More than 40% of Marketers Now Using Location-Based Marketing for Targeting
KoMarketing Associates
FEBRUARY 16, 2021
Not all marketers have been focused on location-based marketing (LBM) as a part of their overall strategies. The LBMA recently published its “Global Location Trends Report,” and data suggested that there are several benefits associated with LBM. Leveraging Location-Based Data for Marketing.
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