Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. But don’t leave the trophy on a shelf to collect dust.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Sharpspring

APRIL 29, 2020

Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? Press Releases.

Linkedin 86

Linkedin Distribution Practices Webcast 86

ClickZ

SEPTEMBER 20, 2019

LinkedIn’s CMO posted that she will be stepping down at the end of the year. AdRoll has released a new Brand Awareness solution for DTC marketers. LinkedIn CMO to step down at end of year. AdRoll releases new Brand Awareness solution for DTC marketers. How Salesforce improved Pardot website conversions by 27%.

Linkedin 85

Linkedin Marketing Management CMO Analysis 85

Webbiquity

AUGUST 1, 2023

There can be many reasons to build and launch a completely new-to-the-world website. Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages.

Data Hygiene 98

Data Hygiene Privacy Landing Pages CAN-SPAM 98

Launch Marketing

APRIL 10, 2024

89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. 80% of LinkedIn members drive business decisions, which is a wide pool of opportunities for B2B startups. If you can engage your audience on social media, the next step is your website.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Top Rank Marketing

DECEMBER 15, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. ” Only 29%?! That doesn’t sound right.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Martech

SEPTEMBER 6, 2023

The AI’s features include: AI Assistants, which are generative AI capabilities that help teams create content, images, websites and reports. Syncing HubSpot’s Smart CRM with LinkedIn Sales Navigator (currently in private beta). AI Agents that automate and respond to customer service inquiries submitted to chatbots and via email.

Marketing AI 122

Marketing AI Hubspot Forecasting CRM 122

SalesIntel

JANUARY 30, 2024

Explore online publications, press releases, and business directories to discover valuable nuggets of information that can lead you to the right individuals. Extensive Information: Google can provide a wealth of information beyond just contact details, including news articles, press releases, and industry insights.

Contacts 52

Contacts Press B2B Outreach 52

Top Rank Marketing

NOVEMBER 17, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Meerkat Marketing

APRIL 28, 2020

LinkedIn continues to gain popularity as a leading social media platform in 2020 for businesses. LinkedIn Marketing Solutions has released data revealing that it has 15 times more content impressions then job postings. How powerful is the LinkedIn platform? Challenge #1 – When is the best time to post on LinkedIn?

Linkedin 59

Linkedin B2B Thought Leadership Business Thought Leadership 59

Martech

APRIL 20, 2023

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. He is also one of the LinkedIn Top Voices, which is the site’s official influencer program.

Marketing Management 112

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 112

Meerkat Marketing

APRIL 28, 2020

LinkedIn continues to gain popularity as a leading social media platform in 2020 for businesses. LinkedIn Marketing Solutions has released data revealing that it has 15 times more content impressions then job postings. How powerful is the LinkedIn platform? Challenge #1 – When is the best time to post on LinkedIn? .

Linkedin 52

Linkedin B2B Thought Leadership Business Thought Leadership 52

Martech

SEPTEMBER 8, 2023

It can generate content for your email campaign, social media posts and website pages, suggest changes to email text, image and layout; and translate content into several languages. The post This week’s AI-powered martech releases appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Amazon 124

Amazon Ideal Customer Profiles User-Generated Content Outreach 124

Hubspot

DECEMBER 7, 2017

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. What Is LinkedIn's Website Demographics?

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors?

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Martech

AUGUST 9, 2023

She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” She has also been named a LinkedIn Top Voice. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit. He also writes for Demand Gen Report and ABM In Action.

Account Based Marketing 97

Account Based Marketing ABM DemandBase Marketing Analytics Tools 97

Meerkat Marketing

APRIL 28, 2020

LinkedIn continues to gain popularity as a leading social media platform in 2020 for businesses. LinkedIn Marketing Solutions has released data revealing that it has 15 times more content impressions then job postings. When is the best time to post on LinkedIn? . The proof is in the pudding.

Linkedin 52

Linkedin B2B Thought Leadership Business Thought Leadership 52

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 107

Enterprise Management Hubspot Paid Search Agency Work Management 107

Martech

OCTOBER 5, 2023

Site Concierge is a dedicated space on businesses’ websites that provides experiences unique to each site visitor. Drift Engage can automatically score the real-time intent of every website visitor and deliver a personalized experience. The post This week’s AI-powered martech releases appeared first on MarTech.

Digital Asset Management 122

Digital Asset Management Work Management Marketing Management Mobile Advertising 122

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3 Harvard Business Review “Brand promises are about the brand.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Brandpoint

FEBRUARY 21, 2023

With this in mind, we’re excited to announce that we have a new and improved addition to our industry-leading distribution network: broadcast TV websites. Just as with our Premium MAT Releases, you’re able to target by industry, interests and where your target audience lives. Read More: 14 Examples of Sponsored Content ] 4.

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Act-On

APRIL 26, 2024

If you’re releasing new products or features, it’s important to know what those are because you want to pull in the people who will find them most valuable. Look at your lead scoring regularly and make sure that you’re accounting for changes in the business, new products being released, or larger shifts like a recession.”

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, they’re clueless when it comes to generating leads via their website.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Top Rank Marketing

SEPTEMBER 7, 2023

For over 22 years TopRank Marketing has provided integrated content marketing solutions to an impressive group of B2B brands including Adobe, LinkedIn, Dell and one of the biggest telecommunications brands in the world. “I'm

Paid Search Agency 119

Paid Search Agency B2B Thought Leadership Advertising Agencies Planning 119

Hubspot

SEPTEMBER 18, 2023

You can check the company’s investor relations section on their website for the number. LinkedIn Alerts : Get a heads up on potential personnel changes with LinkedIn alerts. LinkedIn Alerts : Get a heads up on potential personnel changes with LinkedIn alerts. Track this event with : LinkedIn 3.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Optinmonster

DECEMBER 21, 2023

Yes, Apple positions its launch events as product releases. This means investing in search engine optimization (SEO) so relevant people can find your website online. If this is new to you, use websites like Moz or Ahrefs to improve your outreach. These public relations (PR) firms let you publish press releases online.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Meerkat Marketing

DECEMBER 28, 2023

It requires individuals equipped with expertise, creativity, and empathy to utilize to its full potential.” – Kyle Turk , CEO, Meerkat Marketing The challenge with AI: We’re already beginning to see a rise in low-value generic content across websites and LinkedIn.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Webbiquity

OCTOBER 11, 2022

Keep Your Website Updated. Your website is the foundation for digital product branding and the core of your online brand visibility. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. to make it easy for potential clients to get in touch with you.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Marketing Insider Group

DECEMBER 21, 2020

Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%).

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352