and Reels content will be consolidated under one tab on user profiles, reflecting Instagram head Adam Mosseri’s stated priority of focusing on short form video in 2022. Why we care.

Social Media 112

Social Media Rules Media Viral Marketing 112

BOP Design

MARCH 12, 2021

When evaluating your social media strategy, creating and using Instagram may not be at the top of your list. If you are considering creating an Instagram account for your B2B firm, check out these tips first. Instagram business accounts include the ability to review analytics and direct contact from the profile page.

Paid Search Agency 117

Paid Search Agency Companies B2B Thought Leadership B2B 117

Hubspot

DECEMBER 14, 2020

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram's 1 billion-plus user base follows a Business page on the platform.

Tools 101

Tools Planning eCommerce Paid Search Agency 101

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

MARCH 16, 2022

While everyone knows metrics like views and impressions can inform performance, they might not tell the full story. This metric highlights when viewers have watched at least 95% of your video, including those who skip ahead. Key Instagram video metrics. View this post on Instagram. Story metrics. 95% video views.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Buffer

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. I leveraged some early connections I made with disability organizations and other advocates, offering them a stage to share their story.

Branding 88

Branding Brand Identity Press Peer-to-peer 88

flux.la

FEBRUARY 19, 2024

Here are some effective ways Pickleland ( pickleland.com ) is marketing their new pickleball center: Social Media Leverage platforms like Facebook , Instagram and Twitter to showcase your facility. Post photos and videos highlighting your courts, amenities, events and active play.

Promotion 52

Promotion Blogger Communities Newsletter 52

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Leverage the Power of Email Marketing Have you thought of how email marketing can fuel your overall inbound strategy?

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Hubspot

SEPTEMBER 7, 2020

83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram? One way is with Instagram Live. The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time.

Marketing & Strategy 101

Marketing & Strategy Marketing Strategy Branding Brand Identity 101