SmartBrief - Marketing

FEBRUARY 11, 2024

It’s frustrating, but the solution might be simpler than you think: adjusting your email calls-to-action. We’ll delve into why they’re crucial for success, explore various types of CTAs and provide practical tips to craft irresistible CTAs that compel your audience to take action.

Urgency Marketing 89

Urgency Marketing Click Rate Email Marketing Act-On 89

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. Clearly, people care about what others have to say about businesses they’re considering. Case studies are one of the most powerful forms of content to have in your marketing repertoire. They’ll also gain valuable and memorable insights into your business strategies.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Heinz Marketing

FEBRUARY 16, 2023

By Dan Baron , Marketing Consultant at Heinz Marketing As social media platforms continue to evolve, marketers are always looking for new ways to reach their audiences. However, the question remains… Is TikTok a viable platform for B2B marketing?

B2B Marketing 102

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 102

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? In the world digital marketing, every touchpoint with your audience matters. One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 68

Examples Webinar Metrics Marketing & Strategy Landing Pages 68

Brandpoint

OCTOBER 7, 2021

In the marketing world, it’s easy to confuse copywriting and content marketing. However, content marketing and copywriting are distinctly different. What is content marketing? The goal of an organization’s content marketing efforts is to create content that customers find useful and entertaining.

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

Unbounce

NOVEMBER 16, 2021

You can’t just slap some keywords on your ad and call it a day. Plenty of folks who browse ads are still deciding how they feel about different brands on the market. Plenty of folks who browse ads are still deciding how they feel about different brands on the market. for display, while Facebook Ads have an average CPA of $19.68.

Cost per Acquisition 144

Cost per Acquisition Paid Search Agency Marketing Budget Ads 144

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. Your social media platforms can be a gold mine for leads.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Optinmonster

DECEMBER 30, 2023

They were usually folded in half so passersby could see the top half of the front page. Why ‘Above the Fold’ Matters for Online Businesses? First impressions are crucial. But if you get their attention, and they’ll stick around, subscribe, and buy. The “fold” is the bottom of the screen.

Examples 87

Examples Content Trigger Marketing Eye-Tracking 87

QuanticMind

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. What is Direct Response Marketing?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. Your social media platforms can be a gold mine for leads.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). Every piece of content should have a call to action (“CTA” in marketing speak). This is Digital Marketing 101 stuff. People don’t like being marketed to, especially when they’re being marketed to. Use action words.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Scoop.it

JANUARY 12, 2023

Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform. And marketers are leveraging this opportunity to increase their sales, boost their conversions and achieve their overall goals. Signup for a Business Page.

Promotion 86

Promotion Facebook Tips Brand Identity 86

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Eighty-seven. Graphic source: Keap report.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. With email marketing comes email marketing performance.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Sprout Social

JANUARY 26, 2023

Think about your favorite store or business. Maybe, you’ve even left that business a review. Maybe, you’ve even left that business a review. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. How did you find it?

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

Sprout Social

OCTOBER 28, 2021

Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. Let’s familiarize ourselves with some of the big platforms’ offerings: Facebook Shops: On Facebook, brands can set up free Facebook Shops which are hosted within their Facebook business profile.

Examples 117

Examples High Quality Lead eCommerce Facebook 117

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. So, what does plagiarism look like in today’s world? What is social media plagiarism?

Ethics 121

Ethics Social Media Trends Copyright 121

DAGMAR Marketing

JANUARY 14, 2022

This means more marketers and advertisers will be expanding their ad spend, but on which platforms? As a result, many businesses are considering leveraging this video-centric social media platform to refine their digital advertising strategy and better reach their audience. This alone can provide your business with a great advantage.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Huptech Web

NOVEMBER 3, 2023

Plus, your website looks impressive; you’re busy attracting visitors and making sales. The Average Conversion Rate of a Page is 2.4% So now, it’s time to create the perfect button that convinces your customers to do what you want. In e-commerce, a good button can persuade more shoppers to buy from your online store.

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

Sprout Social

AUGUST 18, 2022

In this post, we’ll discuss what Instagram creator accounts are, who might use them and the differences and similarities between creator, business and personal accounts. Instagram creator accounts give you access to tools that personal accounts and even business accounts don’t necessarily have access to.

Tagging 116

Tagging Eye-Tracking Profiling Ethics 116

Optinmonster

NOVEMBER 9, 2021

Here are just a few ways these campaigns will help your business: Grow Your Email List : Attract new subscribers with FAST results. Or, when they hit the back button on their mobile browser. We found these two actions usually indicated someone was about to leave your website. Want to see exit popups in action?

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? But first, let’s get clear on what a promotional email is and why it’s such a valuable asset to your marketing strategy. 9 promotional email examples. 9 promotional email examples. How to write a promotional email.

Promotion 139

Promotion Examples Landing Pages Click Rate 139

Sprout Social

FEBRUARY 23, 2022

The setup of the Shops platform is straightforward for both business owners and customers alike. Before we get into the nitty-gritty, let’s highlight the advantages of setting up Instagram shopping for your business. Squeeze more out of your existing ecommerce marketing efforts. Turn your followers into customers faster.

Ideal Customer Profiles 130

Ideal Customer Profiles eCommerce Top of Funnel Tagging 130

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Metadata

NOVEMBER 7, 2023

A button with a simple phrase can be the difference between a meaningless impression on your ad and a click that turns into pipeline. We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. You might be asking this question: Which ones should I use on Facebook and LinkedIn?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Optinmonster

JUNE 13, 2022

Are you looking for gamification marketing ideas for your website? Gamification marketing is a fun and easy way to boost engagement, conversions, and revenue. In this article, you’ll learn about the benefits of gamification in marketing and 8 engaging gamification marketing ideas to use for your business.

Best Practices 72

Best Practices Urgency Marketing Work Management Marketing Management 72

Launch Marketing

FEBRUARY 15, 2023

You can visualize it; a remarkable website with engaging graphics, sophisticated conversion paths and detailed product pages, but how do you bring that vision to life? What pages are vital to the user experience? Are those pages easy to find in the navigation? Is the site easy to navigate on a mobile device?

Marketing Websites 62

Marketing Websites Marketing Budget Buyer Personas Marketing Budget Creation 62

ClickZ

AUGUST 27, 2020

30-second summary: Washington-based iZooto provides technology to help businesses retarget their website visitors with personalized web push notifications. You can send notifications so that they occur immediately based on actions or triggers, or schedule them in advance. Timing is everything when it comes to push notifications.

Clickthrough 119

Clickthrough Opt-out Opt-in Paid Search Agency 119

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Anyword

MAY 16, 2022

Chances are you’re interested in more than just the number of people who read your article – you want them to actually take some sort of action after reading it, like subscribing to your email list or purchasing something from your store. The best way is through a call-to-action. The best way is through a call-to-action.

Copywriting 90

Copywriting Landing Pages Urgency Marketing CTR 90

Hubspot

SEPTEMBER 17, 2020

When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before. More often than not, those clients soon realized how helpful Instagram could be for their business. Ultimately, it's impossible to ignore the success your business could have on Instagram.

Business 101

Business Ideal Customer Profiles Work Management Advertising Agencies 101

Sprout Social

SEPTEMBER 19, 2019

While that’s still important to up your social media engagement , there’s more to it than that when it comes to getting your potential customers to take action. To make that happen, you need to be able to write strong copy and call to action phrases that make your audience want to do what you’re asking them to do.

Top of Funnel 108

Top of Funnel Examples Conversion Urgency Marketing 108