SendX

NOVEMBER 10, 2021

If your customers have recently begun a subscription or are consuming your digital product, you should send them a welcome email to walk them through the process. Then you're already familiar with transactional emails. Table of Contents. Types of Transactional Emails. Emails Confirming Account Activation and Verification. Final Word.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

NOVEMBER 10, 2021

If your customers have recently begun a subscription or are consuming your digital product, you should send them a welcome email to walk them through the process. Then you're already familiar with transactional emails. Table of Contents. Types of Transactional Emails. Emails Confirming Account Activation and Verification. Final Word.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? 87% of LinkedIn video marketers say it’s been an effective channel for them. 41% of marketers think video is THE best content format for building relationships that generate leads. 87% of LinkedIn video marketers say it’s been an effective channel for them.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

SendX

AUGUST 2, 2021

If your customers have recently begun a subscription or are consuming your digital product, you should send them a welcome email to walk them through the process. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password. Consider, for example, Avocode.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

SmartBug Media

JULY 25, 2023

Artificial intelligence (AI) technology is revolutionizing marketing as we know it. Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Martech

MAY 31, 2023

Professional development is essential, especially for those in dynamic fields like marketing and technology. Here are some marketing technology professional development books and podcasts that I find useful. For anyone who needs to brush up or learn more about modern B2B marketing and sales, this serves as a great foundational text.

Work Management 111

Work Management Viral Marketing Marketing Management Cold Calling 111

Stevens & Tate

JANUARY 31, 2023

When it comes to email marketing , you should always welcome the opportunity to do something a little bit different. Using a gift guide format, you can list several of your products and services as well as how they might benefit the prospect. Using their purchasing history, suggest products or services that may appeal to them.

Template 129

Template Marketing Prospects Open Rate Email Marketing 129

Zoominfo

SEPTEMBER 10, 2020

As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Loyalty marketing has evolved over the years. Source: ZoomInfo.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Biznology

MARCH 1, 2021

Superior employee experience, not just words Employees expect a consumer-grade experience Internal comms professionals as internal digital marketers Collaboration between functions, such as internal comms and human resources Messaging internally will require an approach of “intra-preneurship.” Key Takeaways: Experience. Common Mistakes.

Organization 156

Organization Work Management Internet Marketing Marketing Management 156

Webbiquity

APRIL 13, 2021

For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. There are reasons to question its long-term staying power. But as the example of Apple shows, there are also reason to question those reasons. An Android version is in the works.

Spyware 300

Spyware Lead Scoring Lead Ranking Twitter 300

Tony Zambito

NOVEMBER 4, 2020

Let us take a brief yet a closer look at each. It should come as no surprise that B2B buyers are taking their initial research on products and services online. Accelerant. A word we are beginning to hear and see more often. It is being used to describe the effects of COVID-19 in shaping B2B buyer behaviors.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

PureB2B

MAY 30, 2022

If you’re the kind of person who keeps a close eye on developing advertising and marketing techniques, working on always staying up to date with the latest advancements in the field, there’s a pretty good chance you’ll have heard of both AMB and TAS – or account-based marketing and target account selling. Which method should you use?

Account Based Marketing 62

Account Based Marketing Planning Work Management ABM 62

PureB2B

MAY 30, 2022

If you’re the kind of person who keeps a close eye on developing advertising and marketing techniques, working on always staying up to date with the latest advancements in the field, there’s a pretty good chance you’ll have heard of both AMB and TAS – or account-based marketing and target account selling. Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Planning Work Management ABM 62

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Heinz Marketing

MARCH 25, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. By Laura Blackwell Read to learn, beyond the brief, how and why to engage with the people you’re pitching to, and why you shouldn’t expect to win people over with minimal contact.

Impressions 52

Impressions B2B Sales Process Conversion 52

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Supercharge field service with AI Learn what high-performing service teams are doing with AI and automation to boost field service productivity. Most business leaders I speak with are always looking to increase their share of wallet on customer spend for similar products. They also know that customer trust can lead to more sales.

Work Management 105

Work Management Service Cross-Selling Training 105

BenchmarkONE

JULY 29, 2020

Marketing and Public Relations are often lumped into one. Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. At the core, marketing supports selling a particular product or service, whereas PR is used to create a positive image for the overall brand. .

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Martech

JUNE 8, 2023

In the wave of new generative AI products and features for martech applications unleashed since OpenAI’s launch of ChatGPT, it’s easy to forget the history of chatbots in customer service. NICE’s Enlighten AI offerings have already been on the market for three years; NICE’s CXone for eight years. Why we care.

Marketing Management 103

Marketing Management Marketing AI Service Generation 103

SalesIntel

NOVEMBER 14, 2022

A qualifying question is a question that is used to determine whether a potential customer is a good fit for your product or service. Qualifying questions are often used in sales and marketing to help identify the needs and interests of potential customers, and to determine whether they are likely to make a purchase.

Sales Qualified Leads 90

Sales Qualified Leads High Quality Lead Examples Best Practices 90

B2B Marketing Directions

MAY 5, 2019

Given the recent focus on marketing's responsibility for managing customer experiences and driving growth, the topic is as relevant and timely today as it was in the fall of 2012.) The Original Post In 1960, Theodore Levitt wrote a landmark article for the Harvard Business Review titled " Marketing Myopia."

Planning 74

Planning Work Management Marketing Management Paid Search Agency 74

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? With the right strategy in place, you can use email campaigns to generate new leads, share exciting product updates, and build lasting relationships with your target audience. What is B2B email marketing?

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Lead Scoring Lead Ranking 117

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

ClearVoice

SEPTEMBER 15, 2023

The Impact of Marketing Copywriters You might think that snagging a copywriter for your business is as easy as finding one whose rates match your budget. Ideally, they are a pro at writing all sorts of stuff, from snappy marketing emails to engaging blog posts and impeccable website copy. Not so fast. Thankfully, we have you covered.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Salesforce Marketing Cloud

AUGUST 30, 2023

According to our research, 88% of customers say the experience a company provides is just as important as its products or services. These organizations report improvements in worker productivity, customer satisfaction, cost reduction , and brand loyalty — all of which contribute to faster ROI. The result?

Work Management 52

Work Management Marketing Management Efficiency Service 52

Martech

AUGUST 5, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what comes first, strategy or operations? What is highlighted, however, is just how indispensable the operations side of marketing is. Editorial Director.

Digital Asset Management 110

Digital Asset Management Enterprise Management Work Management Marketing Management 110

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This is where video marketing excels.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Biznology

JANUARY 8, 2018

They can then turn to your company and sell you access to your own customers and markets! Technology is how we operate a business, connect with suppliers and partners, and deliver products and services — along with how your company connects to every customer personally. They’ll call it advertising and retail. Media roadmap.

Marketing Automation Services 173

Marketing Automation Services Digital Transformation Advertising Agencies Amazon 173

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 121

Personalization Practices Allocation Enterprise Management 121

Zoominfo

NOVEMBER 17, 2021

That means it’s time to start thinking about which aspects of pandemic working life will endure, and which ones will be consigned to the history books. The world where sellers and marketers had just a few tools to survive is gone,” Bryerton says. That doesn’t mean working life will simply bounce back to its pre-pandemic normal.

Zoominfo 100

Zoominfo Work Management Marketing Management Correlation 100

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page.

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

ClearVoice

JULY 14, 2023

What does this mean for email marketers? Why sales emails matter in marketing The primary objective of a sales email is to introduce a company’s products and services. Sales emails are integral to marketing for several reasons. Every day, the average email user receives 147 messages.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

seo.co

NOVEMBER 10, 2022

It really depends on what data you need and your digital marketing strategy. It really depends on what data you need and your digital marketing strategy. In brief, here are some basic pros and cons of using Ahrefs, as compared to other marketing tools. Ahrefs is a great tool for SEO professionals. What is Ahrefs?

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

Salesforce Marketing Cloud

JULY 19, 2023

Let’s look at five ways AI in customer service can help your team, especially if you’re interested in getting started with generative AI: Higher productivity: We found that 84% of IT leaders believe AI will help their organization better serve customers. Table of contents What is AI in customer service?

Marketing AI 52

Marketing AI Work Management Marketing Management Service 52

Zoominfo

JANUARY 22, 2019

Social media and review sites give customers free reign to voice their opinion about a business or product. Track specific keywords related to your company, products and brand so you’ll be alerted when a customer tweets negative feedback. And, unfortunately, it’s often the most disgruntled customers who are the most vocal.

Business 213

Business Zoominfo Opinions Contact Marketing 213

Hubspot

DECEMBER 12, 2018

A business plan includes a company overview, your company's short-term and long-term goals, information on your product or service, sales targets, expense budgets, your marketing plan, and a list including each member of your management team. An executive summary is a brief overview at the beginning of your business plan.

Examples 99

Examples Work Management Buyer Personas Planning 99