Act-On

SEPTEMBER 24, 2023

But for those who need a quick primer, here’s a basic SEO definition in marketing. In the example below, the page title is “What is marketing automation?” We love this example from the Content Marketing Institute. For example, we’d look for a topic related to marketing automation since that’s what we do at Act-On.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Search Engine Journal

JULY 18, 2023

Boost your SEO with strategic alt text. Learn how to optimize your images, save time, and improve your ranking potential with an AI SEO tool. The post 8 Ways To Supercharge Your Alt Text SEO Strategy appeared first on Search Engine Journal.

SEO 88

SEO Marketing & Strategy Optimization Tools 88

SmartBug Media

JANUARY 20, 2023

It can feel overwhelming if you don’t know where to start, so let's prioritize the top seven creative assets that your e-comm company should invest in for email marketing in the new year. Anytime you use photos, make sure you don’t forget alt tags. No all-image-based emails!

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

Marketing Insider Group

FEBRUARY 24, 2021

Image: Click-Away Pound. Create Alt Tags for Images. For every image on your website, you should include an alt tag, which is its description. For those that suffer from vision disabilities, these alt tags provide context. Image: accessiBe. 9 Tips for Better Website Access for All. It’s a daily scan.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Webbiquity

FEBRUARY 6, 2024

There are image snapshots, video thumbnails, and image search results showing up all around search results. Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. How to Create a Conversion-Driven Image SEO Strategy 1.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Marketing Insider Group

MARCH 2, 2023

Continued Emphasis on Interactivity The marketing world sounds a bit like a broken record when it comes to interactivity. Image Source: SuperFlyMarketing Big brands have simplified their logos over the years and users are starting to get sick of it. The GaleForce team could have easily used their body text font for this entire page.

Design 223

Design Trends Paid Search Agency Lead Scoring 223

Litmus

DECEMBER 19, 2023

But if your emails don’t actually get to the inbox, your email marketing program won’t get much traction. Default preview text 68% of emails we tested contained preview text errors. Preview text appears in the inbox alongside your from name and subject line, while email preheader text appears at the top of the body of the email.

Email Marketing 92

Email Marketing Deliverability Paid Search Agency Display 92

Stevens & Tate

NOVEMBER 14, 2023

High-Quality Images and Videos The foundation of any successful visual content is high-quality media. Ensure your images and videos are clear, well-composed, and relevant to your target audience. Optimize File Names Before uploading images or videos, rename the files to include descriptive keywords. Read this article.

Creativity 87

Creativity Optimization SEO Content 87

Marketing Insider Group

FEBRUARY 12, 2024

Image Source: BusinessDIT Website UX is about creating an experience that’s not just usable, but delightful. Image Source: Digital Silk So, how do you analyze your website’s UX to make sure you’re not part of that statistic? Dive into Analytics: Marketing tools like Google Analytics can be your best friend.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Marketing Insider Group

NOVEMBER 29, 2022

If not, you may be able to make a handful of basic accessibility improvements, such as adding alt text to images or captions to videos, that make a major difference in enhancing accessibility. Feature high-quality product images, provide an easy-to-use search/filter tool, and offer a range of payment options.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. Facebook : With its diverse user base, Facebook’s algorithm promotes a variety of content types, from videos and images to in-depth articles, to engage a broad audience. However, various SEO pitfalls can hinder these outcomes.

Social Media 98

Social Media SEO Optimization Media 98

Marketing Insider Group

JULY 24, 2023

Image Source: Quattr Maybe they’re related to the same topic, have the same search intent, or are just semantically related. Image Source: Moz Remember, the goal here is to get each page to rank for a whole bunch of closely related keywords. Categorize Your Keywords Now that you’ve got your list, it’s time to get organized.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

Litmus

MAY 25, 2023

From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes. Kimberly says: You know how in marketing, one CTA is the best practice? Let’s dive in! It was fun and educational throughout. Nicely done, Who Gives A Crap.

Storytelling 80

Storytelling Newsletter Impressions Design 80

Marketing Insider Group

NOVEMBER 20, 2023

At Marketing Insider Group, we believe in the power of quality. Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. The Evolution of SEO At Marketing Insider Group (MIG), we’ve witnessed the fascinating journey of SEO.

Marketing AI 245

Marketing AI Lead Ranking User-Generated Content SEO 245

BOP Design

JUNE 13, 2023

Provide alternative text descriptions for images and graphics ‘Alt text’ is short for ‘alternative text’ and is an attribute that is added to an HTML image tag. Its purpose is to convey image content to visitors who are unable to see the image.

Design 62

Design Marketing Websites B2B Guidelines 62

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Marketing Insider Group

FEBRUARY 22, 2021

You hear people singing the praises of content marketing all the time but, really, why should you care? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Marketing Insider Group. More Chances for Image Optimization.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Valasys

JUNE 27, 2023

In today’s digital landscape, images are a quintessential component of every website, playing a critical role in improving user experience, engagement, and overall site traffic. Image SEO has a lot of potential. However, it’s not enough to just have beautiful, relevant images.

SEO 52

SEO SERP Mobile Marketing Keywords 52

SmartBug Media

DECEMBER 19, 2022

Alt Attribute or Alt Text. Screen readers will read an alt attribute, telling the user what the image is on their display. Alt text is the entered value of the alt attribute. It is a snippet of descriptive text about the image. Anchor Text. Good anchor text is descriptive.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

BenchmarkONE

DECEMBER 1, 2022

You’re creating stories, reels, and posts, but are you truly getting the most out of this powerful marketing tool? Use Alt Text on Instagram. Alternative text, or alt text, is the description that appears in place of an image if the image fails to load. Screen readers don’t translate images.

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

Litmus

SEPTEMBER 16, 2020

The tech industry is buzzing with these two words, and email marketing is no exception. There’s no denying it… Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers. In 2018, Apple added Dark Mode to its desktop email client. Tweet this ?.

Email Marketing 145

Email Marketing Paid Search Agency Class Eye-Tracking 145

Adobe Experience Cloud Blog

JANUARY 4, 2017

Author: Mike Madden “Don’t you just love when all of your images get blocked by ISPs?”–said said no email marketer ever (unless it was sarcastic). Luckily, we have ALT tags, which are alternative text tags for images. What is an ALT Tag in Email Marketing? Think of ALT tags as your backup plan.

Tagging 110

Tagging Email Marketing Planning Marketo 110

Litmus

NOVEMBER 16, 2023

Many brands today are grabbing subscriber attention and getting their message across with well-styled copy and few or no images. You looked at the large, bold text at the very top of the message first, didn’t you? How to add bold text to your email There are several ways to bold your text. What’s a typeface?

Class 101

Class Tagging Paid Search Agency Design 101

Martech

SEPTEMBER 7, 2022

What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? They and their families are a $288 billion market, according to We Are Purple , a U.K. Connecting with them requires implementing accessible marketing. Good news: There is.

Optimization 110

Optimization Paid Search Agency Advertising Agencies Amazon 110

B2B Marketing Insights - WE

MARCH 16, 2022

By finding related content within your site, you can add keyword-rich anchor text for internal linking this content. Anchor text within links can be an SEO signal and drawing attention to these keywords on multiple pages can help your Google rankings. Make sure not to keyword stuff your anchor text. Title tags.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Navigate the Channel

SEPTEMBER 5, 2023

Raising the Bar: Beyond Previous Efforts Up until now, much of the emphasis has been on following Google’s lead, tagging image and video content to cater to visually impaired users through screen reading software. Color Contrast: Maintain sufficient color contrast between text and background for readability.

Marketing Websites 65

Marketing Websites Guidelines FAQ Tagging 65

Litmus

MAY 25, 2023

From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes. View this post on Instagram A post shared by Litmus (@litmusapp) Kimberly says: You know how in marketing, one CTA is the best practice? Let’s dive in!

Storytelling 55

Storytelling Newsletter Impressions Design 55

ClearVoice

AUGUST 6, 2021

What is an image mega block? An image mega block is a SERP feature that may appear along with organic search results. The image mega block displays several rows and columns of images, each of which includes top-ranking results for the searched keyword in Google Images. Examples of Google image results.

Google 98

Google SERP High Quality Lead Keywords 98

Brandpoint

DECEMBER 17, 2020

While the recommended changes may require an investment of time, money and manpower, experts advise that the organizations could benefit in the following ways: The improvements could make your site available to entirely new audiences and/or markets. Americans with disabilities make up a full 26% of the U.S. population.

Marketing Websites 150

Marketing Websites Guidelines Internet Marketing Ethics 150

Brightedge

OCTOBER 28, 2022

We’re here to share with you some updates that happened in the search world over the last month, curating some of the more interesting and important happenings that could affect your digital marketing strategy as we quickly approach the end of the year. Importance of Alt Text and Accessibility, verdict: humans first, search second.

SEO 52

SEO CAN-SPAM Differentiation Click Rate 52

Scoop.it

MARCH 22, 2022

As email marketers, when you sit down to design an email campaign, what’s your ultimate goal? When the color of your text is similar to that of your background, users will have a tough time distinguishing them. Write descriptive alt texts. Avoid Using Too Many Images. You must let your email copy breathe.

CAN-SPAM 86

CAN-SPAM Email Marketing Email Campaigns Design 86

Litmus

JULY 28, 2021

In email, your first impression is made up of three parts: the sender or from name, the subject line, and the preview text. But preview text is a whole different situation. In this post, we’ll discuss how to take control of your preview text to ensure your email’s first impression is flawless. What the heck is preview text? .

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Litmus

NOVEMBER 20, 2023

Read on as we dive into key aspects for email marketers to consider when evaluating the use of AI in their workflows. For example, ChatGPT can quickly generate text based on a specified set of inputs, and coding assistants like GitHub Copilot can easily provide autocomplete suggestions while you code. Does the code render well?

Marketing AI 65

Marketing AI Email Marketing Tools Privacy Policies 65

Schubert B2B

FEBRUARY 22, 2022

Email campaigns are critical to any effective marketing strategy because they keep you in touch with current or prospective customers throughout their buying journey. Common Email Marketing Pitfalls. Images can be an effective tool, but too many images can disrupt the flow of the email. The first is a bad subject line.

Email Marketing 116

Email Marketing CAN-SPAM Email Campaigns Segmentation 116

Brightedge

APRIL 15, 2021

If you’re a digital marketer and landed on this page, it’s likely because you’re looking to understand SEO. Last year, especially due to the global pandemic, consumers shifted to more online purchasing and B2B companies shifted their marketing strategies to target online users. Image and Video alt text. Title tags.

SEO 82

SEO SERP Tagging Keywords 82

SmartBug Media

JUNE 26, 2023

Use a responsive type that adjusts to different screen sizes, and make sure your fonts and images are easily readable on smaller screens. Use high-quality images. Use high-quality images that are relevant to your message and complement your brand. Keep it (mostly) short and sweet.

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. If you ask questions in your headers and then answer them in the text that follows, you will find favor with the bots. Users can scan your text more easily when shorter.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62