Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. A social media manager must be able to write well. Image credit: Austin Distel on Unsplash.

Social Media 308

Social Media Work Management Marketing Management Media 308

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Write Unique and Long Blog Posts.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. How Do Journalism and Content Marketing Differ? Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Marketing Insider Group

OCTOBER 11, 2023

Implementing the Hub and Spoke Strategy Video Source: Trusted Search Marketing The hub and spoke content model is a smart way to organize your content. For us, it’s content marketing. Conduct Research and Keyword Analysis Before you start writing, do some homework. Content Creation With your research in hand, start writing.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Marketing Insider Group

AUGUST 9, 2021

Anyone can write content, right? If you lump copywriting into a job description for someone who isn’t specialized to create content that converts, you risk losing leads and ultimately hurting your sales results. B2B copywriters need to know their clients, but they also need to know the audience they’re writing for. Image Source.

Copywriting 351

Copywriting Work Management Marketing Management Service 351

Marketing Insider Group

DECEMBER 19, 2022

Emotional headlines are one of the most powerful marketing tools. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. Writing Emotional Headlines. How Emotional Headlines Drive Traffic.

Copywriting 270

Copywriting Click Rate Urgency Marketing Lead Scoring 270

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ Why We Undertook This Study At Marketing Insider Group, we’re constantly exploring new frontiers in content creation. Can All Content Writing Be Automated? Initially, ChatGPT-3.5

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Luckily, our experts know a lot about high-quality content and are sure the right content marketing strategy is the key to success. When prospects share their contact information, they become leads.

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Marketing Insider Group

APRIL 8, 2024

At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Optinmonster

FEBRUARY 15, 2024

Of course, because you’re a SMART marketer. Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address. You deliver the lead magnet.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Spiralytics

MARCH 27, 2024

Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed. For writers, this gives them more diverse opportunities, whether in blog and creative writing or technical and business writing.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Go Beyond SEO

APRIL 18, 2024

This increases your online presence and brings in leads more likely to use your services. These tips are useful whether you manage a Pest Control PPC Agency or your own marketing. They handle ad writing, find the best keywords, and track your ads’ performance. This leads to ongoing success. Not skilled? No problem.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Salesforce Marketing Cloud

MARCH 19, 2024

By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. RAG can’t do its job without the vector database doing its job,” said Ryan Schellack, director of AI product marketing at Salesforce.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. To help, I’ve compiled a list of five common digital marketing mistakes and offered suggestions for how to address them without a lot of effort. Don’t write “Weekly Newsletter.”

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Write them on a sticky note that you post on your computer, your cubicle, your office wall or any place where you can see them daily and remind yourself about your intentions. Class is not in session! It’s not a fad.

Marketing AI 136

Marketing AI Email Marketing Planning Work Management 136

FMG Suite

APRIL 25, 2024

Those seeing none might start to believe it isn’t an effective marketing tool. According to HubSpot, the platform is 277% more effective at generating leads than other social media platforms. Write Your Copy For Your Audience Many social media users think the bulk of their message relies on their content. Why LinkedIn?

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing AI 132

Marketing AI Work Management Effectiveness B2B Marketing 132

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Marketing Automation Services 127

Marketing Automation Services Marketing AI Marketing Automation Automation 127

Oktopost

JANUARY 16, 2024

Clari Clari is a revenue operation platform, helping sales teams to drive customers from leads to conversion. Oktopost Made specifically for B2B organizations, Oktopost is a social media engagement suite that empowers not only marketing, but revenue teams as well. This way, your sellers are not posting repetitive, unoriginal content.

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62

Brandpoint

FEBRUARY 13, 2023

If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. The question for now is, what does the emergence of AI technology like ChatGPT, Google’s Bard and others mean for marketers? For the foreseeable future, human marketers are still relevant and needed.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

Square 2 Marketing

NOVEMBER 14, 2023

This might seem like a crazy question to write an entire blog article about, but you may be surprised to learn that we hear this regularly, especially from companies that have never had any inbound marketing-generated leads. What should you do with these inbound leads?

Inbound Marketing 94

Inbound Marketing Marketing Qualified Leads Marketing Leads Leads 94

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Her story could be taken from the pages of a novel, like the many she reads, and also writes, in her free time. Talk about burying the lead!

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Press Conference 77

Animalz blog

JANUARY 23, 2023

Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. Here’s why and how you should integrate AI writing tools into your content marketing. From our experiments, some types of writing can be vastly aided by generative AI. It took us a long time to say that.

Tools 125

Tools Content Marketing Content Work Management 125

Optinmonster

JANUARY 9, 2024

If you want better results, whether that’s more leads, more email subscribers, or more sales, OptinMonster’s new AI Popups will get you there. Marketing is all about communication, so it’s no surprise to know that one of the biggest factors that can make or break a marketing campaign is copy.

Conversion Rate 76

Conversion Rate Optimization Conversion Copywriting 76

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. Why put all that effort into your content strategy?

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Contently

FEBRUARY 2, 2021

I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Copywriting and content marketing call for different skills and success metrics. web, email, blog, video).

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Besides, your blog content is really important for nurturing your leads and turning them into customers.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73