Adobe Experience Cloud Blog

MARCH 19, 2013

by Jason Miller Are you one of the 100 million active users generating 40 million photos a day on Instagram? As a marketer, user generated content is a gold mine for insights and can be a nice complement to any content marketing strategy. Even better, applications such as Instagram are primed for taking that content mobile.

Marketo 48

Marketo Marketing Mix User-Generated Content Ideal Customer Profiles 48

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Examples: Instagram, Snapchat, Pinterest and Imgur.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

AUGUST 18, 2022

If you’re an Instagram creator and you’re still using your personal account to share content, you might be missing out on some great features that come with an Instagram creator account. What is a creator account on Instagram? Features of an Instagram creator account. Instagram creator vs. business account.

Tagging 115

Tagging Eye-Tracking Profiling Ethics 115

Contently

FEBRUARY 17, 2023

If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be. Ever used a filter on TikTok or Instagram? This is good news for businesses and their marketing teams. Netflix has used AR filters and ads to promote earlier seasons of Stranger Things.

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Webbiquity

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

Traffic 223

Traffic Marketing Websites B2B Paid Search Agency 223

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 99

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 99

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Marketing Budget 112

Marketing Budget Budget Programs Enterprise Management Work Management 112

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. Two billion people now interact with Instagram Reels every month.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Martech

NOVEMBER 27, 2023

Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails. Edit marketing emails. Instagram first comment scheduling Your team can improve Instagram reach and engagement efficiently by using the new “first comment” support feature inside HubSpot.

Enterprise Management 90

Enterprise Management Hubspot Paid Search Agency Work Management 90

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??. Cute Instagram story ideas.

Brand Identity 126

Brand Identity Branding FAQ Social Media 126

Brandwatch Marketing

JULY 4, 2022

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

Analytics 95

Analytics Tools Best Practices Tagging 95

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. In 2021, Instagram rolled out another new feature: the ability to post to the app from a PC or Mac. Casual users may not feel compelled to post to Instagram from a PC or Mac. Why might a business post to Instagram from a computer?

Ideal Customer Profiles 129

Ideal Customer Profiles Mobile Marketing Work Management Tagging 129

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

SocialPilot

DECEMBER 6, 2023

On the other hand, the same algorithm can bring you low visibility and no traction if you are a budding influencer or marketer with a handful of followers. Filters Noise Apart from relevancy, social platforms place a strong emphasis on content from your friends, following, and connections. billion users worldwide.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Heinz Marketing

OCTOBER 31, 2021

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. Or maybe you’ve wondered how your favorite Instagram influencers make those eye-catching stories and posts every day? With its simple UI and array of customization, anyone can download the app and post to Instagram within minutes. More than Instagram Stories.

Template 121

Template Ideal Customer Profiles Profiling Display 121

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Marketing AI 109

Marketing AI Process Lead Ranking Analysis 109

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. What is referral marketing and how does it work?

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Or as the Verge put it : “Instagram is focusing on becoming TikTok.” I think we all know where this is going.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Martech

MARCH 22, 2022

Creators on social media platforms like Instagram add the Linkpop link to their bio, and in one click their followers are taken to a storefront powered by Shopify. This way, consumers don’t have to search for products in another environment, and marketers will have a better idea of the impact the creator had on the sale. Why we care.

Social Marketing 88

Social Marketing Curation Segmentation Social Media 88

Sprout Social

MARCH 31, 2022

Trying to decide between Instagram Reels vs. TikTok? Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. This signals a huge window of opportunity for marketers and advertisers. In fact, 84% of marketers are increasing their spending on TikTok.

Video Marketing 122

Video Marketing Best Practices Cross-Selling Social Media 122

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

ClickZ

JANUARY 8, 2021

As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media. AR-enabled smartphones and wearable devices open up incredible opportunities for marketers. 30-second summary: . Here are just a handful of the events helping this disruptive technology take center stage.

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

Contently

NOVEMBER 29, 2021

At the time of writing, the How I Became a Millionaire website was not accepting any new members, and the Instagram post announcing the scheme had been deleted. According to analyst Markets and Markets, social media management will be a $41.6 How to filter out social media scams. First, the ugly.

Social Media 170

Social Media Media Viral Marketing Class 170

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. Your Small Business’s Social Media Marketing Strategy. Marketing professionals at small businesses wear many hats and are often unable to give all their attention to social media. Enter, social media marketing software.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Heinz Marketing

MAY 26, 2020

By Pei-Ming Tokuda , Marketing Intern at Heinz Marketing. At first you may feel inclined to use them all, but each platform can cater to different types of marketing strategies. Instagram is a popular photo and video sharing platform, so it’s very visually stimulating.

Social Media 128

Social Media Social Marketing Media Paid Search Agency 128

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Paid Search Agency 101

Paid Search Agency Viral Marketing Marketing & Strategy Press 101

Martech

AUGUST 28, 2023

The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. When applying the influencer filter, the tool presents an overview of their ongoing campaigns and brand collaborations.

Campaigns 75

Campaigns Tools Brand Identity Branding 75

Sprout Social

NOVEMBER 30, 2021

Why make someone leave Instagram if they can just click on a product tag and purchase something in less than a minute? For businesses that want to market to the younger generations , it’s important to know that nearly half have already purchased online. For both Facebook and Instagram, Spark AR Studio is available for anyone to use.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Bannersnack

JULY 6, 2023

billion Instagram users in the world. That’s one-fifth of the global population scrolling through hashtags, filters, stories, and Reels. Instagram is consistently ranked among the most popular social networks in the world, and, according to Hootsuite, it’s the 8th most visited website in the world.

Ads 52

Ads Social Networks Advertisements Advertising 52

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Shoppable social ads have also, in the words of Meagen Johnson at Havas Media , “collapsed the marketing funnel”.

Social Media 140

Social Media Media Privacy Transparency 140

Hubspot

JULY 29, 2020

In reality, I actually took the class on Instagram — and, more specifically, Instagram Live. There are plenty of benefits for businesses to post Live videos on Instagram. If you've never posted a live video on Instagram, you're in luck. Here, we'll dive into how you can go live on Instagram in five easy steps. (By

Class 101

Class Paper Video Marketing Social Media 101

Heinz Marketing

APRIL 24, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. What do expert marketers and good cooks have in common? There are many places to find new meal ideas, like Pinterest, Instagram pages, and blogs, but this app makes it easy to browse, save, and follow recipes. Heinz Marketing’s Best Recipes.

Multi-Channel 108

Multi-Channel Planning Consulting Search Marketing 108

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. It’s relatively easy to share quick to consume content on Facebook or Instagram, like photos, memes and quotes.

Linkedin 107

Linkedin Brand Identity Branding Work Management 107

Sharpspring

MAY 25, 2022

Since its inception more than 30 years ago, digital marketing has turned from a new trend into a vital go-to strategy component for pretty much every organization. It’s a great time to be a digital marketer. That means digital marketers must tweak their social media strategy to accommodate higher purchase intent among their audience.

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104