Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count
Zoominfo
MAY 16, 2022
The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. “Automation has always stayed true to its claim that you can write an ‘if this, then that’ statement,” says Hussam AlMukhtar, senior director of strategic growth and partnerships at ZoomInfo.
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