Webbiquity

MARCH 5, 2020

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk. Until now that is.

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

Hubspot

APRIL 17, 2018

Google Sheets can be used for a lot more than just storing and organizing your data. Before we dive into the 12 Google Sheet add-ons, here’s a brief overview on how to download a Google Sheets add-on: 1. Open new or existing google spreadsheet. Click add ons in navigation bar ? get add ons”.

Google 72

Google Lead Ranking Allocation Work Management 72

Marketing Insider Group

JUNE 29, 2021

Having an SEO strategy is a no brainer for content marketers. A quick Google search for SEO auditing tools will show you 1.3 SEO audits are essential to a good SEO-driven content marketing strategy because they ensure content stays relevant and highly ranked. Google Sheets. Quick Takeaways. You read it right.

SEO 349

SEO Tools Keywords User-Generated Content 349

Webbiquity

NOVEMBER 16, 2021

Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Sparrow is a data and reporting platform for marketers. The Discussion.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

SendX

AUGUST 13, 2020

Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment. In this blog, we will discuss marketing tools that will boost your company’s productivity, collaboration and communication. Google Meet Check out Google Meet, a video conferencing software developed by Google.

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

Act-On

APRIL 10, 2024

Luckily for marketers, lead scoring exists. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. For marketing and sales teams, that handoff is a potential minefield. Too early, and everyone wastes time. How does lead scoring work?

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Outbrain

MARCH 10, 2020

For marketers using Outbrain, a top priority is a complete and holistic view of online data to optimize campaigns and maximize results. Via its partnership with Outbrain Amplify, marketers can seamlessly connect their Outbrain data to Google Data Studio, Google Sheets and Microsoft Excel. The post New!

Google 52

Google Advertising Agencies API Budget Programs 52

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. Marketing Funnel Enhancement : Direct leads into your marketing funnel to boost conversions.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. Marketing Funnel Enhancement : Direct leads into your marketing funnel to boost conversions.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. What Is Google Analytics 4 (GA4) and How Does it Differ from Universal Analytics (UA)? Why Use Google Analytics 4?

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Martech

JANUARY 19, 2023

In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. For example, I asked ChatGPT to tell me the three most important elements in marketing but to give me the answer in the form of a haiku.

Marketing AI 136

Marketing AI Paid Search Agency Marketing Analytics Tools Wikipedia 136

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. No surprise there.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Hubspot

APRIL 3, 2019

Nowadays, I use Google Maps as the primary decision-maker, instead. Here, we're going to cover how you can optimize your Google My Business account to ensure you appear on Google Maps, as well as marketing tactics you can employ to improve your local SEO. How to Optimize Your Google My Business Account.

Google 77

Google Marketing Strategy Marketing & Strategy Blogger 77

Martech

DECEMBER 28, 2023

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach.

Work Management 110

Work Management Marketing Automation Services Marketing Management Marketing AI 110

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. I am trained with MarTech content. I am trained with MarTech content.

Paid Content 105

Paid Content Campaigns Allocation Marketing AI 105

Moz

OCTOBER 22, 2018

Posted by MiriamEllis They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. We’ll explore both topics, as follows. Controllable? Controllable?

Google 54

Google Enterprise Management CAN-SPAM Work Management 54

Optinmonster

MARCH 27, 2024

Lazy marketing brings poor results. If others are lazy with their marketing, and you put a bit more effort into how you engage with your audience and prospects, you’ll get ahead. That’s why adding your leads into a project management tool can be a great move for your marketing efforts.

Lead Generation 72

Lead Generation Marketing Automation Services Lead Ranking Lead Scoring 72

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Hubspot

MAY 9, 2016

While it might not be as powerful as the industry standard, Microsoft Excel, Google's online spreadsheet tool, Google Sheets, provides several other advantages. Want to uncover some useful Google Doc tricks while you're at it? Check out this post for 15 Google Doc features you probably didn't know existed.).

Google 28

Google Validation Marketing Analytics Tools Rules 28

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. Web traffic.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Litmus

JUNE 30, 2023

We’re kicking off another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing. News headlines In lighter news Email Client Market Share Community happenings News headlines Gmail makes enhancements to their mail merge feature. JP Morgan has been fined $4 million by U.S.

Email Marketing 79

Email Marketing VALS Marketing Management Privacy 79

Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-Channel 223

Multi-Channel Advertising Channels Work Management Marketing Management 223

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights. Google Analytics.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Content Marketing Institute

MAY 17, 2021

In Google, beauty is in the eyes of crawlers. They look at everything from your text to your meta tags to your style sheets. Continue reading → The post 3 Quality Signals That Help Content Rank Higher in SERPs appeared first on Content Marketing Institute.

SERP 139

SERP Content Tagging Search Marketing 139

Envy

FEBRUARY 21, 2022

You probably already know this, but showing how your marketing efforts impact the organization is usually not a simple process. What happens when you encounter a problem, such as when you’re unable to build the report that you so badly want, and need to use an external tool, such as Google Sheets?

Hubspot 116

Hubspot Features Press Marketing Report 116

Act-On

AUGUST 23, 2018

Get advanced marketing metrics with Engagement Insights, an easy-to-use templated approach to measuring marketing performance with Google Sheets or Excel.

Template 100

Template Google Marketing Analytics 100

Content Marketing Institute

MARCH 2, 2020

You’re familiar with Google Docs and Sheets, but have you used Google Data Studio? Continue reading → The post How to Visualize Data With Google Data Studio appeared first on Content Marketing Institute. The free tool lets you turn data into eye-catching visuals and easy-to-read reports.

Google 131

Google Marketing Report Tools Content Marketing 131

Launch Marketing

NOVEMBER 17, 2021

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

ActiveDEMAND

MAY 18, 2022

A measurement plan is a marketing document created to help define how marketing KPIs will be measured. Meeting 1: Marketing Team. Your first meeting should be a brief one with the internal marketing team. You should be able to get 80% of the marketing metrics well defined and documented in this meeting. Google PPC.

Planning 80

Planning Sample PPC Marketing & Strategy 80

Blue Flame Thinking

MARCH 6, 2023

On July 1st, 2023, Google Analytics 4 (GA4) will officially replace Universal Analytics. At some unknown point between now and then, Google’s new GA4 migration assistant will automatically create a new GA4 property for you, reusing the existing site tags from UA. So what does that mean, and what do you need to do before then?

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google Tagging 81

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

Cost Per Click 110

Cost Per Click Google Optimization CPC 110

Exo B2B

DECEMBER 7, 2020

To make your life easier, consolidate information into one Excel sheet. Click “Ok” then you will see an Excel sheet added. You can see your product markets. How about Google Sheet? Google Sheet , for example, allows you to import data into a sheet and make collaboration easier.

Analysis 59

Analysis Marketing Analytics Tools Google Analytics 59

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

B2B 105

B2B Case Study Case Studies Content 105

Exo B2B

MAY 29, 2023

Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. Start by mapping out your marketing processes. As I wrote in my previous post “What is B2B marketing automation?”, The post Marketing research: where and how should you integrate it?

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. “The Dig deeper: Spreadsheets remain critical for marketers. However, just having a MAP isn’t enough.

Marketing Automation Services 112

Marketing Automation Services Marketing Automation Automation Optimization 112

Albacross

APRIL 20, 2022

Improve Sales and Marketing Efficiency with In-Depth Technology Insights. It’s particularly valuable for tech companies looking to: Hyper target marketing campaigns: build extremely customized nurturing campaigns based on your prospect’s tech stack. Google Sheets Is Fully Available to Pro Customers.

De-duplication 52

De-duplication Hubspot Outreach Segmentation 52