B2B Marketing Traction

JANUARY 19, 2015

I know Terry from my work on the board of the Association for Strategic Planning. For example, you might include some of the following: A section that lists 3-5 headlines from your industry with a brief description of why the news is important. A featured article related to your work, product or services.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

NOVEMBER 19, 2014

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. Glean what appears to be working for competitors, do it better and then add your own unique marketing strategies and tactics. Some Rights Reserved.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

JANUARY 10, 2012

” Blog Post Headlines that Work. Headlines that include numbered lists seem to get the most click throughs and popularity. ” Again, Popshared.com’s list of popular Hubspot headlines shared this week on social media include: How a 9-Year Old Successfully Newsjacked the GOP Primary.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

JULY 16, 2014

Some traditional tactics, like trade shows ( I’ve had great success with these – see my list of B2B trade show resources here ) or published articles or even print ads (in some cases), still work! So, B2B marketer, what’s in your toolbox? Photo from Flickr by Kyle May , Some Rights Reserved.

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

JANUARY 13, 2016

Without a plan, your marketing may require a lot of re-work. With a plan, there is less need for costly re-work. But, one-time pricing is usually much higher than on-going client work. The videographer also valued the client more for being able to plan ahead and schedule their work. Need video content ideas?

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. At the top of the list for tactics used were 1.) social media (other than blogs), 2.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 28, 2014

Knowing this you can work to compete on the same keywords or variations of the words and phrases that can give you a competitive advantage. Build keyword intelligence for Search Engine Optimization (SEO). Identify opportunities for a merger or acquisition. Contact New Incite today to start your competitive analysis and marketing plan.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 14, 2011

His site was summarily de-listed by Google. De-listing was a disaster after all he had invested in SEO. More than ten years later public company JC Penney is having their search results “manually adjusted” (not de-listed!) He had to create a new site with a new URL and start all over again.

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

FEBRUARY 23, 2015

While eLetters can give you an opportunity to provide snippets of articles with a link to read more on your website, your readers may not want to do the extra work to click through and wait for the article to load. Use bullet lists and bold font to highlight key points. More people read their email on smartphones and mobile devices.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

SEPTEMBER 24, 2012

I prepared a list of “trigger points” – events or situations that would trigger a need for an outsource or interim CMO. They may say they “think” their marketing is working, but gut feel or thoughts aren’t concrete results. Current marketing is not working.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

MARCH 12, 2013

You should be working from a marketing plan, and then once you have the plan and are actively implementing it, you should conduct regular marketing meetings. This list also acts as input for your next marketing meeting agenda. Marketing has long been considered a creative task, as opposed to a mission-critical operation in businesses.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

JANUARY 31, 2012

You can name the boards whatever you like, and assign them to a category from a list of pre-determined by Pinterest. So what uses might those of us who work in B2B Marketing have for Pinterest? ” Pinterest is a social media site that allows members to create boards for images that they like.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

APRIL 29, 2013

Some of the key factors are adding a photo, getting at least 3 recommendations, adding your education, creating a list of skills. This allows searchers to view what companies you’ve worked with in the past and quickly see what they do.

Linkedin 100

Linkedin Practices Ideal Customer Profiles Ad Frequency 100

B2B Marketing Traction

JUNE 22, 2011

Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. Mike and Nik presented some very creative promo ideas – here is a list of highlights: The first 25 people to visit a booth get something free.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

FEBRUARY 6, 2015

This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. I hope this how-to and the pros and cons list is helpful to you. In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

MARCH 26, 2010

You can set up a private list of prospects using Twitter’s list feature to make it easier to spend more quality time with prospects. Show up and post tweets regularly, respond directly to as many followers as possible, retweet your prospects’ tweets, engage with them! Please comment below.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

DECEMBER 7, 2012

If there is a QR code on the For Sale sign, you can scan it and see the listing details, including price. A Forbes article in August 2012, Why QR Codes Don’t Work , makes a great point, that QR codes must link to a webpage optimized for mobile phones , since that is what is used to view the page!

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

FEBRUARY 17, 2011

I listed details about each job I had as well as board and committee positions in organizations and associations. I made sure all my education degrees and certificates are listed. Chris works with global companies and government agencies to use disruptive technology for innovation. ” Why do I get results?

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

FEBRUARY 9, 2012

Hopefully you have this information, because you’ve tracked your historical marketing performance and have some data to work with. Once you have a list of tactics, cost them out, including all labor, materials, outside services, etc. If you don’t know, hire an expert!

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

APRIL 6, 2010

nailed what worked and what didn’t work in technology marketing. When their company needed a mission-critical application, they turned to their IS buddy across town or in their industry, to find out what worked and what didn’t. Page 69, “The D-Day Analogy,” Crossing the Chasm.

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

B2B Marketing Traction

JUNE 13, 2011

The consultants also took down the web pages containing my articles that they copied – one said they had hired a ghost writer and had no idea that person copied my work. The editor of said publication responded immediately, apologized profusely and took the page down. The other simply apologized. This was in 2006.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

FEBRUARY 25, 2010

He commented that if you are working with a group that is completely demoralized, start by making a list of the assets the business has – not what they don’t have – a great tip for these economic times. List actions that can be done to achieve the outcome. Ask the test question, “Do we have the right assets?”

Planning 100

Planning Marketing & Strategy Cable Conference 100

B2B Marketing Traction

JANUARY 7, 2010

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. I list the marketing tasks to be done in a left side column. Next I add a column for who will do the work, either an employee of the company or an outsource vendor.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

JULY 1, 2015

But sometimes marketing gets put at the bottom of the list, after selling, shipping, invoicing and making customers and employees happy. Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences. Marketing can be challenging.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

NOVEMBER 12, 2010

Customer Touch Point Maps can take the form of a simple text list or a graphical representation of touch points, as shown above. Recently I worked on a customer touch point map for a department at an educational institution that was founded in 1891.

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

JANUARY 10, 2010

Caltech is working on making inexpensive solar cells from rust and fool’s gold. Sean Arian, Director of Economic Development Strategy from the Office of Los Angeles Mayor Antonio Villaraigosa , agreed with Diana Schultz and added transportation technologies to the list of opportunities. He talked about the City of L.A.’s

Planning 100

Planning Paid Search Agency Marketing & Strategy Distribution 100

B2B Marketing Traction

NOVEMBER 9, 2009

The authors suggest that you identify what type of client you are working with, and then bring forth the aspects of your personality that will best compliment that type to maximize the relationship. They caution that consultants should not lie or be something they are not. A selfish advisor wants to win more than help the client.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

JULY 23, 2014

And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

JULY 8, 2015

” The short answer is that, yes, LinkedIn made some changes to how Groups and Group Discussions work. ” I have helped my clients generate lists of quality leads through participation in LinkedIn Discussion Groups. The value of LinkedIn, at least for me, diminishes greatly if I can’t post my blogs, etc.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

DECEMBER 28, 2012

Stop posting work blog posts to my personal Facebook account. I think I may make a list of my work colleagues I’m connected to on Facebook and think of a way to post to them on a regular basis that adds value. As this year comes to its end, I’m thinking about how I can improve my marketing for next year.

B2B Marketing 100

B2B Marketing Planning B2B Facebook 100

B2B Marketing Traction

JULY 20, 2016

So, ethics in marketing is on my radar, and we B2B Marketers need to prevent our clients and other marketers from plagiarizing others’ original work. If you do create content based on someone’s original work, at least mention the author and, even better, provide a link to the original material. Here’s an example.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100