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| Page 1 of 2 | Previous | Next | B2B VOICES MARCH 10, 2013 SXSW: Vertical Communities Seeing Growth I attended a SXSW session yesterday called “Professions Go Social,” which looked at how new profession-based social networks have emerged to extend B2B social networking beyond LinkedIn , moderated by Altimeter Group’s Rebecca Lieb. One of the key points was that these specialized communities have been built with the unique workflows of their industries or professions in mind, something a LinkedIn can’t do. Uncategorized B2B marketing Community linkedin Spiceworks SXSW WaveSome of the networks are doing quite well. It’s sort of an iTunes for IT. You bet they do, TurfNet ! | SOCIAL MEDIA B2B JUNE 20, 2012  B2B Companies Can Target LinkedIn Updates LinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. The first thing to note is that if you want to start segmenting your updates, you need to grow your LinkedIn followers. Industry. | | | | | |
| B2B MARKETING UNPLUGGED JUNE 14, 2010 Tradeshows Part 8: Other Things I Know If your customers are big players in a particular vertical of interest, you may want to exhibit at that industry’s big event to see if you can get more of the same. It’s very easy to get into a rut with events, particularly if you work in one or two verticals where the same events come and go each year. If you’re very vertically focused and have most things covered, maybe try an international event. Event Planning is a Year-Round Activity. Marketers should be looking six to eight months out when it comes to events. Work the calendar. No product launch? | FIFTH GEAR ANALYTICS AUGUST 27, 2010  Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile I figured perhaps we’d chat today about LinkedIn and its use in B2B lead nurturing and relationship building. LinkedIn is a great tool for the B2B marketer who is looking to tap into a particular vertical or niche marketplace. To be successful on LinkedIn could mean several things. LinkedIn is used by job seekers, job recruiters, marketers and service providers alike. | DIGITAL B2B MARKETING JUNE 21, 2011  Is LinkedIn Really for Sharing Content? As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. With LinkedIn’s valuation soaring like its the next Fortune 500, you have to ask, if we are not sharing on LinkedIn, is LinkedIn really a major social platform? | B2B MARKETING TRACTION DECEMBER 26, 2011  Why a Square Logo is Better for Online Marketing Many social media profiles feature thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. Do you really need to scrap your horizontal or vertical logo and create a new one, incurring extra cost and taking the chance of losing brand recognition? The Problem with Online Logos. | | | | | | | |
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PAUL GILLIN | THURSDAY, MARCH 10, 2011  The Other Social Network
Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. LinkedIn has evolved far beyond its roots as a professional networking service. MORE >> -
DIGITAL B2B MARKETING | FRIDAY, MARCH 25, 2011 LinkedIn is the New B2B Media Powerhouse
Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← That’s John Doe to You Social Media and Selfless Social Good → LinkedIn is the New B2B Media Powerhouse March 25, 2011 by Eric Wittlake 1 Comment LinkedIn announced 100 million members (with a great infographic) earlier this week and look to be on track for an IPO in the second quarter. For B2B marketers, LinkedIn cannot be ignored. Targeting Data. MORE >> -
HUBSPOT | TUESDAY, NOVEMBER 30, 2010  LinkedIn Releases Offical Share Button
Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network. Publishers can find instructions for how to add the share button on the publishers portion of the LinkedIn site. LinkedIn is offering three options to choose from: a vertical button with a share counter, a horizontal button with a share counter, and a horizontal button without a counter. Free Ebook: Lessons From Five LinkedIn Experts. MORE >> -
B2B VOICES | THURSDAY, MARCH 14, 2013  The Future of Social Media is Not Digital
That is a topic I personally follow regularly, and right now, I’m interested in content aggregation, especially in light of yesterday’s Google Reader news, and how individuals wade through the endless streams of information and vertical communities that help focus conversations. Twitter and Stocktwits continue to evolve their real-time streams, LinkedIn still provides us ways to professionally connect and other platforms give us a variety of choice to leverage our B2B content. What is the next platform? Is there a new technology we are testing? Maybe. Maybe not. Great. MORE >> -
CLIENT BRIDGE | THURSDAY, AUGUST 16, 2012  Using LinkedIn for Lead Generation: 5 Quick Tips
LinkedIn is on the top professional networks today and is a treasure trove for lead generation. Following these five lead generation best practices can help you leverage the power of LinkedIn to expand your customer base. complete profile, embedded with key search terms, will get you noticed and ranked highly in LinkedIn Search terms. Upgrade To the Business Plus or Executive Account: Upgrading your account gives you access to better LinkedIn data, like who has viewed your profile, where you land in search, who’s profile you can see and more. MORE >>
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- 6 Ways B2B Marketers Should Optimize for Mobile Browsing HUBSPOT | THURSDAY, DECEMBER 1, 2011
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- 8 Industry Experts Weigh in on the Toughest Social Media Topics HUBSPOT | TUESDAY, MARCH 6, 2012
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