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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

So what is the best way to report on the day to day activities of a paid search campaign, allowing advertisers to get a better picture or understanding of the value behind their paid search statistics? METRIC 1: CLICKS. Clicks to site measure how many visitors paid search drove to the client’s landing page.

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B2B Lead Generation Strategies: Ways To Drive Leads And Grow Your Business

Only B2B

Become a go-to source for industry news, trends, and statistics. While competition is fierce and the cost-per-click is greater than on other platforms, the ability to hyper-target your audience is a worthwhile price. To Acquire More Quality Leads, Optimise For Long-Tail Keywords.

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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Let’s chat about long-tail keywords. Don’t ignore long-tail keywords (longer, more specific phrases). Google Ads (Google Keyword Planner) lets you evaluate monthly global and local search volumes for keywords, competition levels and an estimated cost per click. Sometimes, less can be more.

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13 Ways to Make the Most of PPC on a Small Business Budget

Valasys

Concentrate on Long-Tail Keywords High-traffic keywords might have a hefty cost per click. Find unique, long keywords to compete on a budget. Google’s autocomplete, statistics, and keyword planners may help you uncover lucrative long-tail keywords.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

Bid optimization technology has advanced algorithms and data processing capabilities that can accurately calculate the best CPC to maximize campaign performance. QuanticMind is another third-party bid automation software that can also optimize bids when data is scarce, for example in the case of long-tail keywords with few conversions.

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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Predictive modeling is a statistical strategy that has been around for a long time, but with machine learning, it’s possible to create non-linear models using supervised learning. The predictive model considers all cost and revenue factors to determine the dollar value of each keyword. Determining Optimal CPC for Business Goals.

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5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

Directive Agency

The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible. You know your Cost Per Click and your Cost Per Acquisition. The competition for your chosen keywords is too high.