Content Standard

SEPTEMBER 16, 2020

In the near future, voice search is expected to overtake browser-based searches as the primary method of conducting searches via mobile devices. The long-tail search patterns encouraged by voice search are changing how businesses develop their keyword strategies to guide their content creation.

Search Marketing 102

Search Marketing Long Tail Marketing Content Marketing Amazon 102

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 52

Top of Funnel SEO Long Tail Marketing Marketing & Strategy 52

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. The use of 8-word search queries grew 22% in the past year alone.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. Voice search is hot.

Lead Generation 264

Lead Generation Marketing Automation Services Trends Marketing AI 264

illumin

MARCH 21, 2024

Marketers need to use specific and relevant keywords to sell their brand. This situation is where using well-planned long-tail keywords is of the utmost importance. Marketers cannot afford to inadvertently advertise regulated substances to restricted demographics.

Keywords 101

Keywords Cost Per Click Long Tail Marketing CPC 101

QuanticMind

SEPTEMBER 11, 2015

Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions.

Long Tail Marketing 40

Long Tail Marketing PPC Keywords Analysis 40

QuanticMind

SEPTEMBER 11, 2015

Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions.

Long Tail Marketing 40

Long Tail Marketing PPC Keywords Analysis 40

SalesIntel

AUGUST 7, 2023

In a nutshell, voice search is a feature that enables users to use voice commands to find something on the Internet, website, or app. For these busy consumers, voice search is becoming an effortless way to access information quicker and more efficiently. So B2B marketers should start adapting to this change ASAP.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Webbiquity

DECEMBER 27, 2023

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Understanding the Rise of Voice Search The expanding use of voice search , particularly for local search, makes understanding and optimizing for it essential.

Optimization 171

Optimization FAQ Mobile Marketing Keywords 171

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. But digital marketing experts disagree. .”

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Martech

MAY 15, 2024

When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes!

Long Tail Marketing 109

Long Tail Marketing Case Studies Case Study Studies 109

Tiecas

MARCH 2, 2024

Have you heard the term zero-click searches ? A zero-click search happens when a user performs a search but doesn’t click on a link that takes them outside Google. According to a Semrush research study of more than 600,000 searches, as many as 57% of users on mobile and 53% on desktop don’t click an organic or paid result.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Televerde

MAY 13, 2024

A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. Top-of-the-funnel marketing is how you often make your first impression with a potential customer, and how you differentiate from the other companies targeting the same buyers.

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

KoMarketing Associates

MARCH 22, 2018

Is your company in a niche or expanding to a new market? If the answer is yes to either of these questions, then you have probably encountered the following: Low search volume. Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA). Source: [link].

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

Martech

MARCH 1, 2024

Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers. Search queries were a big opportunity for us,” said Radaz. He added: “The integration gives them the tools to work really smart.

Marketing AI 99

Marketing AI Merchandising Enterprise Management Long Tail Marketing 99

Brightedge

MARCH 31, 2022

You don’t need to search far to find bad SEO advice. In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect ranking strategies. Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Marketing Insider Group

FEBRUARY 22, 2021

You hear people singing the praises of content marketing all the time but, really, why should you care? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. For most brands, organic search traffic is paramount. Content plays the long game.

Domain 320

Domain Long Tail Marketing Content Keywords 320

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. The BANT process can help you find higher-quality leads.

Cost per Lead 226

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 226

Navigate the Channel

DECEMBER 20, 2023

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. Routine and scheduled maintenance are the keys to ensuring that your paid search efforts align with your overall business objectives. Should we be running brand campaigns?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? It also involves looking at the processes behind each metric so that you know what’s working and what’s not. You may not rank for all terms on Google, but all of your pages should be seen by Google’s search robots.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Contently

JANUARY 17, 2020

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. One big pain point: SEO. B) Prioritize quality over everything else.

SEO 212

SEO Content Marketing Planning Long Tail Marketing 212

Top Rank Marketing

FEBRUARY 5, 2024

Instead, getting your content noticed in a crowded market is mostly about learning how to make what you’re doing right now a little more targeted, contextually relevant, and informed by data. What makes this strategy ineffective is how it overlooks user intent and fails to capture the diversity of search queries.

SEO 103

SEO Marketing & Strategy Content Lead Scoring 103

Zoominfo

MARCH 17, 2021

The best way to achieve increased traffic is through effective search engine optimization (SEO). SEO takes time to show viable results, so make sure you implement various strategies that will speed up the process. However, for more competitive keywords, you should opt for less competitive long-tail phrases.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels. How do B2B marketers build trust in today’s digital marketing environment? .

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Contently

FEBRUARY 3, 2022

So how can marketing teams compete with such a daunting adversary? Owners of these companies generally dislike and distrust pay-per-click and they rely almost exclusively on organic search results to generate the leads they sell to clients. They live, breathe, and feel it—and that passion is their most important weapon.

Lead Generation 218

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 218

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. The Shift to Customer-Centric Marketing. Source: Pew Research. Source: SuperOffice.

Buyer Intent 353

Buyer Intent Intent Work Management Marketing Management 353

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. Estimate search volume to determine how competitive each keyword would be to rank for.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Only B2B

MARCH 10, 2022

The Process Of Generating B2B Leads. Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. Let’s start with the fundamentals.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Optinmonster

DECEMBER 20, 2023

Targeting Competitors’ Keywords Spying on your competitors can feel a bit like being a secret agent in the search engine optimization (SEO) world. Finding Keywords You Already Rank For You can also find out which search queries are already bringing organic traffic to your site as a starting point for generating new and related keyword.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Sprout Social

APRIL 7, 2021

Consider incorporating these three less obvious metrics into your planning process. Having this information streamlines the process of coming up with relevant social media content that resonates. For example: let’s say you notice consumers tend to use words that suggest search intent on Twitter. Referral traffic.

Social Media 130

Social Media Long Tail Marketing Media CTR 130

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 81

SERP Long Tail Marketing Dwell Content 81

Biznology

OCTOBER 18, 2013

Is paid search part of marketing? Vic Drabicky clearly feels it’s the latter, boldly proclaiming on Marketing Land , “Today, the marketing aspects are all but gone from paid search.” Is paid search part of marketing? Does paid search allow for creativity and passion and art?

Paid Search Agency 80

Paid Search Agency Search Marketing Work Management Marketing Management 80

ClickDimensions

OCTOBER 24, 2023

Limited resources and workforce often make it challenging to keep up with the demands of content creation, coding, and search engine optimization (SEO). According to a study by Adobe, companies that use AI-driven technology for marketing automation see an average of 10% increase in revenue and a 14% reduction in costs.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. Improving your research process will positively affect organic performance, helping drive and retain traffic and bolstering growth for your website. We’ll also use examples from the BrightEdge platform to demonstrate how the processes we outline work in practice.

SEO 111

SEO Research Enterprise Management Tools 111