Hinge Marketing

JUNE 25, 2014

Stock content is the term for heavier pieces of content that remain evergreen over time: whitepapers, guides, ebooks, webinars, research reports, and more. Leveraging stock content means “locking” a few of the most valuable pieces of content behind email registry. Let’s explore how and why.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Marketing Insider Group

SEPTEMBER 20, 2021

Research Your Audience. Thorough audience research helps iron out these snags in messaging to create relevant content that leads to higher conversion rates and social media ROI. It’s the home of witty wording and reactions to whatever is happening in the world. LinkedIn is designed for businesses and professionals.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

Optinmonster

APRIL 22, 2020

And while transactional emails don’t get the coverage or research they deserve, one thing is crystal clear: Transactional emails have huge open rates and, therefore, are seen more often by your target audience. To say that Steve Jobs was a little bit of a perfectionist would be like saying Shakespeare was a little bit of a writer.

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Altitude Marketing

OCTOBER 23, 2018

If your brand is lock-down rock solid, your positioning clear, your messaging persuasive, your visual identity polished and consistent, and your website is converting leads, you can skip to Step 2. Here are a few ways: Conduct primary research. They always come up. And the answers vary. How competitive is my market?

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Hinge Marketing

MAY 15, 2015

Ever wonder why your competitors seem to attract and lock in the best prospects? A recent Gleanster Research report shows that even with a good marketing strategy, 50% of leads are qualified but not yet ready to buy. Check industry and social media forums like LinkedIn Groups to see what prospects are talking about.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Auto Responder 48

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 105

Paid Content Branding Brand Identity Lead Scoring 105

Webbiquity

JULY 27, 2021

In the famous (though too often unheeded) words of Peter Drucker , “the business enterprise has two—and only two—basic functions: marketing and innovation.” in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” ” As bad as that news is, the situation isn’t entirely gloom and doom.

CMO 205

CMO Gartner Budget Programs Spending 205

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 72

Paid Content Branding Brand Identity Lead Scoring 72

Seismic

MARCH 21, 2019

Has anyone ever asked you what three words best describe you? At Seismic, three words that capture us pretty well are innovator , enabler and leader. Amanda Halabi – Senior Manager, Organizational Change Strategy, Cognizant. Ashley Hartley – Senior Director of Knowledge Services, Protiviti.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Advertising Agencies 63

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. How hard can it be to write some words? Design in the absence of content is not design, it’s decoration.” If so, you know the frustration.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

EveryoneSocial

NOVEMBER 23, 2021

Isn’t it amazing how much LinkedIn has grown as a social platform for professionals? When I graduated from college in 2010, LinkedIn was basically just a place for your resume and not many people posted good content. Before Posting Content On LinkedIn. How often should I post or engage on LinkedIn?

Linkedin 98

Linkedin Tips Ideal Customer Profiles Profiling 98

OutboundView

FEBRUARY 28, 2019

Account-Level Research. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts. This is just a starting point, not where your research should end. Buyer Research. How does your solution help them achieve their goals?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Optinmonster

APRIL 4, 2024

After all, today’s leads are tomorrow’s customers. However, given the growing competition in the eCommerce domain, it’s not easy to generate leads for your website. The good news is that you can generate a steady stream of new leads for your eCommerce store if you have the right set of ideas and tools at your disposal. What is a Lead?

eCommerce 75

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 75

Optinmonster

NOVEMBER 10, 2022

Use Gated Content (also known as Content Locking). Are you wondering how to get more email subscribers but not sure where to start? Growing your email list can be tough. How do you make your email list stand apart from the rest in a world where everyone is competing for everyone else’s attention online? Use a 2-Step Optin.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

Hubspot

JANUARY 19, 2015

You need to dedicate more time to researching and write the best and most engaging content you can. Here are some ways to repurpose your well-researched blog posts to capture a more engaged audience for your business. Writing a well-researched blog post gives you an enormous amount of content at your fingertips. Here''s how.

Content 28

Content Webinar Metrics Template Social Networks 28

Navigate the Channel

DECEMBER 6, 2022

With Google Ads, a B2B company or business can be the first result people see when they search for a specific solution to a problem, which is great, but B2B PPC campaigns require more research into the variations of phrases and keywords that your company’s audience uses, so let’s start with the importance of keywords.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

Optinmonster

SEPTEMBER 5, 2022

This works especially well for customers who are still researching and may not be ready to buy. Need some new optin ideas for your blog or business? Optins and freebies are a great way to grow your email list. As your email list grows, so will your conversion rates and revenue! Floating bars. Fullscreen welcome mats. Slide-in scroll boxes.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Contently

NOVEMBER 27, 2018

To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. And all they’ll ever tell me is their audience is the CMO,” said Rebecca Lieb , a research analyst and strategic advisor who co-founded Kaleido Insights. “I Study your audience. I push back.

Top of Funnel 164

Top of Funnel Marketing & Strategy Marketing Funnels Content 164

Single Grain

MAY 11, 2023

Approximately 81% of consumers rely on researching brands online, be it through reviews or through the brand’s website directly. Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? That’s right. Your target market may have no awareness of your brand when they first view one of your ads.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Convince & Convert

JANUARY 16, 2017

They’re not in the buying cycle— research from Vorsight suggests that only three percent of your market is actively buying at any given moment—and marketers must use data to prioritize the leads they send to sales in order to avoid wasting effort and losing potential revenue. The problem is, most leads in our marketing databases are cold.

Top of Funnel 156

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 156

Optinmonster

MARCH 30, 2020

Don’t worry, most of us are. In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? In fact, if you give us just 10 minutes of your time, that’s exactly what we’ll show you how to do today.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

Referral Rock

OCTOBER 30, 2019

LinkedIn came in second at 19%, Fiverr came in third at 9%, and Freelancer and Indeed tied for fourth at 6% each. It’s obvious that regularly producing quality and authoritative content is an awesome way to increase your expertise in your target audience’s eyes, engage them, and convert them into customers who trust you. Finding Freelancers?

Paid Search Agency 81

Paid Search Agency Work Management Planning Marketing Management 81

KoMarketing Associates

FEBRUARY 26, 2019

Free Content Research Tools. Most people have heard of Answer The Public , but that’s because it works in offers valuable insights that often aren’t available with many other free research tools without a barrage of ads and pop-ups. You can narrow down the results by when it was published (e.g.

Budget Programs 123

Budget Programs Tools Content B2B 123

Buffer

MARCH 13, 2018

LinkedIn found that just seven years ago the number of marketers listing “storytelling” on their profile as a skill was obsolete. Today, however, between 7 percent and 8 percent of all marketers on LinkedIn worldwide identify themselves as storytellers based on their profile descriptions and list of skills. ” I love that.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

Single Grain

JULY 14, 2020

In other words, the prospect list will consist of qualified leads who have downloaded something or taken certain actions that fit the buyer persona. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is SaaS? 1) Automate the Sales Motions to Get the Conversation Started.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Convince & Convert

AUGUST 31, 2010

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Convince & Convert

MARCH 15, 2012

some sort of in-depth market research on consumer demand that. This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Jay : Hey everybody, it’s Jay Baer and Eric Boggs live, a live episode of. Eric : Yeah.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Optinmonster

FEBRUARY 9, 2024

To discover topics that your readers really care about, you’ve got to take the time to do content research. There are lots of ways to discover new blog post ideas , but one of our favorite content research tools is Answer the Public. But that’s also the time when it’s hardest to get attention.

Tips 96

Tips Landing Pages Lock-In Lead Scoring 96

Heinz Marketing

JULY 16, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This episode will air for the first time on 8/2/18 but you can listen in and read the transcript now! We’ve featured some great guests! Definitely check out : Hyper Growth Marketing Sales Conferences.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41

Marketing Insider Group

DECEMBER 8, 2020

The study further revealed that 47% of B2B buyers rely on content for research and making purchasing decisions. Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. The Top B2B Lead Generation Strategies.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Vidyard

SEPTEMBER 23, 2021

You might be editing around voices, and sometimes cutting out words can sound unnatural if the room has ambient noise. Go Out and Create! Video Production Basics If you’re just starting out with video, it can be a little scary. But don’t worry—we have you covered. Get your actors rehearsing while you set up audio to test sound.

Video Marketing 138

Video Marketing Product Tips Lock-In 138

Envy

JANUARY 30, 2022

Bringing together AI researchers, practitioners, scientists, and engineers, the conference features speakers, tutorials, workshops and exhibitions, all selected according to the highest standards. Follow ISDEF on LinkedIn for the latest updates. AAAI Conference on Artificial Intelligence 2022. Cloud and Cyber Security Expo.

Marketing AI 117

Marketing AI Conference Peer-to-peer Marketing Management 117

Convert

SEPTEMBER 22, 2022

It’s a word that takes everything, regardless of what makes them different, and puts them in the same pot. If you’re like most Shopify marketers, a poor conversion rate will keep you up at night, sweating, and second-guessing decisions. So, that was a hypothetical 6.7% You’re doing okay in comparison if you’re spot on 2.5%.

Optimization 52

Optimization Examples Product eCommerce 52

Optinmonster

AUGUST 27, 2023

First, there’s the content part. That’s stuff like blog posts, articles, podcasts, and videos. Basically, it’s information in written, audible, or visual form. So, what about the marketing part? That hasn’t changed since marketing first took place in actual markets. But things are changing.

Paid Content 96

Paid Content Content Marketing Top of Funnel Planning 96