sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

ClickZ

NOVEMBER 3, 2023

Their cutting-edge approach combines multi-touch attribution and marketing mix modelling, offering clear insights on where to spend to achieve optimal results. With their advanced attribution model and cross-client data, Fospha helps brands optimise their ad strategies and maximise their growth.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

Webbiquity

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

Social Media 100

Social Media Vendors Media B2B 100

Mass Analytics

JUNE 14, 2023

7 Stats to Evaluate Your Marketing Mix Model In the previous part of this MMM Guide series, we explored one of the corner stones of Marketing Mix Modeling, which is Regression Analysis. Now that you have built a marketing mix model that makes sense, how do you make sure it’s statistically sound?

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104

KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. They’re well-respected in the field and are frequent contributors at influential marketing publications, as well as conference speakers. LinkedIn Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Convince & Convert

JUNE 1, 2011

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school. Offer links/stats from research that supports your position. Make Sure to Make Friends. Add “oomph” to your message with facts.

Social Media 141

Social Media Media PR Rules 141

Scoop.it

FEBRUARY 15, 2024

With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. Just to prove my point, check out the stats below. Your business probably already spends a lot of resources on content marketing for your blog and social media channels.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Optinmonster

JANUARY 14, 2024

Nearly a third of marketers (29%) actively incorporate content marketing into their strategies. The statistic that 29% of marketers actively use content marketing reflects its solid and consistent role in the marketing mix, emphasizing the value of content in engaging and retaining audiences.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Vision6

APRIL 30, 2024

More than one-third cite retention as the top challenge for their business in 2024, and the second-biggest overall marketing challenge. The study also found ANZ SMBs are most likely of any country to use email marketing (59 per cent) as their primary marketing channel, followed closely by social media (58 per cent).

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

Webbiquity

MAY 16, 2011

The corporate website is the focus of marketing efforts (as Vanessa Fox suggests ) according to 88% of marketers overall, but 93% of B2B marketers (see chart below). Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

ViewPoint

MAY 8, 2013

They can measure sales and create metrics for operations and finance but too often companies ask where the value is in marketing. Yes, the web and social media provide metrics and, that enables marketing to show results, ROI and possibly gain value with regard to the marketing mix that use these media.

Cost per Lead 120

Cost per Lead Budget Programs Paid Search Agency Stats 120

Mass Analytics

MARCH 1, 2023

Regression Analysis for Marketing Mix Modeling This comprehensive guide will give you an overview of what regression analysis is, its different types and how it can be leveraged in Marketing Mix Modeling. This makes it a very useful and common technique in building marketing mix models.

Marketing Mix 52

Marketing Mix Lead Ranking Analysis Sample 52

Porch Group Media

JANUARY 26, 2021

In addition to customer experience, the CMO Survey study also examined other areas such as social media. Spend on social media as a percentage of the overall marketing budget continues to rise. Social Media and the Customer Experience. Teens use these frequently, with 70% using these channels more than once a day.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Webbiquity

DECEMBER 16, 2013

Infographics About Content Marketing. Anyone involved in content marketing knows it’s important to mix it up, using a variety of content formats (text, images, video, etc.), Content Marketing And Its Impact On Your Business (Infographic) by Business2Community.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Moz

JANUARY 14, 2020

These points of differentiation are likely to become the major shifts in the online marketing mix over the next 5 years. For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. This stat summons the final wag for the long-tail of smaller specialist retailers. Race back up to the top!

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Porch Group Media

OCTOBER 9, 2019

In addition to customer experience, the CMO Survey study also examined other areas such as social media. Spend on social media as a percentage of the overall marketing budget continues to rise. Social Media and the Customer Experience. Customers reach brands across an average of seven social media channels (Pew).

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Hubspot

FEBRUARY 14, 2013

letters, catalogs, emails, or social media). along with three strategies to make your marketing more lovable -- and less spammy. Source: Journal of Economic Perspectives ) Tweet This Stat. said that more than half of their emails are from marketers. Source: Blue Kangaroo ) Tweet This Stat. So in the spirit of St.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

KoMarketing Associates

JANUARY 16, 2014

While I could ramble on about the importance of blogging within the B2B marketing mix, take a look at these statistics that put its adoption and effectiveness into perspective. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

Hubspot

AUGUST 31, 2011

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. Source ) Tweet This Stat!

Social Media 28

Social Media Statistics Social Marketing Media 28

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. For example, if you’re posting your ads on social media, you might be missing out on users who don’t have social media accounts.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

APRIL 7, 2011

It is clear that social media is increasingly becoming an important part of the marketing mix. Today, Social Media Examiner has released its 2011 Social Media Marketing Industry Report , an annual report surveying marketers about the role and application of social media in marketing.

Social Media 28

Social Media Social Marketing Paid Search Agency Media 28

Hubspot

JANUARY 28, 2014

Is Pinterest a part of your social media marketing mix? Social Media' Pinterest is one of the most popular social networks around -- but can you really make money from it? Heck yeah, you can, and this new infographic from Quick Sprout has the data to prove it! But enough with all this talk. See for yourself!

Twitter 28

Twitter Clickthrough Generation Stats 28

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  And why is it important to marketers?   How have these helped the success of your company, and what kind of budget and resources do you have to be so active in social media?

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Online accounted for 7% of the B2B marketing mix in 2008. Source : Buzz Marketing. Source : BizReport.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Adobe Experience Cloud Blog

DECEMBER 12, 2011

The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Algebra: It might not seem intuitive immediately, but there is a lot of algebra going into marketing in general, particularly in social media. It even has a name: Relationship algebra.

ROI 48

ROI Analytics Automation Marketing Automation Services 48

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. Email marketing, paid media campaigns, and conferences have marketing value.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 4 Marketing Management and Measurement Stats. B2B Marketing ). 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Top Rank Marketing

OCTOBER 23, 2023

This has been an infamous ongoing problem in B2B that has led to the dominance of performance marketing at the expense of brand building. Solution: Redefining the ROI of inbound marketing As the stats above demonstrate, the problem with B2B inbound marketing isn’t actually making the impact; it’s proving the impact has been made.

Inbound Marketing 140

Inbound Marketing B2B Marketing Planning Work Management 140

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. For example, say you are marketing office supplies.

Webinar Metrics 48

Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

distribion

APRIL 12, 2017

In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. With those stats, you can see why brands of all sizes have adopted email marketing as part of their distributed marketing mix, just as you have.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

SnapApp

JULY 11, 2017

Before we can serve our audiences well with outstanding marketing content, though, we have to understand their mindsets and behaviors. . Social media, online forums, review sites, even company intranets are connecting your buyers together. . Modern B2B Buyers and the Big Shift in Behavior. Two takeaways: People talk. Evaluation.

Buy 70

Buy Process B2B Peer-to-peer 70

Hubspot

MARCH 15, 2019

Not a great stat, but it does mean that 50% are surviving past the five-year mark. They can guide the creation of your market research, marketing plan, and customer personas, and serve as a fantastic jumping-off point if you're not sure where to begin. Social media. Content marketing. That's not so good.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Marketing Insider Group

OCTOBER 12, 2010

Related Posts: 7 Tips For Successful Lead Follow-up 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Contently

MARCH 11, 2024

Developing fully integrated, multi-channeled marketing campaigns on one or two big business issues carries a much greater punch in terms of building your brand and achieving your business objectives. In your mind, how does financial content fit into the larger content marketing mix?

Work Management 78

Work Management Marketing Management Marketing Budget Service 78

Marketing Insider Group

JUNE 30, 2020

The number one content marketing challenge faced by B2B marketers remains producing engaging content (60%), followed by measuring content effectiveness (57%) and producing content consistently (57%). Social Media. Use portions of previous work to create a new article or take a snippet and turn it into an image for social media.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Contently

DECEMBER 7, 2021

He also produces two award-winning shows: Cidiot , about moving from the city to the country; and Rising , conversations with marketing leaders on the way up, with Direct Agents. If you’re investing in podcasting as part of your marketing mix, how can you ensure yours will break through? Two million podcasts.

Paid Content 205

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 205