Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Engineers expect technical accuracy and industry insights, but GenAI alone cannot meet those expectations.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Scoop.it

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough. So, how is one to choose?

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Marketing Insider Group

MARCH 18, 2019

If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work.

Content 279

Content Work Management Content Marketing Effectiveness 279

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Not sure where to start when choosing a content creation platform? Use G2’s Spring 2023 Enterprise Grid® Report for Content Creation to choose the best content creation software.

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

Marketing Insider Group

JUNE 26, 2019

A strong and consistent content creation workflow is essential to your content marketing success. Content creation should not only be the responsibility of the marketing department. Integrating your content creation in […].

Paid Search Agency 266

Paid Search Agency Ad Building Companies Content 266

Industrial Marketing Today

FEBRUARY 5, 2020

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes. This is only a content summary. This is only a content summary.

Content 134

Content Marketing Activities Content Marketing 134

Contently

JANUARY 3, 2023

Generative AI allows machines to create content, including graphics and videos. It is creating new content at a rapid pace, not just consuming and processing existing content. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? Why does AI ethics matter?

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

Buffer

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

DivvyHQ

MAY 15, 2023

Content creation can be tricky, but with the right strategy and process, you can create effective content that not only meets but exceeds your expectations. Learn more about how to optimize your content creation process with Divvy and get ready to take your content to the next level!

Process 89

Process Content Optimization Effectiveness 89

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Repurpose top-performing content.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. “How At Insider Marketing Group, we believe in the power of employee-shared content.

Generation 296

Generation Content Paid Search Agency Trust Marketing 296

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. This is where AI tools for content creation can come into play. In fact, according to Insider Intelligence , 3 in 4 marketers are using AI tools for content creation.

Tools 62

Tools Social Media Work Management Content 62

Content Marketing Institute

DECEMBER 13, 2021

Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Continue reading → The post 9 Questions to Help You Prioritize Content Creation [Template] appeared first on Content Marketing Institute. Here's how to do that.

Template 142

Template Content Organization Planning 142

Content4Demand

NOVEMBER 8, 2022

If it seems like the bar for B2B content gets higher every year, you’re not wrong. We developed The Expert’s Guide to Buyer-Focused Content Marketing to help you reimagine content storytelling with helpful how-to’s and real examples of boundary-busting content. Is it: Immersing buyers in your story?

Practices 93

Practices Best Practices Content Work Management 93

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. What is a content calendar?

Content 82

Content Work Management Ad Frequency Marketing Management 82

Content Marketing Institute

AUGUST 15, 2023

You spend too much time focused on the antiquated ideas about content performance, distribution, and outcomes and not enough time on how you arrived at the publish button. Learn how to give the content creation the process it deserves.

Content 90

Content Distribution Spending Process 90

Martech

JULY 14, 2023

Artificial intelligence continues to take the marketing world by storm. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 Learn more about the best practices you should follow to create high-level content with the help of AI.

Marketing AI 98

Marketing AI Practices Tools Copyright 98

Benchmark Email

JANUARY 30, 2023

One of the most critical aspects of a successful business is the alignment of sales and marketing. How is your marketing team expected to deliver quality leads to the sales team if they don’t know leads’ pain points? The less they communicate, the harder it becomes for both departments to reach their goals.

Advertising Benchmark 98

Advertising Benchmark Content Email Marketing Marketing 98

ClearVoice

JULY 31, 2023

In the realm of content creation, this blueprint comes as a well-constructed brief. A brief is the first step toward building content that not only meets your requirements but truly captures your vision. Streamlining the Writing Process An effective brief also serves as a roadmap, guiding writers through content creation.

Optimization 92

Optimization Content Enterprise Management Psychographics 92

Influitive

MARCH 29, 2021

CommUnity is the name of UserTesting’s award-winning advocacy program and its success has been spearheaded by Lauren Turner, their Senior Customer Marketing Manager. The post From Content Creation to ROI: A Day in the Life of a Customer Marketer appeared first on Influitive.

ROI 162

ROI Marketing Management Communities Content 162

Contently

MAY 4, 2023

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. They’re busy — and content isn’t on their list of KPIs.

SME 143

SME Work Management Tips Content 143

Benchmark Email

JUNE 14, 2023

Content is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation, a lot of good things can happen. The better you know… The post The Only Guide You’ll Ever Need For Content Creation appeared first on Benchmark Email.

Advertising Benchmark 98

Advertising Benchmark Content Marketing Automation Automation 98

Content Marketing Institute

MAY 25, 2021

Every content marketer knows there’s so much more to content creation than thinking up ideas and writing them down. This guide will help you gather the resources and skills you need to create content that delivers for your audience and your brand every time.

Content 132

Content Resources Content Marketing Brand Identity 132

KoMarketing Associates

MARCH 9, 2022

As more marketers turn to content to achieve key initiatives, new research indicates that they are still only putting a few members of their team in charge of creating assets. recently published its “Content Matters Report 2022,” and statistics indicated that over the past year, most marketers (66%) have created more content.

Content 260

Content Statistics Marketing & Strategy Traffic 260

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. It shouldn’t create 100% of your content, but it can be part of your content creation. Content creation still requires the invaluable human element.

Marketing AI 90

Marketing AI Work Management B2B Marketing Management 90

Martech

JANUARY 20, 2022

The firm says there are now more than 50 vendors in the AI content space. AIContentGen Senior Analyst John Cass told us, “The industry has grown rapidly, with over 53 companies, as our market map shows, and while the number of companies doesn’t indicate clients it does highlight the market development.

Lock-In 131

Lock-In Content Copywriting Vendors 131

Marketing Insider Group

SEPTEMBER 13, 2017

As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance. One of the most elusive tactics is to optimize content for audience and situation relevance. Yet marketers currently struggle […].

Content 195

Content Tactics Studies Relevance 195

Acrolinx

NOVEMBER 30, 2023

To get your … Continue reading "Compelling Content 101: A Guide to Strategic Content Creation for Financial Services Marketing" The post Compelling Content 101: A Guide to Strategic Content Creation for Financial Services Marketing appeared first on Acrolinx.

Service 52

Service Content Marketing 52

SendX

MARCH 25, 2024

If you’re anything like most content creators, you want to know how to increase YouTube views. It’s understandable when you consider how much work goes into the creation of a video.

Youtube 315

Youtube Email Marketing Video Marketing Marketing 315

Content Marketing Institute

OCTOBER 6, 2021

10+ Tools to Spark Content Creation appeared first on Content Marketing Institute. Here are more than 10 tips, tricks, and tools to help you go from stagnant to fresh. Continue reading → The post Out of Ideas?

Tools 141

Tools Content Tips Content Marketing 141

ClearVoice

JULY 18, 2022

Brands create a lot of digital assets, such as written content, images, and videos, to promote their products and services. But how can marketers ensure teams across different departments (e.g., Learn how a digital management system can streamline your content creation process and save you money.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Blue Flame Thinking

MARCH 16, 2023

We think these AI tools are a valuable addition to our toolkit and believe there are many ways marketers and agencies can take advantage of them. The Relationship Between AI, Marketers, and Agencies Idea generation Hit a wall in a brainstorming session and need more ideas? Consider asking ChatGPT to give you a list of ideas.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Ad Agencies Tools 95

Scoop.it

JUNE 22, 2023

With recent developments in generative AI, the question of ethical content creation and the use of human-made content has come into question. And while the generative AI industry is still in its infancy, many companies must take measures to balance automation with original high-quality content.

Ethics 77

Ethics Automation Allocation Content 77

Acrolinx

NOVEMBER 1, 2022

More and more businesses are diving into content creation, but are they optimizing this marketing channel? What is “good content,” and how do you create it? Here to … Continue reading "The State of Content Creation: How to Create and Optimize “Good Content,” with Robert Rose".

Optimization 98

Optimization Content Advertising Channels Business 98

Search Engine Journal

JULY 16, 2021

Learn how to think like an SEO pro to get all of your content performing its best. See how in this complete content creation guide. The post The Ultimate SEO Content Creation Guide appeared first on Search Engine Journal.

SEO 138

SEO Content Best Practices Content Marketing 138

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117