Trending Sources

Microsoft buys LinkedIn: the largest martech acquisition in history?


Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. of LinkedIn’s total revenue.

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← That’s John Doe to You Social Media and Selfless Social Good → LinkedIn is the New B2B Media Powerhouse March 25, 2011 by Eric Wittlake 1 Comment LinkedIn announced 100 million members (with a great infographic) earlier this week and look to be on track for an IPO in the second quarter. For B2B marketers, LinkedIn cannot be ignored. Targeting Data.

B2B Companies Can Target LinkedIn Updates

Social Media B2B

LinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. The first thing to note is that if you want to start segmenting your updates, you need to grow your LinkedIn followers. Industry.

Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. With LinkedIn’s valuation soaring like its the next Fortune 500, you have to ask, if we are not sharing on LinkedIn, is LinkedIn really a major social platform?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Sewell, President, Spear Marketing Group B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. B2B Marketing. processes are fundamentally changing.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. LinkedIn connections. LinkedIn connections. LinkedIn connections. Joe and I concur on the relative importance of LinkedIn. Why not tap into the millions on LinkedIn each day? The goal of reliable reach.

LinkedIn Marketing Is Broken, and It’s Probably Our Fault

Content Standard

There’s some great content to be found on LinkedIn—unique perspectives and insights come from sources like Bill Gates, Richard Branson, and James Altucher. But this star-power at the top misrepresents the bulk of LinkedIn’s published work, which is crowdsourced from its non-celebrity user base. Create Content Exclusively for LinkedIn.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. LinkedIn has become a significant content publishing platform featuring some of the biggest names in business. The inbound traffic is now headed away from you , to Facebook and LinkedIn, instead of the homebase. You get the point. Really. Really.

Influencer marketing should not be about collecting influencers


LinkedIn and Twitter has made this even easier. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like. Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. Ready?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Sewell, President, Spear Marketing Group B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. B2B Marketing. processes are fundamentally changing.

What is Social Media Marketing?


For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. I have been putting together my company’s capabilities deck and have really had to think about this very carefully. monitoring (what are people saying about you?), development (is anyone listening?),

LinkedIn Releases Offical Share Button


Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network. Publishers can find instructions for how to add the share button on the publishers portion of the LinkedIn site. Marketing Takeaway. Connect with HubSpot

BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]


Powerhouse publishers such as The Huffington Post and The New York Times already have large, built-in audiences across a variety of verticals, but it's those publishers' level of engagement that's truly valuable. Which domains have the most engaged audiences in five verticals: women, politics, business/finance, science, and technology? The women’s vertical did incredibly well.

The Other Social Network

Paul Gillin

Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. LinkedIn has evolved far beyond its roots as a professional networking service.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Sewell, President, Spear Marketing Group B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. B2B Marketing. processes are fundamentally changing.

Launching your social campaign with guns blazing!


The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer. Linkedin follow influencer. Join Linkedin Group. Timing’s of the essence so go go go go go go go! Twitter : @chrisabraham : 51.5k

Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.” Facebook, Twitter, and LinkedIn: “ Facebook, Twitter, and LinkedIn are social media’s big three. Blogs:

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). Technically, it should be possible.

Why a Square Logo is Better for Online Marketing

B2B Marketing Traction

Many social media profiles feature thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. Do you really need to scrap your horizontal or vertical logo and create a new one, incurring extra cost and taking the chance of losing brand recognition? The Problem with Online Logos.

Should You Centralize or Decentralize Your B2B Marketing? Yes You Should.

B2B Marketing Unplugged

In the B2B world, it’s very common to have separate field marketing organizations for vertical markets or global sales channels rather than straight-up geographic divisions. Branding B2B marketing bizmarketer branding centralized corporate overlords decentralized Elizabeth Williams linkedin That’s why it seems so familiar. Act Local. Let’s just say some binders were printed.

7 not-quite-predictions for marketing technology in 2016


There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Vertical competition for enterprise marketing tech companies is going to get fierce. Most people suck at accurately predicting the future. I’m one of them.

Mobile Myth Busting: How to Write Great Content for Mobile


It means thinking about how the vertical screen changes the way we write and structure content. Users would then scan the content’s left side vertically, forming the stem of the “F” However, this all went out the window with the introduction of mobile screens. Some visual content, like infographics, are less conducive to the vertical screen. Image Source.

Shouting Into Empty Barrels: Coping with the Decline of Associations

B2B Marketing Unplugged

One of the great things about B2B marketing is that the world is fairly easily divided up into handy verticals. Content Marketing Getting & Losing Business associations B2B marketing content marketing events getting the business linkedin visibilityPick a few industries your product seems to suit and then find the watering holes where your market congregates. For marketers, it was a revenue drive-through. Set up a booth, sponsor the coffee break, throw a few bodies onto the speaker panels and fire out the press kit. Ka-ching. Like shooting fish in a barrel. Others will follow.

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Tradeshows Part 8: Other Things I Know

B2B Marketing Unplugged

If your customers are big players in a particular vertical of interest, you may want to exhibit at that industry’s big event to see if you can get more of the same. It’s very easy to get into a rut with events, particularly if you work in one or two verticals where the same events come and go each year. If you’re very vertically focused and have most things covered, maybe try an international event. Event Planning is a Year-Round Activity. Marketers should be looking six to eight months out when it comes to events. Work the calendar. No product launch?

Which Social Network is Right For B2B Marketing?

Digital B2B Marketing

Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. Influencers : hand-select 10 to 15 key influencers in your vertical and search them out on social networks. In Practice Research Social Media Uncategorized Facebook LinkedIn social media Social Networks twitter

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Generation Blog

Using three simple questions that you can use to structure your own campaigns, see how Stephen Bruner, Marketing Manager of Vertical Markets, Precor, detailed how the fitness equipment company successfully navigated an inbound strategy with a complex sale at Email Summit 2015. . How to Use LinkedIn to Generate Leads [More from the blogs]. Who are we speaking to?

How Much Does A Lead Cost? [Infographic]

B2B Marketing Insider

Madison Logic used their own database to compile the average cost per lead across several verticals, and the impact that lead filters can have on price. Please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. To get to us in marketing, brands will have to pay only $35. How Much Does A Lead Cost?

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Email Marketing 2.0 is Facebook and More

Digital B2B Marketing

Facebook, and to a lesser extent Twitter, LinkedIn and vertical social networks, allow companies to distribute content, create discussion, receive feedback and give us a platform to publish alongside marketers and media powerhouses. Measurement Media Social Media Facebook LinkedIn twitter publishing Email 2.0 The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Facebook is (part of) Email Marketing 2.0.

Using LinkedIn for Lead Generation: 5 Quick Tips

Client Bridge

LinkedIn is on the top professional networks today and is a treasure trove for lead generation. Following these five lead generation best practices can help you leverage the power of LinkedIn to expand your customer base. A complete profile, embedded with key search terms, will get you noticed and ranked highly in LinkedIn Search terms.

Why Traditional Lead Qualification Filters Are No Longer Enough

Sales Prospecting Perspectives

To someone whose LinkedIn profile and Twitter followers count as job qualifications, an old-fashioned cold call is an abomination. You can learn a lot more about a company from its Facebook page than you can from its physical address, and an executive’s LinkedIn profile will reveal significantly more information about that executive than his or her email address and phone number will.

Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands

Crimson Marketing

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel. He shows how sponsored posts are driving exceptional conversion rates and suggests the psychology behind this phenomenon.

18 Ways to Promote Your White Paper for Lead Generation


Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. With LinkedIn, promote your white paper in a form of discussion. . LinkedIn Example: How has technology improved the performance of your sales staff? Well, your firm has written and produced a white paper. Now what? Video.

Paper 101

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.” Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel.

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

LinkedIn Marketing. Vertical Measures. What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. Promote Your Content Among Key Influencers. Content.

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Secondarily, Slideshare, Pinterest, LinkedIn, and even a photo site like Flickr might provide legitimate platforms for rich content, depending on the nature of your business. Ryan Handley also focuses on marketing but is carving a niche in a vertical — insurance. Ryan Handley also focuses on marketing but is carving a niche in a vertical — insurance. Ignite the brand.

The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation

KoMarketing Associates

As content marketing continues to grow, the demand for talented employees who can work in this vertical is also increasing. The report also found that almost 100% of all respondents (94%) utilized LinkedIn to distribute content, which was also rated as the most effective B2B social platform. Content Marketing Implementation. Why B2B Companies Use Content Marketing. Final Thoughts.

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Funny Business: The Best Digital Marketing Humor, 2014 Edition


Dracula’s LinkedIn Profile by Social Media Today. This is actually a serious post from Celina Guerrero on how to optimize your LinkedIn profile, but it creatively uses Count Dracula’s LinkedIn account as an example. 12 Vertical Social Networking Sites You May Not Know Of by TwittNotes. What are you laughing at? Dirt Devil-The Exorcist. Really.

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Blogger Outreach: Pet Bloggers are the New “it” Girl

WindMill Networking

The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. Twitter | Google+ | LinkedIn |. As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. So, behold, the rise of the pet blogger! I’m Not […]. Author information. Kristen Matthews. This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado. Kristen on Google+.

Why Brands Should Consider Working With Travel Bloggers

WindMill Networking

Among the many verticals that may be relevant to your brand, studies and trends are showing that travel bloggers are surprisingly effective partners for many types of brands. […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen on Google+ | Twitter | Google+ | LinkedIn | Why Brands Should Consider Working With Travel Bloggers by Kristen Matthews - Maximize Social Business. Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado. Blogger Outreach