Exo B2B

MARCH 19, 2024

In other words, it’s coming… Google SGE is going to impact the way we do our searches, and that’s going to have a negative impact on your good old Google Analytics statistics. This means : Privilégier les «long tail keywords» (mot-clé longue traîne).

Marketing AI 52

Marketing AI Google B2B Marketing Long Tail Marketing 52

Only B2B

MARCH 10, 2022

Become a go-to source for industry news, trends, and statistics. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise. This regard for data may help you drastically improve your inbound lead creation.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Optinmonster

DECEMBER 20, 2023

Let’s chat about long-tail keywords. Don’t ignore long-tail keywords (longer, more specific phrases). If a keyword is a ghost town (read: low search volume indicating low competition), ranking high for it won’t do you much good. But here’s the twist – you don’t always need to chase the big fish.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Predictive analysis is a form of artificial intelligence that uses statistics and data mining techniques to forecast the likelihood of future outcomes. Predictive analysis is changing the B2B marketing landscape.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

accelerate agency

MAY 9, 2020

Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want. Time was that long tail keywords were also like gold dust for SERP results. Statistics.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Martech

APRIL 28, 2023

Generative AI models can find low-volume or long-tail keywords that make it easier to rank content. The good news is several generative AI statistics show marketers are starting to adopt this new technology, and for a good reason.

Marketing AI 131

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 131

Launch Marketing

JANUARY 27, 2021

Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.” Long-Tail Keywords: General searches that consist of more than three to four words and tend to be more focused such as “B2B marketing plan templates” or “technology for a marketing company.”

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Valasys

OCTOBER 20, 2020

These are various statistics that demonstrate the changing behavior of consumers and inclination towards voice search. Taking these statistics into account, search engines are drafting algorithms to enhance the accuracy of the search. One such example is that of the Hummingbird algorithm launched by Google in the year 2013.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

Content Marketing Institute

OCTOBER 16, 2018

Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. As it says on its home page, “find long tail keywords with low SEO difficulty.”.

Long Tail Marketing 102

Long Tail Marketing Google Domain Keywords 102

QuanticMind

JUNE 10, 2019

Frequency: Statistical Significance and The Long-Tail. The long-tail is a much talked about topic in SEM. But how long exactly is it? In the upper-funnel, there’s more volume so fewer keywords are long-tail. Generally, the deeper down into the funnel you go, the longer the tail gets.

Conversion 40

Conversion Top of Funnel Long Tail Marketing SEM 40

Brightedge

FEBRUARY 15, 2022

Look at the search statistics for the areas you want to target and figure out which search engines are most popular there. That said, there are several large countries that rely mostly on local search engines. Here are some examples of international search engines: China - Baidu. Russia - Yandex. South Korea - Naver.

Practices 141

Practices SEO Best Practices Domain 141

ClearVoice

JUNE 6, 2022

It also allows you to correct any information that is no longer true or update old statistics. Read the post and note any outdated information or statistics. Are there newer studies and statistics you can share? You can use k eyword research tools to find both new short- and long-tail keywords.

SEO 98

SEO Ad Frequency Eye-Tracking Keywords 98

Content Standard

AUGUST 12, 2020

Because voice search has fewer results, often only one, getting called out by voice assistants is statistically much more difficult than ranking on Google’s first page. Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach.

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95

seo.co

JANUARY 26, 2022

Here are several impressive statistics from 2020 : $1.7 Each tag has space for 20 characters, which means you can use long-tail keywords that go beyond basic one- or two-word phrases. Etsy has experienced tremendous growth over the past five years and is now one of the world’s largest ecommerce sites. 53 million active users.

SEO 104

SEO Lead Scoring Lead Ranking Marketing & Strategy 104

B2B Marketing Insights - WE

JUNE 8, 2022

Keyword research tips: Research your Competition Use Google related terms in search results for keyword ideas Use SEO tools to help you research keywords Identify long-tail keywords Prioritize your keywords. It is good to use both long-tail keywords and target keywords. Create a content plan.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

ClearVoice

JANUARY 28, 2020

We have found the most success with long-tailed key terms that have intent such as ‘boronic acid manufacturers in USA.’ ’ This long-tailed key-term is telling, the user is further along in their journey and shows intent.”. More words might mean less work.

Keywords 96

Keywords Advertising Agencies Long Tail Marketing Product 96

ClearVoice

SEPTEMBER 23, 2021

If it contains statistics or other data that might have become stale or out of data, mark that with a note that you’ll need to update those stats. . Identify long-tail keywords that are relevant to the piece, then add content to optimize for those keywords. . Evaluate whether the piece also needs updating or just optimization.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Valasys

JANUARY 23, 2023

Concentrate on Long-Tail Keywords High-traffic keywords might have a hefty cost per click. Find unique, long keywords to compete on a budget. Google’s autocomplete, statistics, and keyword planners may help you uncover lucrative long-tail keywords.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

KoMarketing Associates

AUGUST 18, 2015

While playing experience might be enough to tell you which properties are landed on the most, there is actually statistical evidence behind it as well. While freight shipping might be the “core” focus, it’s important to also own some of the long-tail variations and associated phrases like “LTL freight shipping” or “expedited freight shipping.”

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

QuanticMind

JANUARY 24, 2019

Consider these statistics : 59% of web visitors frequently use the internal search engine to navigate a website. That said, a common mistake marketers make is ignoring broad, unspecific phrases altogether when researching keywords, instead focusing entirely on long-tail keywords (phrases with three or more terms).

PPC 53

PPC Keywords Top of Funnel Research 53

Convert

JANUARY 17, 2024

The most effective optimization tactics were found to be: Adding quotes from recognized experts (this one performed the best) Citing authoritative sources Adding statistics All these three content optimization tactics make a lot of sense even if you are not trying to optimize for generative AI.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

seo.co

FEBRUARY 19, 2021

According to a study by Moz , it’s not strictly necessary to have H1 tags to rank – and in fact, the difference between an H1 tag and an H2 tag is statistically not significant. As long as it’s both unique and readable, you’ll be in a good spot. Include a long-tail keyword or phrase (with caution).

Tagging 85

Tagging SEO Lead Scoring Lead Ranking 85

Marketing Insider Group

AUGUST 6, 2015

For example, The Hummingbird update of 2013 began to recognize search queries using long-tailed keywords in order to decipher the context of the question, rather than chase the specific keywords within the question. The goal was to provide results that actually answered the question. Domain-level brand features 8.59%.

SEO 100

SEO Long Tail Marketing Domain Keywords 100

Valasys

NOVEMBER 23, 2022

To answer this, we have cumulated some statistics –Research by ‘Social Media Today’ shows that 97% of search engine users search online to find a local business, and a total of 46% of Google searches seek local information. For SEO that is solely focused on voice, you must investigate and identify long-tail keywords.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

EveryoneSocial

FEBRUARY 26, 2019

Before we get into some tips on improving your B2B content marketing strategy, I wanted to share some interesting statistics. These are only a handful of some the power statistics that prove why your company should prioritize a B2B content marketing strategy. Here are 27 of the best employee advocacy statistics. Demandmetric ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

KoMarketing Associates

AUGUST 11, 2015

So what is the best way to report on the day to day activities of a paid search campaign, allowing advertisers to get a better picture or understanding of the value behind their paid search statistics? Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Huptech Web

MARCH 10, 2023

In addition, product reviews can help you target long-tail keywords and improve your overall keyword strategy, which can positively impact your SEO efforts. If you’re still not convinced by the above benefits, look at the following statistics that will give you a deeper insight into the importance of product reviews.

Product 52

Product eCommerce Loyalty Budget Programs 52

seo.co

JUNE 18, 2021

However, along with general keywords, you need to use long-tail keywords that are more aligned with specific user intent. You could regularly post content covering such newsworthy topics as local car accident statistics and trends, product recalls, and similar topics that may overlap with those a journalist would cover.

SEO 115

SEO Lead Scoring Lead Ranking User-Generated Content 115

Convert

DECEMBER 16, 2020

Using statistics from your text ads is a great way to improve your landing pages. By writing pillar content around short-head keywords as well as insightful articles around long-tails , the brand could build its authority by targeting specific subjects that users are already searching for.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Sprout Social

MARCH 30, 2020

Shocking statistics. If you dig around for statistics and studies regarding “optimal” headline lengths in terms of words and characters, you’ll get a mixed bag of results. How long your titles should be is situational. Stealing from pop psychology, numbers are easy for our brains to process at a glance.

Work Management 137

Work Management Content Marketing Management Case Studies 137

Moz

FEBRUARY 24, 2021

Even more shocking than these statistics may be the fact that the oldest members of Generation Z are now well into their twenties. As such, it’s not shocking that a common statistic claims that members of Gen Z have the smallest attention spans of just eight seconds. of the total population.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

DECEMBER 22, 2016

Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO. You may find it’s much easier to rank for these words. 4) Aim for scannable, longer posts.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

QuanticMind

OCTOBER 23, 2018

And these statistics are only increasing as more consumers become both familiar and comfortable with voice search technology for their day-to-day activities. Take a look at your search term report on AdWords to identify which long-tail queries are triggering your PPC ad campaigns.

PPC 40

PPC Google Ads Optimization 40

EMagine B2B Blog

DECEMBER 3, 2018

Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches. Here are some more interesting statistics from a recent Sparktoro survey. clicks on an organic result. clicks on a paid result.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Rain: The Growth Agency

APRIL 13, 2018

The problem with looking at spikes in site traffic is that long-tail cable programming will often show a lot of false positives. E-commerce brands that scale on TV rely more often on statistical models that look across media channels, as well as within the TV media schedule.

Cable 40

Cable Business Long Tail Marketing Budget Programs 40

ClearVoice

JANUARY 13, 2020

This means using more long-tail, conversational key phrases. Predictive analytics is the use of data , statistical algorithms, and machine learning (ML) methods to understand and “predict” future results and outcomes based on historical data. You will likely need to further optimize your SEO strategy for voice search.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69